Module 02 Written Assignment - Email MarketingScoring RubricC.docx
- 1. Module 02 Written Assignment - Email Marketing Scoring Rubric: Criteria Weight Discussed an email newsletter 'opt-in' campaign 25 Analyzed advantages and challenges of email newsletter 'opt-in' campaign 25 Compared the industries which send emails most frequently and least frequently 20 Predicted outcomes of email newsletter 'opt-in' campaign sent too frequently or too infrequently 20 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. Followed APA rules for attributing sources 10 Total 100%
- 2. Discussion Rubric: Each week you will participate in the discussion forums by posting your initial response by Wednesday at 11:59pm Central Time. You will then go in at least once and reply to at least one of your classmate’s posts. You will have until Saturday at 11:59pm Central to complete your reply post(s). Criteria Weight · Frequency - Post your initial post by Wednesday at 11:59pm Central and reply to at least one classmate’s post by Saturday 11:59pm Central. 50% · Quality - Posts must be thorough and fully-developed posts that provoke thought, engage classmates, and add value to the discussion. They must also not have grammatical errors, misspellings, and must use APA style if information is used from another source. 50% Total 100%
- 3. QSO 600 Exam Guidelines and Rubric The midterm exam and the final exam include five essay-type questions each in addition to the problem questions. For the essay questions, students are required to provide written responses using appropriate reference materials. You must provide answers and correctly use these with in-text citations and references/bibliography. Complete the essay element of the examination in Word. The critical elements of this rubric will be used to grade the essay questions of the midterm and final exams. There are 5 questions worth 20 points each for a total possible score of 100 points. Each question is graded separately with the rubric below. The total points for each question is added together to arrive at the total score. Requirements of Submission: Responses must follow these formatting guidelines: discipline-appropriate citations. Critical Elements Exemplary Proficient Needs Improvement Not Evident Value Comprehension of the Principles of Operations Management Accurately and logically applies the relevant operations management principles regarding process speed, speed, capacity, inventory, and quality in the presence of uncertainty; cites multiple varied examples to illustrate each principle (20) Accurately and logically applies the relevant operations management principles regarding process speed, speed, capacity, inventory, and quality in the presence of uncertainty; cites examples to illustrate each principle (18) Applies the relevant operations management principles
- 4. regarding process speed, speed, capacity, inventory, and quality in the presence of uncertainty; however, key principles or examples to illustrate each are missing or inaccurate (14) Does not apply operations management principles relevant to the questions (0) 20 Awareness of Strategic Process Management Issues Answers integrate strategic process management issues and explain the significance to other functional areas of the organization using specific relevant examples (20) Answers integrate strategic process management issues and explain the significance to other functional areas of the organization (18) Answers integrate strategic process management issues but do not clearly describe the significance to other functional areas of the organization (14) Does not demonstrate awareness of strategic process management issues and their significance to other functional areas of the organization (0) 20 Application of Tools and Techniques for Process Management Uses appropriate management tools and techniques to evaluate and provide a comprehensive response, addressing process management aspects of the questions
- 5. (20) Uses appropriate management tools and techniques to evaluate and respond to the process management aspects of the questions (18) Uses management tools and techniques to evaluate and respond to the process management aspects of the questions; however, some are missing or applied incorrectly (14) Does not use appropriate management tools and techniques to evaluate and respond to the process management aspects of the questions (0) 20 Analytical and Creative Thinking Implements an analytical, creative strategy to answer open- ended operations management questions and uses supporting examples to substantiate thinking (20) Implements an analytical, creative strategy to answer open- ended operations management questions (18) Implements an analytical strategy to answer open-ended operations management questions; however, analysis is incomplete or flawed (14) Does not implement an analytical, creative strategy to answer open-ended operations management questions (0) 20
