Mobile Web and Apps World New Orleans Session 6 the device, mobile applications and the cloud
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The document discusses key macro trends influencing the future of mobility, emphasizing the role of the cloud in enhancing user experiences across devices. It highlights the growing importance of mobile applications and online gaming in driving the mobile cloud services market, while also addressing the transition to a connected ecosystem with the Internet of Things. Furthermore, it outlines the shift in work dynamics with mobile access to enterprise applications and potential areas of growth such as mobile analytics and connected devices.
Mobile Web and Apps World New Orleans Session 6 the device, mobile applications and the cloud
- 1. THE DEVICE, MOBILE APPLICATIONS & THE CLOUD Asokan Ashok Director – Platforms & Technology Strategy Samsung Media Solutions Center America Confidential & Proprietary
- 2. THE BIG PICTURE Confidential & Proprietary
- 3. KEY MACRO TRENDS DRIVING THE FUTURE OF MOBILITY DEVICES NETWORKS CONSUMERS Larger, Brighter, Faster, Ubiquitous Anywhere, Anytime Better Screens Connectivity Access to Data Exploding Data Consumption Faster Processors Move to the Cloud Confidential & Proprietary
- 4. CONSUMERS PUSHING THE BOUNDARIES OF THE DIGITAL WORLD Today’s Family Owns an Average of By 2015, nearly half will be Connected and 32 Electronic Devices.* users will expect a Seamless Experience.** * Source: CEA; **Source: Strategy Analytics and Samsung Confidential & Proprietary
- 5. CLOUD AS THE ENABLER FOR A RICHER, BETTER USER EXPERIENCE Confidential & Proprietary
- 6. CLOUD ENABLES A SEAMLESS, SYNCHRONIZED N‐SCREEN EXPERIENCE ACROSS DEVICES, PLATFORMS & CONTENT SOURCES Cross-Silo Search & Recommendation Unlimited Storage & Computation Single Sign-On Customized by Form Factor Context Aware Synchronized Paired Device Experience Confidential & Proprietary
- 7. APPS & ONLINE GAMING WILL BE THE KEY DRIVERS OF THE MOBILE CLOUD SERVICES MARKET $71bn Mobile Apps 14% 1% Online Gaming 12% VoIP $47bn 18% 27% Storage/Backup 1% 14% Others1 $28bn 21% 27% $16bn 1% 20% 19% 46% $10bn 20% 1% 24% 20% 41% 1% 21% 26% 26% 34% 31% 32% 2010 2012 2014 2016 2018 1 Others includes Email, Online Social Networking and Paid Music SOURCE: Business Insights, Analyst consensus Confidential & Proprietary
- 8. MAKING BETTER USE OF THE DATA OVERLOAD – CLOUD AS THE “BRAINS” FOR THE INTERNET OF THINGS Intelligence in the Cloud Data Mash Up & Analysis Emerging Connected Devices Confidential & Proprietary
- 9. THE CHANGING WORLD OF MOBILE APPLICATIONS Confidential & Proprietary
- 10. ON THE CONSUMER SIDE: THE MOST POPULAR APPS ARE THE ONES WHICH USE THE CLOUD TO DELIVER A RICH USER EXPERIENCE ACROSS PLATFORMS Cloud Based Backend Enables: Social Integration Single Sign-On across devices Complex Computation & Data Analysis Data Aggregation from various Sources Anytime, Anywhere Access Faster, Easier Upgrades Confidential & Proprietary
- 11. ON THE ENTERPRISE SIDE: WORK IS NO LONGER A PLACE Cloud Access to Enterprise Apps BYOD Tablets and Smartphones for a mobile, real time workforce Video Conferencing On‐The‐Go Confidential & Proprietary
- 12. THE FUTURE – CONNECTED DEVICES FOR THE PHYSICAL WORLD Confidential & Proprietary
- 13. EMERGING SERVICES – THE SEARCH FOR THE ‘KILLER APP’ Digital Advertising Connected Car Connected Smart Home Ecosystem Health Energy Management Confidential & Proprietary
- 14. CONNECTED DEVICES LANDSCAPE – MOVING TO THE CLOUD Emerging Space – Network aware, Sensor based embedded devices Integrated with our physical world Low Bandwidth, Critical Data Potential for High Revenue / Data Confidential & Proprietary
- 15. WHAT WILL THE FUTURE BRING – KEY AREAS OF GROWTH Mobile Analytics Medical/Health Applications Context Aware Applications IT/Security/Enterprise Confidential & Proprietary
- 16. BEST IN CLASS SAMSUNG EXPERIENCE Screen Speed Content Confidential & Proprietary