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1 
Training Workshop 
on 
" Community Mobilization" 
Prepared By Wilton.
2 
Trainees will be able to know and Master: 
Definition of Community Mobilization 
Role of Community mobilizers 
Degree of Community Participation 
Benefits of community Mobilization 
documenting project needs
3 
Session 1 
Introduction of Participants 
What is Community, Its 
dimensions 
Why Mobilization 
Benefits of Community 
Mobilization 
Role of Community 
Mobilizers
4 
CCoommmmuunniittyy 
Brainstorming .... 
What comes first in your mind when you think 
or hear the word 
“COMMUNITY” ?
5 
WWhhaatt iiss aa CCoommmmuunniittyy 
Defination 
A Community is a set of people living 
together with common interest” 
We all live in a community. There 
are different things that bind us 
together. Let us try to identify 
them. 
 Beliefs 
 Values 
 Language 
 Territory 
 Religion 
 Culture 
 Occupation
6 
WWhhyy MMoobbiilliizzee ccoommmmuunniittyy?? 
As a Mean or Strategy: 
Creating demand for interventions 
Increasing access to services 
Scaling up interventions 
Increasing effectiveness and efficiency of 
interventions 
Contributing additional resources to the response 
Reaching the most vulnerable 
Addressing the underlying causes of Education: 
gender disparities, lack of awareness etc. 
Increasing community ownership and 
sustainability .
7 
Benefits of Community Mobilization iinn aa pprroojjeecctt 
Increase community, individual, and 
group capacity to identify and satisfy 
their needs 
Improve program design 
Improve program quality 
Improve program results 
Improve program evaluation 
Cost effective way to achieve 
sustainable results 
Increase community ownership of the 
program
8 
Key Task involved in Community MMoobbiilliizzaattiioonn 
 Developing an on-going dialogue 
between community members 
 Creating or strengthening community 
organizations (Committees etc.) 
 Creating an environment in which 
individuals can empower themselves 
to address their own and their 
community’s health needs 
 Promoting community members’ 
participation
9 
……ccoonnttiinnuueedd 
 Working in partnership with 
community members 
 Identifying and supporting the 
creative potential of communities to 
develop a variety of strategies and 
approaches 
 Assisting in linking communities with 
external resources 
 Committing enough time to work with 
communities, or with a partner who 
works with them
10 
GGrroouupp WWoorrkk 
why are we mobilizing our Communities for this 
project? 
Find out reasons and writes them down. 
Then one person will come infront and present reasons each 
groups have chosen in their discussion 
 ........................................................................................... 
 ........................................................................................... 
 ........................................................................................... 
 ........................................................................................... 
 ........................................................................................... 
 ........................................................................................... 
 ...........................................................................................
11 
Involving aallll SSttaakkeehhoollddeerrss 
Let’s discuss………… 
Who are stakeholders? 
Why it is important to coordinate among all 
stakeholders? 
What can be achieved when we involve all 
stakeholders? 
What can assume if we don’t involve all 
stakeholders?
12 
Identification of Deprived/NNeegglleecctteedd GGrroouupp 
? 
What do you think 
 who are deprived and neglected people in your 
community? 
 Why are they neglected? How can you enhance 
their participation? 
How can their 
participation be 
enhanced? 
Reasons for 
deprivation? 
Deprived 
people
13 
Marginalized groups in your community 
Can You Identify Marginalized groups in your 
Community 
Examples 
 Economically deprived 
group (Poor) 
 Women 
 Tribal/indigenous people 
 Disable people 
 Minority Groups 
 Others
14 
Role of Community MMoobbiilliizzeerrss 
A mobilizer is a person who mobilizes. 
He/she gets things moving. 
– Bringing People Together 
– Building Trust 
– Encouraging Participation 
– Facilitating Discussion and Decision-making 
– Helping Things to Run Smoothly . 
– Facilitation in community mobilization process
15 
How to enhance the community PPaarrttiicciippaattiioonn?? 
Write one mean to enhance 
Community participation? 
