Mode of address 4
- 5. Examples of formal language in 3rd person
- 6. Headline - word “relies” implies police need help from outside sources and are weak
- 7. Influences for this type of mode • Target audience - middle-aged people, ABC1 • Genre - technology news • Format - Headline, image, tagline, article with images embedded in it • Expectation - formal language, small text so you have to read the article carefully, few pictures, high reading age
- 8. Images used in the article
- 9. Use of images The images used in the article aren’t used to persuade the reader, but simply to show people what Windows XP looks like and to break up the article. The image of the policewoman working on a computer helps to make the story more tangible as the reader can see a specific case study and can empathise more easily. There are no videos used in the article.
- 11. The same article in The Inquirer newspaper
- 13. Comparison of the two news provider’s mode of address • The language used in this article isn’t as sophisticated as in the BBC’s article, but it is still purely formal in tone. • The headline, like with the BBC’s article, is fairly straightforward. However, saying “20%” could be misleading as 20 percent of their computers could just be 10 computers, which isn’t enough to be worried about. • Both articles are in third person. • Genre: BBC - Technology, The Inquirer - Security • Target audience: BBC - middle-aged, ABC1; The Inquirer - anyone interested in technology news • Format: BBC - headline, image, tagline, article with images embedded in it; The Inquirer - headline, tagline, image, article • Expectation: BBC - formal language, small text so you have to read the article carefully, few pictures, high reading age; The Inquirer - news to be focused around tech, a fairly high reading age but not too high as it is meant for any socio-economic group • The BBC uses images to show real people being affected by the issues, but The Inquirer uses only one image, most likely to just help people see what the article about without reading it in detail.
- 14. Comparison of the two news provider’s mode of address • Context:
- 15. Comparison of the two news provider’s mode of address • Context:
- 16. Links to other media from the article BBC - at the bottom of the article The Inquirer - at the side of the article The Inquirer - at the bottom of the article
- 17. Paragraphing and sentence structure • BBC - longest paragraph is 3 lines. All paragraphs are between 1 and 3 lines long. • The Inquirer - longest paragraph is 5 lines. Paragraphs vary between 2 and 5 lines. • BBC - range of sentence structures. Most sentences are simple but some complex and compound sentences as well. • The Inquirer - mostly compound sentences, but a mix of simple, compound and complex.
- 18. Use of speech • BBC - uses direct speech from officials to back up facts, e.g. “"Disclosing further information would reveal potential weaknesses and vulnerability," the force's information manager, Paul Mayger, said.” • The Inquirer - doesn’t use as much speech as the BBC’s article. Uses direct speech like the BBC, e.g. “"The remaining XP machines are still in place due to complex technical requirements from a small number of externally provided highly specialised applications," a spokeswoman told Auntie Beeb.”