mobileYouth trends download: Droidettes - will teens drive Android?
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Google is running a 12-week program called Technovation Challenge that teaches high school girls in New York how to develop Android apps. The girls learn programming, app design, and business skills. They are split into teams to prototype their own app ideas. Some proposed app ideas from the teams include an RSS feed app, an app to help immigrants learn about American culture, and an app that aggregates fashion look books. The program aims to introduce the girls to entrepreneurship and technology careers through hands-on learning and mentorship. It also seeks to increase diversity in the tech industry.
mobileYouth trends download: Droidettes - will teens drive Android?
- 1. ! ! Droidettes:** Will*Teens*Drive*Android?* * * * Are*youth*key*in*the*development*of*Android*applications?** * We! already! know! that! youth! were! the! first! to! adopt! and! develop! SMS.! Both! Facebook! and! Napster! were! invented! by! 19! year! olds.! Youth! also! scoped! and! developed! BBM! as! a! usable! service.! Now! brands! like! Google! are! hoping! to! harness!this!creativity!to!youthsource!future!applications.! ! Key!Points! • Youth! are! key! drivers! of! innovation! but! need! companies! to! provide! the! right!tools,!environment!and!platform!to!achieve!their!potential! • Youth! innovation! is! driven! by! social! rather! than! corporate! need.! Innovation,! therefore,! is! more! attuned! to! the! need! of! the! market! rather! than!the!technology.! • Companies! can! use! product! development! and! innovation! as! a! key! marketing!tool!to!develop!lines!of!influence.! * * mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com! ! !
- 2. ! ! Say*hello*to*the*Droidettes* ! Article!from!PC!World:! ! In!Google's!New!York!offices,!a!group!of!high!school!girls!are!learning!to! develop! Android! apps! and! start! their! own! businesses! thanks! to! the! first! East! Coast! Technovation! Challenge.! The! 12Qweek! program! pairs! high! school! girls! from! New! York! public! schools! with! volunteer! mentors! to! introduce! them! to! highQtech! entrepreneurship.! Participants! learn! the! basics!of!programming,!design!a!user!interface,!develop!a!prototype!app! and!business!model,!and!cap!it!off!with!a!presentation!to!a!panel!of!judges! and!venture!capitalists.!The!winning!team’s!concept!will!be!developed!by! pros! with! input! from! the! girls! and! released! in! the! Android! Marketplace.! Through! this! process,! the! mentors! are! teaching! the! students! to! become! creators!rather!than!just!consumers!of!technology.! ! Though! most! of! the! girls! have! no! prior! experience! with! code,! Google’s! App! Inventor! tool! allows! them! to! make! real! programs! using! a! simple! visual! interface! while! learning! the! basic! concepts! of! programming.! Spanning! from! one! overachieving! 8th! grader! up! to! high! school! seniors,! and! with! notable! ethnic! diversity! among! them! compared! to! the! oftenQ homogeneous!tech!industry,!95%!of!them!are!participating!through!needQ based! scholarships.! Each! group! of! five! girls! is! paired! with! at! least! two! mentors!to!closely!guide!them!through!the!process.! ! What*did*they*produce?* ! Team!Computer!Chicks!said!they!had!decided!on!UpdateMe,!an!RSS!feed! app.!Electric!Hearts!was!discussing!an!“immigrant!app”!to!help!acclimate! new!U.S.!arrivals!to!American!language,!food,!and!culture.!The!Droidettes! had!conceived!of!an!aggregator!for!fashion!designer’s!seasonal!look!books! to!allow!the!user!to!browse!trends.!Finally,!one!of!the!girls!in!Daredevils! passionately! explained! Ecobud,! their! recycling! app,! showing! off! their! paper!prototype!of!a!program!designed!to!help!answer!“what!do!I!do!with! my!trash?”! ! ! ! mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com! ! !
- 3. ! ! Top*Down*vs*Bottom*Up*Innovation! * Google’s! Technovation! challenge! is! BottomQUp! Innovation.! Traditional! innovation! based! on! “design! thinking”! or! engaging! create! agencies! focuses! on! topQdown! methodologies! that! push! innovation! onto! the! market.! mobileYouth! believes!future!innovation!will!come!from!the!youth!segment!–!Youthsourcing.! ! Top!Down!vs!Bottom!Up!Innovation! * Innovation*is*a*function*of*company*culture*not*strategy* * Innovation! is! a! social! process! and! real! ideas! come! from! the! grassroots! not! necessarily! from! those! with! innovation! in! their! job! title.! In! the! mobileYouth! report! we! highlight! how! operators! can! source! innovation! from! youth.! Hotlink! Malaysia!Youthsourced!product!ideas!by!coQcreating!with!students.!Not!only!did! it! develop! robust! products! the! product! development! process! itself! became! marketing!leading!to!a!50%!increase!in!market!recommendation!for!their!brand.! ! How!Hotlink!Youthsourced!Innovation! ! * mobileYouth!–!youth!mobile!culture!since!2001!! http://www.mobileyouth.org!http://www.mobileyouthreport.com! ! !
- 4. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
- 5. THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001