This document discusses principles for improving modularity and maintainability through a layered data model approach. It recommends removing hard-coded dependencies and using a service manager to dynamically resolve components. Entities should represent data and focus only on their own tasks while abstracting away data storage details. A layered approach separates concerns with entities at the top holding information, tables handling storage operations, table gateways acting as the database interface, and hydrators mapping between objects and data. Together this improves reusability, flexibility and maintainability of the system.