Mobile Test Results: What Mobile Web 2.0 Will Look Like with Brian Massey
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This document is a summary of a webinar on mobile conversion strategies, hosted by Brian Massey and Peter Starr Northrop. Key takeaways include the importance of responsive web design tailored for mobile users, the need for faster load times, and the significant differences between mobile and desktop audiences. The session emphasizes testing and adapting strategies for mobile websites to enhance user experience and improve conversion rates.
Mobile Test Results: What Mobile Web 2.0 Will Look Like with Brian Massey
- 2. Your Hosts: Peter Starr Northrop Webinar Producer; SEMrush Host #MobileConversion Brian Massey Conversionsciences.com The Conversion Scientist
- 4. Takeaways: Today you will learn: -Why Mobile Web 1.0 will improve faster than Regular Web 1.0 -What you need to know to decide on a Responsive Design Strategy -What makes your mobile visits successful -Which sacred mobile cows are likely to die #MobileConversion
- 9. 1998
- 10. International Speaker Founder of Conversion Sciences LLC Author Your Customer Creation Equation Lab Wear Fashion Model The Conversion Scientist Blog Contact:
- 11. Our Goal: Design Your Mobile Web 2.0 Sites Quick overview of broad mobile marketplace. Dismiss data from broad mobile marketplace. Understanding your mobile websites. Responsive site issues. What our tests are telling us about Mobile Web 2.0.
- 13. @bmassey
- 14. @bmassey
- 15. “Mobile Websites Will Always Have Lower Conversion Rates.” @bmassey
- 16. The Best Mobile Web 2.0 Businesses will Enjoy Conversion Rates as Good or Better Than Desktop. @bmassey
- 17. It will not take 10 years. @bmassey
- 18. Golden Age of Tools @bmassey
- 19. Your Mobile Web 2.0 will be Different from Mine @bmassey
- 24. Understand Your Mobile Websites Ignore the rest of the market. @bmassey
- 25. We don’t have one mobile website, we have 10 or 20 or 30. @bmassey
- 28. @bmassey Y O U R SITE IS BROKEN ON ONE OF T H E S E SCREENS
- 29. @bmassey
- 30. @bmassey iPad, iOS 5 iPad, iOS 7.1 Windows Vista Android 4.3 iPhones: iOS4, 5, 7 Android: 2.3.6, 4.0.4, Windows 8, no updates OS X 10.6 Windows 8, regular updates + VM’s OS X 10.8 OS X 10.9 OS X 10.7 + VM’s Windows XP Windows 7
- 31. Test on 3G and 4G connections. @bmassey
- 32. Mobile Web 2.0 Will Look Like Apps
- 33. Designing Mobile Web 2.0 Dedicated Mobile Websites Mobile is Screen One Mobile-specific Calls to Action App-like Interactions Different Experiences for iOS and Android @bmassey
- 35. Responsive Templates make decisions for you. Not all of these decisions are good. @bmassey
- 36. @bmassey
- 40. It took a staggering 18.24 seconds on average for responsive home pages to load on smartphones over a combination of 3G and 4G connections
- 42. @bmassey https://www.internetretailer.com/2014/06/02/ugly-truth-about-responsive-design-and-how-fix-it?p=1 “The first-generation responsive design sites in retail today simply do not perform well on smartphones when looking at a blend of the common 4G LTE, 4G and 3G wireless carrier connections.”
- 43. Mobile Visitors Want Something, well, Mobile @bmassey
- 44. @bmassey Remove Filler Images Custom Mobile Experience
- 45. Responsive mobile sites require a redesign of the desktop site. @bmassey
- 46. @bmassey
- 47. @bmassey “The redesign that was two years in the making started badly leading to an 8% decrease in online sales not to mention countless frustrated and irate customers.” http://www.digital-tonic.co.uk/digital-tonic-blog/went-wrong-marks-spencer-website-redesign-made-lose-sales/ £150 million redesign took two years.
- 50. Responsive Mobile Site @bmassey Significant decrease in Mobile load times
- 54. Persistent Calls to Action @bmassey drugaddictionsite.com ###-###-#### drugaddictionsite.com ###-###-#### ###-###-#### drugaddictionsite.com ###-###-#### drugaddictionsite.com ###-###-####
- 57. Mobile Devices Have Phones Remember? @bmassey
- 58. Write Tel Links Explicitly @bmassey
- 59. For businesses that are trying to generate phone calls from their websites, mobile conversions are significantly higher than desktop conversions. @bmassey
- 60. Persistent Calls to Action @bmassey
- 61. The Mother of All Mobile Audiences @bmassey #CXLLivePhoto Credit: https://www.flickr.com/photos/38134298@N00/6179186448/ Difei Li (cc)
- 62. Sticky Header vs. Sticky Footer @bmassey #CXLLive Schoolfinder.comSchoolfinder.com Schoolfinder.com
- 66. @bmassey
- 68. Calls to Action Menu Search Navigate Add to Cart Click to Call Subscribe Social Subscriptions @bmassey
- 69. Mobile is Screen One Not Desktop @bmassey
- 70. More and more conversations will begin on the mobile screen. @bmassey
- 72. Mobile Traffic Performs Horrendously @bmassey
- 75. Mobile Email Capture 75 5.3% Form Completion Rate (VWO) @bmassey
- 76. The Visitor is Sent an Email with a specially-coded Link. http://esigns.com/design?ref=mobileemail 26% Email Click-Through Rate (Google Analytics) @bmassey
- 78. Not a Revenue Game Changer @bmassey
- 79. Mobile Visitors Don’t Change Their Stripes @bmassey
- 80. But Wait! What is the Value of an Email Address? @bmassey
- 81. Email Does Deliver the Goods 5.3% = 1,370 new email addresses each month 1,370 x 12 x $11 yearly revenue per recipient = $181,000 @bmassey
- 82. Android is not like iOS There are two “mobile” visitors today. @bmassey
- 83. Sticky Headers @bmassey Android: +78.83% iPhone: +25.7% Android: +3.9% iPhone: -21%
- 84. Navigation Menu @bmassey Preferred by Android Users Preferred by iOS Users
- 85. Our Hypotheses are Coming from Apps @bmassey
- 86. @bmassey Mobile Design Patterns UX Patterns for Smartphone Apps by Theresa Neil
- 91. Example: Mobile Website Like a Boss App Click to Call Sticky Call to Action Supporting Content
- 93. It’s not time to go back in time, no matter how attractive it may be.@bmassey #CXLLive
- 94. There are no best practices in Mobile. Your visitors are unique. @bmassey
- 95. We are going to test our way out of Mobile Web 1.0 because we have awesome tools. @bmassey
- 96. Web 2.0 is looking a lot like Mobile Apps. @bmassey
- 97. Disresponsive mobile sites don’t look like Apps. @bmassey
- 98. Mobile Visitors Want a Mobile Experience @bmassey
- 99. Android or iOS Users are Aliens @bmassey
- 100. Whoever figures out mobile first wins. @bmassey
- 101. Are You Ready for Something Special? @bmassey
- 102. Offers: All attendees will have access to: A Free 30-Day Trial of SEMrush Guru: http://bit.ly/SEMrushFREE30-MASSEY #MobileConversion
- 104. Next SEMrush Webinar: FINDING YOUR FOCUS IN THE SOCIAL MEDIA MAELSTROM With: Margaret Dawson #MobileConversion
- 106. Thank You!: Peter Starr Northrop Webinar producer; SEMrush @SEMstarr #MobileConversion Brian Massey Conversionsciences.com @bmassey