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Moneti$e Yourself
10 Ethical Strategies to Make Money from Your Personal Expertise
Moneti$e Yourself
10 Ethical Strategies to Make Money from Your Personal Expertise
• How to Monetize yourself (or your CEO)
• The 95% Rule
• The Brittney Spears Model
• Positioning yourself for a future/career
• The ‘I have no time’ strategy
• Our goal - Do 1 thing kinda good
Wall Street Journal
FOX Business TV
Monetize Yourself!
Facebook ‘pink lemonade shoes’
@JayBerkowitz
Moneti$e Yourself
10 Ethical Strategies to Make Money from Your Personal Expertise
Follow your
Passion!
Marcus Sheridan Virginia and Maryland
Building fiberglass pools and educating the world
about pools at riverpoolsandspas.com
“How do I start a blog? It’s easy.
Write the top 20 questions
you get as a business owner.
How much does a fiberglass pool
cost? What’s the difference
between a fiberglass pool and a
concrete pool? Now you have 20
titles. 20 blog articles. Do it 2
times a week and you’ve got a
good blog up and running.”
“The disease of knowledge –
everybody suffers from it
Change how we think. Put yourself
on their level. Write at the
level of a kindergartener.
They don’t want to know how
smart we are they want our
knowledge”
Flickr Photo Credit Florador
• What blogs do you read
• Who do you like to hang out with
• If you could do anything this Saturday,
what would it be?
• What do you know more about than 95%
What is your Passion?
Create your own Home Base
Flickr Photo Credit Ed Yourdan
Blog = a simple website
If you can write an eMail you can Blog
Set up a ‘blog’ at WordPress.org
As easy as an email 
Create links
Flickr Photo Credit Sergey Golonkin
Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin
Add an image
Flickr Photo Credit Sergey Golonkin
Monetize Yourself!
• Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique visitors a month
earn an average of $75,000
Monetize Yourself!
Affiliate Banners
Jason Kottke quit his job to blog full-time and asked his readers to
become "micropatrons" at a suggested rate of $30. He received
$39,900 from 1,450 people
$5 - $2500
• WordPress.org
• Point to your own Domain
• Ask 20 questions
• Blog 2 times per week
• Monetize through AdSense,
Affiliate, Sponsors, Subscribers
• IZEA Pay Per Post
Flickr Photo Credit Ed Yourdan
Blog = Home Base
Dr. Hilaine Smith
Make Lots of ‘friends’!
Facebook ‘Profile’
Facebook Fan Page
433,928 Likes
333,250 Talking About This
77.0%
121,734 Likes
3,128 Shares
33,570 Comments
Monetize Yourself!
help people
twitter.com/JayBerkowitz
Follow people with Common Interests
follow people with common interests
make lots of friends!
• Friends = a network of opportunity
• Follow those with common interests
• Help People
• Recognize and Interact – Blogs, Social
• How will you build friends?
• Monetize through trust built with your
list
Monetize Yourself!
Monetize Yourself!
iJustine
video
• YouTube is the #3 website and #2 search engine
• Quality is not important
• Product Reviews
• How –to’s
• Answer questions
• Create you own YouTube Channel
• Regular Schedule
• Monetize through advertising and traffic
Loooonnnng sales letter
Monetize Yourself!
Sideways Sales Letter
Kajabi.com
Info Product Launches
• Jeff Walker invented ‘Product Launch
Formula’
• Free Content, List Build, Relationship,
Limited Time Offer…then Create Product
Britney Spears Model
Ten Golden Rules eNewsletter
Cascade Content!
Facebook ‘pink lemonade shoes’
Monetize Yourself
10 Ethical Strategies to Make Money Online from Your Expertise
• Find passion
• Set up a Blog as Home base
• Build Subscribers/followers/ Likes /YouTube
Subscribers
• eBook / permission to re-market
• Video
• Info Products
• Cascade Content
Monetize Yourself
10 Ethical Strategies to Make Money Online from Your Expertise
• Top 10 Priorities - do 1 thing today!
• Please ‘pay-it-forward’
• Be my friend! Linked In, Twitter
@jayberkowitz
• Speaking Opportunities
• Consulting, Search, Conversion, Affiliate
• Website build outs
• Q&A

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Monetize Yourself!