Show Don't Tell: Localized Market Metrics Done Right
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The document emphasizes the importance of localized market metrics in residential real estate, highlighting the value of MLS data for various stakeholders. It discusses effective strategies for using this data to create engaging and informative visuals for consumers and professionals alike. Additionally, it points out the potential for growth and innovative solutions in the market through improved data utilization and distribution methods.
![From Foe to Friend By KARA McGUIRE Star Tribune February 7, 2010 The [MAAR] Realtors group, known for its ability to take in-demand housing data and turn it into digestible reports for housing pros and consumers alike…](https://image.slidesharecdn.com/retso-100429151225-phpapp02/85/Show-Don-t-Tell-Localized-Market-Metrics-Done-Right-16-320.jpg)
Show Don't Tell: Localized Market Metrics Done Right
- 1. Show Don’t Tell: Localized Market Metrics Done Right G. Sax ( @ gsax) Director of Communications 10K Research and Marketing
- 2. Who Am I to Talk? I work for a growing residential real estate analytics company. Current products are provided to REALTOR ® associations, MLSs, brokers. I work for an association.
- 3. Elegant and intuitive visuals Easy trend spotting Detailed & thorough yet readable Harness the power of the entire MLS The Things People Want
- 4. MLS data is the richest, cleanest and most powerful real estate data available. Own your local space. The gold hasn’t been fully mined...yet. “ Local” implies geography but is so much more. It Starts with MLS Data
- 5. The Seedling
- 10. Foreclosures & Short Sales
- 11. Blog and Video
- 13. Client Consultation Blogs and Websites Social Networks Marketing Government Media Academia Business Planning How It Can Be Used
- 14. Government Strategy Local market products Distribution strategies Market research resource Affecting public policy Return on investment
- 15. News Media Strategy Press releases Talking points Electronic media REALTOR ® spokespersons Distribution strategies Market research resource Anecdotal stories v. hard data
- 16. From Foe to Friend By KARA McGUIRE Star Tribune February 7, 2010 The [MAAR] Realtors group, known for its ability to take in-demand housing data and turn it into digestible reports for housing pros and consumers alike…
- 17. Others Telling Our Story
- 18. Weekly e-newsletter Website Office visits Advertorial CE classes Print publications Targeted emails to brokers Best of all: Raving fans Unfettered access. Distribution Strategy
- 19. Overheard “ Visibility is more important than ability. Secret agents don’t do a lot of business.”
- 20. Sortable Statewide Stats Advancing the Concept
- 21. “ The Thing” Advancing the Concept
- 22. Just one of many solutions in the works RIGHT NOW View not just metros but neighborhoods in 2 clicks or less Be elegant and intuitive in your ideas: VISUALS MATTER Comparison shopping, user control, brand capability One-touch sharing through email, blogs, fan pages, tweets Create Your Own “The Thing”
- 23. Get Data Make Pretty Send The Magic Formula
- 24. YOU REALLY CAN. But if you don’t want to, there are many people ready to help you. You Can Do This HINT, HINT:
- 25. Thank You for Your Time! www.10kresearch.com G. Sax ( @ gsax) Director of Communications 10K Research and Marketing