 State one example you have 
done so far in this area!
16 
CCoommmmuunniittyy MMeeeettiinnggss 
GGaatthheerriinngg PPeeooppllee aatt OONNEE PPllaattffoorrmm 
PPuuppppeett SShhooww && TThheeaattrree 
SSppoorrttss && GGaammeess 
EElleeccttrroonniicc && PPrriinntt MMeeddiiaa 
PPaammpphhlleettss && HHaannddoouuttss 
VViillllaaggee LLiitteerraaccyy FFaaiirr 
HHuummaann CChhaaiinn
17 
Message DDiisssseemmiinnaattiioonn 
TThhrroouugghh ddiiffffeerreenntt mmeeaannss ssuucchh aass 
CCoommmmuunniittyy HHoouurrss oonn FFMM RRaaddiioo SSttaattiioonnss 
TTeelleevviissiioonn 
LLooccaall ppoossttss aanndd nneewwss cchhaannnneellss 
TTaarrggeettttiinngg iinnssttiittuuttiioonnss sscchhoooollss,, cchhuurrcchheess aanndd 
MMoossqquueess.. 
CCoommmmuunniittyy LLeeaaddeerrss aass aa cchhaannnneell
18 
BBeesstt MMoobbiilliizzeerr 
Picture of a 
mobilizer  
Determined, 
Organized, Tackful 
and task oriented
19 
Self AAsssseessssmmeenntt SSkkiillll 
Do you find out qualities of community 
mobilizers in yourself! 
As a trainee assess your skills you are 
best in and jot them down below. 
• ............................................................ 
• ............................................................ 
• ............................................................ 
• ............................................................ 
• ............................................................
20 
Skills needed for CCoommmmuunniittyy MMoobbiilliizzeerr 
Attitudes include: 
 A willingness to examine and challenge 
their own assumptions, opinions and 
beliefs 
 A genuine respect for all community 
members 
 A non- judgmental and accepting 
approach 
 A consideration that different people 
have different views and perspectives 
 A belief in community capacity to take 
effective action.
21 
……....ccoonnttiinnuueedd 
Skills include: 
 good communication skills, especially listening 
 good facilitation skills to enable communities to 
conduct their own analysis of their lives and 
situations 
 PLA and other techniques to help facilitation 
awareness of political, gender and cultural issues 
and relationships 
 an ability to challenge assumptions sensitively 
(e.g. about the role of women).
22 
……ccoonnttiinnuueedd 
Knowledge includes: 
the community mobilization process 
the principles of community 
mobilization 
knowledge of Education related Issues 
and problems, causes and effects 
understanding of the ethical issues 
related to community mobilization.
23 
……..ccoonnttiinnuueedd 
Other skills and knowledge that may be 
needed at different stages in the 
community mobilization process 
include: 
– An ability to help communities form organizations 
– An ability to identify capacity-building needs among 
communities (e.g. leadership skills, networking and 
partnership-building skills) 
– An ability to help communities mobilize resources 
– Advocacy skills 
– Project planning and management skills.
24 
SSoommee QQuuaalliittiieess ooff aa ggoooodd CCMM 
 Good communication skills 
 Good facilitation skills 
 Good listener 
 Committed 
 Decision maker 
 Active 
 Negotiation skills 
 Honest 
 Known to culture and values of society 
 Well dress 
 Catalyst 
 Management skills
25 
RRoollee ooff CCMM 
Getting Prepared 
 Know Your Goals "If you do not know where you are going, then 
any road will do." 
 Know Your Target Community You must know as much as 
possible about its social organization, economy, languages, layout (map), 
problems, politics, and ecosystem 
 Know The Skills You Need 
 Know The Basic Concepts What is development? 
Community development? Community participation? Poverty? 
Community? Empowerment? Sustainability 
 Outside Resources
26 
SSoommee DDooss aanndd DDoonn’’ttss 
Activity 
Lets talk and write about our communities what we 
should do and what we should not do? 
