Mobile web application production for business
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The document compares native mobile apps versus mobile web apps. It discusses their differences in terms of user interface, development, capabilities, monetization, delivery method, versioning, strengths, and weaknesses. Native apps have full access to device features but are more expensive to develop and maintain across platforms. Web apps are cheaper but have limited device access and performance issues. The document also provides questions to consider when deciding between the two options for building a mobile app.
Mobile web application production for business
- 1. Mobile web applications production for business GBG Alex 09 Nov, 2012
- 2. Native vs. web ● Business View ● User interface ● Development ● Capabilities ● Monetization ● Method of delivery ● Versioning of the app ● Strengths ● Weaknesses
- 3. User Interface ● "Almost" the same look and feel :)
- 4. Development Native Web Each OS requires its own development Doesn't require anything to run but a process, native language and SDK browser :) Choose your favorite language :) Programmers availability, salaries. Developing apps for deployment on multiple mobile OS platforms and web browsers (e.g. PhoneGap, Sencha Touch 2, Appcelerator Titanium, etc.)
- 5. Capabilities Native Web Can interface with the device’s native Mobile web apps can access a limited features, information and hardware amount of the device’s native features and (camera, accelerometer, etc.) information (orientation, geolocation, media, etc.)
- 6. Monetization Native Web Mobile-specific ad platforms such as Mobile web apps can monetize through AdMob (though there can be restrictions site advertisement and subscription fees set by the mobile device’s manufacturer) Developers have the ability to charge a Charging users to use the mobile web app download price and app stores will typically requires you to set up your own paywall or handle the payment process (in exchange subscription-based system for a percentage of sales)
- 7. Delivery Method Native Web Stand-alone installation must be manually No downloads nor installations are downloaded from a store or market required Must be manually updated Updates are made to the web server, no user intervention Versioning User may ignore the update resulting Same version all the time :) different users running different versions
- 8. Strength Native Web Perform faster Only one common base Store or market can assure quality and Can be released in any form and any time, safety no one has to prove it Tools and support almost provideyd by the You can provide tools and support using a manufacturer Responsive Design
- 9. Weaknesses Native Web Expensive development especially if you'll Supporting multiple systems may raise the support multiple systems cost but still will be better Harder to maintain Can't access all device features Launch delay due to approval process Harder to find
- 10. Build Mobile Apps Questions ● Do I need to use any special device features (i.e., camera, the camera’s flash, accelerometer, etc.)? ● What’s my budget? ● Online, semi-online or offline? ● Do I need to target all mobile devices? ● What programming languages do I already know? ● How important is speed and performance? ● How will this app be monetized effectively?