Monetizing the Real Time Web
0 likes326 views
The document discusses the monetization opportunities in real-time web applications like Twitter and Foursquare, highlighting how dynamic content and content curation are transforming the web. It identifies four key monetization strategies: lead generation through social media engagement, innovative advertising formats such as Facebook's sponsored stories, location-aware digital coupons, and real-time search via platforms like Bitly. These strategies leverage the immediacy and relevance of real-time interactions to enhance marketing efforts and consumer engagement.
Monetizing the Real Time Web
- 1. Monetizing the Real-time Web Real-time web apps such as Twitter and FourSquare, have brought plenty of new dynamic content to the web. Everyone on the web is creating content spontaneously. This content curation is transforming the web and is potentially creating a whole new industry. Many tools / apps are being made so that this content can be categorized, manipulated, searched, and managed. Here are 4 big monetization opportunities in real-time that are of extreme relevance for marketers and the apps / tools that are all enabling these. Real-time allows better content curation and innovative marketing. A bunch of technology apps are enabling better ways of engaging with relevant audience. by Kaushal Sarda References Siegler, MG. “Ron Conway’s 10 Ways To Monetize Real-Time Data.”TechCrunch.10 July 2009. “Shorten and Share Links, Know Who Converts, and Track Social ROI Down to the Tweet.” Bizo. Perez, Sarah.“Shopular’s New App AlertsYou To Nearby Deals, No Coupon Clipping Required.”TechCrunch.12 Dec 2012. “What are sponsored stories?.” Facebook. “From bitly labs: say hello to realtime.” bitly blog.27 Jul 2012. 1. Lead Generation Bizo Social Marketing Followers constantly broadcast to their followers on the real-time web, thus making RT apps as great lead generators. Bizo Social Marketing, designed expressly for B2B marketers, tells you which business audiences are converting on the links you are sharing through your social media channels, and it offers tools to further engage them.
- 2. Kuliza Social Technology Quarterly Issue 07 3. New Ad Formats Facebook Sponsored Stories A plethora of innovations in advertising formats are coming up especially by leveraging social, location, and time information. Facebook Sponsored Stories lets companies pay Facebook to distribute messages to a user’s friends, when that user clicks the “Like” button or takes other action on an advertiser’s Facebook page. 2. Coupons Shopular Printed coupons has always been a huge business. The new real-time and location-aware digital apps will help the space explode. Shopular runs in the background to monitor consumers’ location and then surfaces valid and place-appropriate coupons and deals when it knows that they are shopping. The app learns from users’ Facebook their preference and over time analyzes their in-app behaviour to personalize the offers consumers receive. 4. Realtime Search Bitly Realtime Think Google in real-time, filtered by your customers social graph. Bitly Realtime is an attention ranking engine, offering the power to navigate through the stories that the world is paying attention to right now. Real- time allows you to filter attention by location, network, language, and topic. Stories only remain in the system as long as they are actively receiving attention.