Dos... Don'ts... 
........................ ........................ 
........................ ........................ 
........................ ........................ 
........................ ........................ 
........................ ........................ 
........................ ........................ 
........................ ........................ 
........................ ........................
27 
FFiieelldd DDiiaarriieess 
Why Field diaries are important? 
Why do we need to capture the information 
on paper when have brain? 
Why do we talk about report writing?
28 
Group Work 
Each Community Mobilizer's Group will write 
a report on the basis of a given 
information/case study or a story. Not 
otherwise.
29 
Contents of DDaaiillyy FFiieelldd RReeppoorrtt 
Purpose of Visit 
Activities Carried out 
Accomplishment/Outputs of the day 
Observations 
Challenges 
Recommendations 
Follow up/Future Plan
30 
Session 2 
Components in Session 
 Participation of Communities 
 Degrees of Participation 
 Project Orientation/ What project is all about ?
31 
Community Mobilization 
Defination: 
Community mobilization is a capacity-building 
process through which 
community individuals, groups, or 
organizations PLAN, CARRY OUT, and 
EVALUATE activities on a participatory 
and sustained basis to improve their 
Living conditions, health and social 
needs either on their own initiative or 
through outside support.
32 
"Together we can Prosper" 
“As an individual I could do 
nothing. 
As a group we could find a way 
to solve each other’s 
problems”.
Degree of Community Participation 
33 
Collective Action 
Co-Learning 
Cooperation 
Consulting 
Compliance 
Co-Option 
Towards ownership & sustainability 
Away from ownership & sustainability
34 
Co-option 
Token involvement of local people 
Representatives are chosen, but have no real 
input or power
35 
Compliance 
Tasks are assigned, with 
INCENTIVES to ensure compliance 
and motivations. 
Outsiders with indepth knowledge of 
community projects undertaken, 
decide agenda and direct the 
process
36 
Consultation 
Local opinions are asked first before 
planned projects or activities are 
implemented. 
Outsiders with well established 
community projects knowledge 
analyze and decide on a course of 
action to be followed.
37 
Cooperation 
Local people of the community 
endeavor hand in hand to work 
together with outsiders to determine 
priorities 
Responsibility remains with outsiders 
for directing the process in situations 
where local people are incapacitated.
38 
Co-learning 
Local people and outsiders share 
their knowledge to create new 
understanding and mutual co-existing 
Local people and outsiders work 
together to form action plans with 
outsiders facilitation on agreed 
community projects.
39 
Group Work 
As a mobilizer of the community: 
Define at which stage you are presently at, in 
your community mobilization project.

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Mobilization workshop slides

  • 1. 1 Training Workshop on " Community Mobilization" Prepared By Wilton.
  • 2. 2 Trainees will be able to know and Master: Definition of Community Mobilization Role of Community mobilizers Degree of Community Participation Benefits of community Mobilization documenting project needs
  • 3. 3 Session 1 Introduction of Participants What is Community, Its dimensions Why Mobilization Benefits of Community Mobilization Role of Community Mobilizers
  • 4. 4 CCoommmmuunniittyy Brainstorming .... What comes first in your mind when you think or hear the word “COMMUNITY” ?
  • 5. 5 WWhhaatt iiss aa CCoommmmuunniittyy Defination A Community is a set of people living together with common interest” We all live in a community. There are different things that bind us together. Let us try to identify them.  Beliefs  Values  Language  Territory  Religion  Culture  Occupation
  • 6. 6 WWhhyy MMoobbiilliizzee ccoommmmuunniittyy?? As a Mean or Strategy: Creating demand for interventions Increasing access to services Scaling up interventions Increasing effectiveness and efficiency of interventions Contributing additional resources to the response Reaching the most vulnerable Addressing the underlying causes of Education: gender disparities, lack of awareness etc. Increasing community ownership and sustainability .
