Mock up and research changed
- 1. The article does not The layout that has have a headline been used for this centred in the double page spread is middle, therefore the conventional as both placement of the the main image and artists name suggest article have been that is the opening separated. headline. The colour scheme is consistent and is very much suited towards the musicians style (Lana Del Rey) the artists in the main image. Her style of music is quite haunting and sinister which has also been reflected in the font style of the enlarged drop cap. The drop cap has been right at the beginning of the article. However, this media text has challenged forms and convention's by merging the enlarged drop cap with the article. The impact of this is that the reader is instantly drawn The increase in size of the text in the first part of to the text style as well A folio has been used to the article is the introductory text. This is another as ‘She’ (Lana Del Rey) The enlarged drop cap placed in the centre of the article is conventional of many ‘Q’ indicate the page numbers, conventional element of many double page spread This is linked to the but is also suited to the as it introduces to the reader the topic of information shown in magazine double page spreads. The font style theme of the double page discussion as well as who the article will be about. the article for the is sharp and sophisticated but also very spread. In this case, the introductory text has readers: ‘She looks feminine which again is linked to the artist in corresponded to the main image: ‘She looks demonic standing the main image, as well as the targeted demonic standing here in her white slip dress’ here..’. readership.
- 2. Empire Magazine Double Page Spreads I have chosen to look at Empire magazine, as I will be using the institution to promote my short film as a feature in one of the Empire magazines. Promoting ‘The Lying Game’ in an Empire magazine as a double page spread immediately raises the status of the film for the audience, as it becomes acknowledged by a much wider audience. I looked at Empire magazine, to give me an idea as to how double page spreads for the promotion of films are laid A conventional element to the layout many Empire magazine double out. page spreads is that the main image is usually the main focus of the text, making the reader instantly drawn to the image. Another key element of many Empire magazines is that there is a shift from the conventional article and text co – existing together as one piece as the main image placed onto the double page spread, creates a cinematic experience for the reader, which is extremely engaging. However a conventional feature of the magazine is that the institutions logo is placed on the double page spread. The colour scheme on the text used of the magazine above is also linked to the colour scheme of the main image. This is essential in creating a sophisticated presentation of the image, but also preserving the genre of the film. The soft colours used on the double page spread and the main image indicates that the genre of the film is romance. Again, creating the genre through the presentation of the product is important because it reinforces what could be found in the article. It is because of this that, for my double page spread I will select images from the short film and use a dark background to stress the genre of the short film – horror.
- 3. Double page spread The stand first used introduces article and informs the reader of what they should expect from the film. The stand- first used here promotes the film as there is comparisons made to The Incredible Hulk’. The layout for the double page spread is a conventional one as there has The layout of the double been a split between text and image. page spread has been split The main image is linked to the into two columns, again headline explicitly. The headline reads allowing the main image to ‘Gods and Monsters’ and readers are be the focus of the double presented with a heroic figure as the page spread. This is ‘God’ and monster as the dark perhaps linked to the character in the background. Creating target audience of the a link between image and text is film, as action and another conventional element of many adventure films are usually double page spreads, as it sums up the targeted to the young article or review and what it may be male audience, using a lot about. Furthermore, there is an of text may not please emphasis on the theme of the them, as they drawn to the headline, as the background on both action shown in the sides of the double page spread are images. directly linked to the headline: ‘Gods and monsters’ There is a consistency in colour scheme, as the colour scheme has been taken from an image of the film itself: white, brown and black. The font A scene from the film has been style of the headlines and drop caps placed in the centre of the double are also linked to genre of the film, A folio has been used to signify Two drop caps have been used in the article of the page spread. The use of this informs although it is an action and adventure the page number, which is an double page spread; the drop cap at the beginning readers what to expect when they film it has a historical context, which is essential for double page reflective in the archaic font style. indicates to the reader where the article begins. The go and see the film. Furthermore, spreads. Second drop cap used, is used to end the article/ review the placement of the image acts as a by bringing the point home for the reader. teaser and marketing strategy in pulling audiences in to see the film.
- 4. Mock up 1 MAIN IMAGE TEXT ; EDITORIAL CRITICS HIGHLIGHT OF CONVENTIONAL THE ARITCLE SIMPLE REVIEW REVIEW REVIEW REVI (CONCLU EW DING) CAPTION FOR IMAGES PAGE NO
- 5. A slightly more complex review template MOCK UP 2 INSTITUTION/BRAND MAIN IMAGE MAIN IMAGE STAND FIRST TO INTRODUCE TITLE OF WILL DRAG ACROSS FILM PAGE EXTENDED CRITICS CAPTURING COMMENT: ‘’urban COLOUR SCHEME SHPULD BE thriller of the year’’ SIMILAR TO POSTER Stars rating COLOUR DROP MAIN IMAGE WILL STILL BE SCHEME CAP INSERTED AR AR AR AR CAPTIO TIC TIC TIC TIC N: SHAPE LE LE LE LE IMAGE TEXT IN A USED SPECIFIC Website of film or institution across page PAGE NO. WAY
- 6. MOCK UP 3 MAIN IMAGE A TEXT: INTROUDCES FILM, CRITIC A A (IN THE FORM OF STAND FIRST R R R T T T A I I I R C C C T L L L I E E E ARTICLE AR C TIC ARTICLE L LE E