Module 2: Deliverable 2.1
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The document discusses what defines a good mission statement, including that it should be short, focus on what and for whom rather than how, be able to guide the organization, be shared and articulated by stakeholders, and be achievable within a reasonable time frame. It notes that a mission describes what you want to change for whom using a verb, target, outcome structure in under 10 words. It provides examples of missions and their corresponding single measurable metrics that can track successful outcomes directly attributable to the organization's strategies.
Module 2: Deliverable 2.1
- 1. SOCIAL IMPACT MODEL Mis s ion Statement © Board of Trustees of Santa Clara University
- 2. • Have a short, actionable statement that aligns all of the work your enterprise does © Board of Trustees of Santa Clara University Goal
- 3. What Defines a Good Mission Statement? • Short • About what and for whom (not how) • Able to focus/guide the organization • Shared and can be articulated by all stakeholders • Can be achievable in a reasonable amount of time • Measureable (with a single metric) This module draws heavily on the work of Kevin Starr at Mulago Foundation and his Design for Lasting Impact Methodology
- 4. 4 • A Mission describes what you want to change for whom. • A good Mission can be expressed in fewer than 10 words • Uses a structure of: verb, target, outcome For example: “Improve respiratory health in East Africa." What is a Mission Statement?
- 5. Making your Mission Measurable • Mission leads to a single metric (a measureable number), that "counts" a successful outcome that is directly attributable to the strategies that your enterprise uses to achieve its mission. Example: Mission: Improve respiratory health in East Africa Metric: Reported cases of respiratory illness
- 6. Mission: Improve health in rural Bangladesh Metric: Number of people with safe drinking water Mission: Provide jobs to slum dwellers in West Africa Metric: Number of people with increased income Mission: Save forests in the Amazons Metric: Deforestation rate © Board of Trustees of Santa Clara University Examples
Editor's Notes
- #5: Might sound generic, but that is actually a good thing. The idea isn’t to explain your whole business in one sentence. The purpose is to connect with people who care about your mission. That and hint at a metric that will count your progress.
- #7: Social, economic, or environmental. These don’t define everything your enterprise does or everything you care about. But, in just a few words, they highlight what you care most about and what differentiates you from others. That elegant simplicity is powerful both inside your organization and for communicating outside.