- 6. Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format (20) Submission has no major errors related to citations, grammar, spelling, syntax, or organization (18) Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (14) Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0) 20 Earned Total Comments: 100% Final Exam Operations Management QSO 600 Operations Management The final exam consists of five essay and five problem questions. Answer all the questions. Essay Questions: There is no set length for answers; students may be as verbose or brief as they feel necessary to cover the question. Use this same exam document for your answers, placing them below each question. This portion of the exam is worth 100 points
- 7. Problem Questions: Make sure to show all your work to get full credit. The instructor needs to know the formulas and calculations you used to get to your final answer. You can do part of the exam in Excel and Paste your Excel work into this document. This portion of the exam is worth 50 points. File Convention: File name for the exam attachment to be studentlastname-finalexam (Be sure there are no spaces) Be sure to put your name on the exam paper. Note: You may use the text and any other materials. You are NOT to work with anyone else including other students in completing the exam nor discuss it with them. QSO 600 Final Exam Essay Questions Question 1: What is operations management? Why is it important? Is a good knowledge of operations management more important in service or manufacturing industries? Explain your answer. Question 2: Discuss the use of PERT/CPM techniques for managing projects. Describe what PERT/CPM does. Discuss advantages and disadvantages of using it. What other techniques might you choose to manage your project? Question 3: What are economies of scale in a manufacturing plant? Do they continue forever? What are diseconomies of
- 8. scale? How might you decide the optimal size of a plant? Question 4: What, in your opinion, are the three most important issues in supply chain management? Discuss why you think these are the key issues. Question 5: Discuss why (or if) inventories are necessary. What are the benefits of inventories? What are the disadvantages of holding inventories? QSO 600 Final Exam Problem Questions Problem 1. Arsenal Electronics is going to construct a new $1.2 billion semiconductor plant and has selected four towns in the Midwest as potential sites. The important location factors and ratings for each town are as follows: Scores (0 to 100) Location Factor Weight Abbeton Bayside Cane Creek Dunnville Work ethics 0.18 80 90
- 9. 70 75 Quality of life 0.16 75 85 95 90 Labor laws/unionization 0.12 90 60 60 70 Infrastructure 0.10 60 50 60 70 Education 0.08 80 90 85 95 Labor skill and education 0.07 75 65 70 80 Cost of living 0.06 70 80
- 10. 85 75 Taxes 0.05 65 70 55 60 Incentive package 0.05 90 95 70 80 Government regulations 0.03 40 50 65 55 Environmental regulations 0.03 65 60 70 80 Transportation 0.03 90 80 95 80 Space for expansion 0.02 90 95
- 11. 90 90 Urban proximity 0.02 60 90 70 80 Recommend a site based on these location factors and ratings. Answer 1: Problem 2. Sawyer Furniture is one of the few remaining domestic manufacturers of wood furniture. In the current competitive environment, cost containment is the key to its continued survival. Demand for furniture follows a seasonal demand pattern with increased sales in the summer and fall months, culminating with peak demand in November. The cost of production is $16 per unit for regular production, $24 for overtime, and $33 for subcontracting. Hiring and firing costs are $500 per worker. Inventory holding costs are $20 per unit per month. There is no beginning inventory. Ten workers are currently employed. Each worker can produce 50 pieces of furniture per month. Overtime cannot exceed regular production. Given the following demand data, use Excel Solver to design an aggregate production plan for Sawyer Furniture that will meet demand at the lowest possible cost. Input: Beg. Wkrs 10 Regular $16
- 16. Problem 3. Complete the following MRP matrix for Item X. Determine when orders should be released and the size of those orders. Item: X LLC: 0 Period Lot Size: Min 50 LT: 2 1 2 3 4 5 6 7 8 Gross Requirements 25 30 56 25 100 40 30 20 Scheduled Receipts
- 17. 50 Projected on Hand 30 Net Requirements Planned Order Receipts
- 18. Planned Order Releases Release orders in periods 1 through 5 for quantities of 50, 50, 56, 50, and 50 respectively. Answer 3: Problem 4. Fibrous Incorporated makes products from rough tree fibers. Its product line consists of five items processed through one of five machines. The machines are not identical, and some products are better suited to some machines. Given the following production time in minutes per unit, determine an optimal assignment of product to machine: Machine Product A B C D E 1 17 10 15
- 19. 16 20 2 12 9 16 9 14 3 11 16 14 15 12 4 14 10 10 18 17 5 13 12 9 15 11 Answer 4: Problem 5. The following probabilistic activity time estimates are for a CPM/PERT network.
- 20. Time Estimates (days) Time Estimates (days) Activity a m b Activity a m b 1 1 2 6 7 1 1.5 2 2 1 3 5 8 1 3 5 3 3 5 10 9 1 1 5
- 21. 4 3 6 14 10 2 4 9 5 2 4 9 11 1 2 3 6 2 3 7 12 1 1 1 Determine the following: a. Expected activity times b. Earliest start and finish times c. Latest start and finish times d. Activity Slack e. Critical Path Expected Project duration and standard deviation. Answer 5: