Mobile Web Development - Best Practices and Common Mistakes
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This document discusses best practices and common mistakes for mobile website development. It notes that over 300 million people now use smartphones, expecting information anywhere and anytime. While 81% of colleges are not yet mobile-optimized, over half plan to go mobile within a year. The document outlines key considerations for mobile content, design, architecture, and marketing - emphasizing simplicity, usability, and focusing content based on key user groups' needs like prospective students, current students, alumni and more. It recommends mobile sites be 30-40 pages tailored for touchscreens, with content that drills down rather than spanning across.
Mobile Web Development - Best Practices and Common Mistakes
- 1. Mobile Website Development: Best Practices and Common Mistakes Jeanne Gosselin Senior Consultant Paskill Stapleton & Lord
- 2. website Mobile Website Development the situation • 300 million smartphones and counting • Information anywhere and anytime • Meeting user expectations
- 3. website Mobile Website Development who is mobile • All prospective student demographics • Parents • Alumni and friends • Sports enthusiasts
- 4. website Mobile Website Development mobile data Wall Street Journal 2010 • 83% of teens use phone for advanced data • 51% of adults use phone for same reasons Pew internet American Life Project 2011 • 87% of smartphone users are accessing the internet on phone • 68% go online every day using smartphone
- 5. website Mobile Website Development mobile colleges 81% not mobile yet • more than 1/2 plan to in the next year • 15% have no plans to go mobile
- 6. website Mobile Website Development mobile audiences • 29% Prospective students • 35% Current students, faculty and sports enthusiasts • 13% Alumni donors and friends
- 7. website Mobile Website Development mobile people Current and prospective students: If the college had a mobile site, would use use it more than once a day?
- 8. website Mobile Website Development mobile use: the prospect • Admissions visits • Admissions requirements • Request information • Programs and majors • Locations and delivery methods • Parking & directions
- 9. website Mobile Website Development mobile use: current students • facility use; dates and times • course & scheduling information • directories • video • severe weather information
- 10. website Mobile Website Development mobile size • 30 - 40 pages depending on size of institution • drill down, not across • touch technology
- 11. website Mobile Website Development mobile architecture • content specific user paths • based on research not desktop site
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- 15. website Mobile Website Development mobile content • readable • allow for drill down selections • scalable (growth)
- 16. website Mobile Website Development mobile design • brand specific • lead with audiences • keep it simple • minimal use of copy and images
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- 21. website Mobile Website Development mobile marketing • what your users want on the go • limited engagement • utilize QR codes • brand the experience
- 22. Janet Sieff Business Development janet@psandl.com 412.904.3133 Jeanne Gosselin Senior Consultant THANK YOU jgosselin@psandl.com 413.739.5289