  • 7. 7 Benefits of Community Mobilization iinn aa pprroojjeecctt Increase community, individual, and group capacity to identify and satisfy their needs Improve program design Improve program quality Improve program results Improve program evaluation Cost effective way to achieve sustainable results Increase community ownership of the program
  • 8. 8 Key Task involved in Community MMoobbiilliizzaattiioonn  Developing an on-going dialogue between community members  Creating or strengthening community organizations (Committees etc.)  Creating an environment in which individuals can empower themselves to address their own and their community’s health needs  Promoting community members’ participation
  • 9. 9 ……ccoonnttiinnuueedd  Working in partnership with community members  Identifying and supporting the creative potential of communities to develop a variety of strategies and approaches  Assisting in linking communities with external resources  Committing enough time to work with communities, or with a partner who works with them
  • 10. 10 GGrroouupp WWoorrkk why are we mobilizing our Communities for this project? Find out reasons and writes them down. Then one person will come infront and present reasons each groups have chosen in their discussion  ...........................................................................................  ...........................................................................................  ...........................................................................................  ...........................................................................................  ...........................................................................................  ...........................................................................................  ...........................................................................................
  • 11. 11 Involving aallll SSttaakkeehhoollddeerrss Let’s discuss………… Who are stakeholders? Why it is important to coordinate among all stakeholders? What can be achieved when we involve all stakeholders? What can assume if we don’t involve all stakeholders?
  • 12. 12 Identification of Deprived/NNeegglleecctteedd GGrroouupp ? What do you think  who are deprived and neglected people in your community?  Why are they neglected? How can you enhance their participation? How can their participation be enhanced? Reasons for deprivation? Deprived people
  • 13. 13 Marginalized groups in your community Can You Identify Marginalized groups in your Community Examples  Economically deprived group (Poor)  Women  Tribal/indigenous people  Disable people  Minority Groups  Others
  • 14. 14 Role of Community MMoobbiilliizzeerrss A mobilizer is a person who mobilizes. He/she gets things moving. – Bringing People Together – Building Trust – Encouraging Participation – Facilitating Discussion and Decision-making – Helping Things to Run Smoothly . – Facilitation in community mobilization process
  • 15. 15 How to enhance the community PPaarrttiicciippaattiioonn?? Write one mean to enhance Community participation?  State one example you have done so far in this area!
  • 16. 16 CCoommmmuunniittyy MMeeeettiinnggss GGaatthheerriinngg PPeeooppllee aatt OONNEE PPllaattffoorrmm PPuuppppeett SShhooww && TThheeaattrree SSppoorrttss && GGaammeess EElleeccttrroonniicc && PPrriinntt MMeeddiiaa PPaammpphhlleettss && HHaannddoouuttss VViillllaaggee LLiitteerraaccyy FFaaiirr HHuummaann CChhaaiinn
  • 17. 17 Message DDiisssseemmiinnaattiioonn TThhrroouugghh ddiiffffeerreenntt mmeeaannss ssuucchh aass CCoommmmuunniittyy HHoouurrss oonn FFMM RRaaddiioo SSttaattiioonnss TTeelleevviissiioonn LLooccaall ppoossttss aanndd nneewwss cchhaannnneellss TTaarrggeettttiinngg iinnssttiittuuttiioonnss sscchhoooollss,, cchhuurrcchheess aanndd MMoossqquueess.. CCoommmmuunniittyy LLeeaaddeerrss aass aa cchhaannnneell
  • 18. 18 BBeesstt MMoobbiilliizzeerr Picture of a mobilizer  Determined, Organized, Tackful and task oriented
  • 19. 19 Self AAsssseessssmmeenntt SSkkiillll Do you find out qualities of community mobilizers in yourself! As a trainee assess your skills you are best in and jot them down below. • ............................................................ • ............................................................ • ............................................................ • ............................................................ • ............................................................
  • 20. 20 Skills needed for CCoommmmuunniittyy MMoobbiilliizzeerr Attitudes include:  A willingness to examine and challenge their own assumptions, opinions and beliefs  A genuine respect for all community members  A non- judgmental and accepting approach  A consideration that different people have different views and perspectives  A belief in community capacity to take effective action.
  • 21. 21 ……....ccoonnttiinnuueedd Skills include:  good communication skills, especially listening  good facilitation skills to enable communities to conduct their own analysis of their lives and situations  PLA and other techniques to help facilitation awareness of political, gender and cultural issues and relationships  an ability to challenge assumptions sensitively (e.g. about the role of women).
  • 22. 22 ……ccoonnttiinnuueedd Knowledge includes: the community mobilization process the principles of community mobilization knowledge of Education related Issues and problems, causes and effects understanding of the ethical issues related to community mobilization.
  • 23. 23 ……..ccoonnttiinnuueedd Other skills and knowledge that may be needed at different stages in the community mobilization process include: – An ability to help communities form organizations – An ability to identify capacity-building needs among communities (e.g. leadership skills, networking and partnership-building skills) – An ability to help communities mobilize resources – Advocacy skills – Project planning and management skills.
  • 24. 24 SSoommee QQuuaalliittiieess ooff aa ggoooodd CCMM  Good communication skills  Good facilitation skills  Good listener  Committed  Decision maker  Active  Negotiation skills  Honest  Known to culture and values of society  Well dress  Catalyst  Management skills
  • 25. 25 RRoollee ooff CCMM Getting Prepared  Know Your Goals "If you do not know where you are going, then any road will do."  Know Your Target Community You must know as much as possible about its social organization, economy, languages, layout (map), problems, politics, and ecosystem  Know The Skills You Need  Know The Basic Concepts What is development? Community development? Community participation? Poverty? Community? Empowerment? Sustainability  Outside Resources
  • 26. 26 SSoommee DDooss aanndd DDoonn’’ttss Activity Lets talk and write about our communities what we should do and what we should not do? Dos... Don'ts... ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................ ........................
  • 27. 27 FFiieelldd DDiiaarriieess Why Field diaries are important? Why do we need to capture the information on paper when have brain? Why do we talk about report writing?
  • 28. 28 Group Work Each Community Mobilizer's Group will write a report on the basis of a given information/case study or a story. Not otherwise.
  • 29. 29 Contents of DDaaiillyy FFiieelldd RReeppoorrtt Purpose of Visit Activities Carried out Accomplishment/Outputs of the day Observations Challenges Recommendations Follow up/Future Plan
  • 30. 30 Session 2 Components in Session  Participation of Communities  Degrees of Participation  Project Orientation/ What project is all about ?
  • 31. 31 Community Mobilization Defination: Community mobilization is a capacity-building process through which community individuals, groups, or organizations PLAN, CARRY OUT, and EVALUATE activities on a participatory and sustained basis to improve their Living conditions, health and social needs either on their own initiative or through outside support.
  • 32. 32 "Together we can Prosper" “As an individual I could do nothing. As a group we could find a way to solve each other’s problems”.
  • 33. Degree of Community Participation 33 Collective Action Co-Learning Cooperation Consulting Compliance Co-Option Towards ownership & sustainability Away from ownership & sustainability
  • 34. 34 Co-option Token involvement of local people Representatives are chosen, but have no real input or power
  • 35. 35 Compliance Tasks are assigned, with INCENTIVES to ensure compliance and motivations. Outsiders with indepth knowledge of community projects undertaken, decide agenda and direct the process
  • 36. 36 Consultation Local opinions are asked first before planned projects or activities are implemented. Outsiders with well established community projects knowledge analyze and decide on a course of action to be followed.
  • 37. 37 Cooperation Local people of the community endeavor hand in hand to work together with outsiders to determine priorities Responsibility remains with outsiders for directing the process in situations where local people are incapacitated.
  • 38. 38 Co-learning Local people and outsiders share their knowledge to create new understanding and mutual co-existing Local people and outsiders work together to form action plans with outsiders facilitation on agreed community projects.
  • 39. 39 Group Work As a mobilizer of the community: Define at which stage you are presently at, in your community mobilization project.