Mong ms report
- 1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN BACHELOR OF QUANTITY SURVEYING (HONS) MANAGEMENT SCIENCE (MGT60203) GROUP ASSIGNMENT LECTURER: MS. TAY SHIR MEN DATE OF SUBMISSION: 06/07/2017, THRUSDAY GROUP MEMBER NAME STUDENT ID NO. CHAN YI FUNG 0323057 GOH SONG KIT 0322013 LIM HONG WEI 0322741 LOO SIAH MONG 0321995 WONG JIA JING 0327221 YEE JYH LIN 0322408
- 2. Table of Content NO. CONTENT PAGE NO. 1 Task 1 1.0 Company Background 1.1 Vision and Mission Statement 1.2 Company Goals 1.3 Organizational Chart 1.4 Job Scope 1.5 SWOT Analysis 1.6 Strategic Management 1.7 Organizational Culture 3-11 2 Task 2 2.1 Selection Criteria 2.2 Interview Activities 12-20 3 Task 3 3.1 Information Technology 3.2 Information Management System 3.3 How our company utilises information technology and information management skills to create competitive advantages 3.4 Competitive advantage of our company other than IT and how is it sustainable in this industry 21-25 4 Reference 26 of2 26
- 3. Task 1 1.0 Company’s Background Kuàng Sdn Bhd is founded by six qualified quantity surveyors, engineers and architects who are graduated from Taylor’s University, and the founders are Chan Yi Fung, Goh Song Kit, Lim Hong Wei, Loo Siah Mong, Wong Jia Jing and Yee Jyh Lin. Kuàng is a PinYin go a Chinese character, 框, which means frame in English. With limited amount of capital, our founders decided to start up a company that mainly supply material for building of frame structure of a building which include concrete, formwork and rebar. Therefore, the name Kuàng is chosen. Besides, Kuàng Sdn Bhd also provide calculation service whereby accurate quantities of material needed by the client are provided based on drawings given. of3 26 Kuàng Sdn Bhd
- 4. 1,1 Vision and Mission Statement Vision Be the paradigm of the field ; Be the entrust of the client Mission Statement - Provide the best quality of material to the client - Diversify our material variation - Ensure the efficiently of delivery - Provide precise and accurate quantities for the client - Establish charity home to serve the society of4 26
- 5. 1.2 Company’s Goals Long - term Goal Globally recognised as the best choice in the field and to reach the pinnacle of stakeholder economy. Mid - term Goal Adapt to changing situation in the construction industry and innovate for performance of building’s sustainability. Short - term Goal Improve efficiency of service to satisfy client’s needs and requirement of5 26
- 6. 1.3 Organizational Chart The organizational chart that emphasized in our company is a hierarchical type of functional organizational chart where the employees only focus on a particular job based on their specialization, as our company does not just provide material to the customers but as well as emphasize on the persistence of the quality we calculate and supply. We believe that an employee who only focus on a particular job can leads to the highest degree of performance and doing their best according to the particular function that they perform. Besides, as our company is still new in the construction-based firm, the reason why we chose the most commonly used organizational form as this type of organizational chart is because it is very clear, straight forward and possesses top-down communication so that employees do not have to report to multiple bosses. The head of each department will ensure and responsible for the performance of their section and this able to helps our company to control the quality and uniformly of the performance. of6 26 Board of Director Chairman Chief Executive Officer General Management Finance Department Purchasing Department Marketing Department Quality Assurance Administration & Human Resources Information Technology Logistic Accountant Public Relation Advertising & Promoting Quality Engineer Customer Service Technician Software Engineer Driver Warehouse Assistant
- 7. As our company consist of seven different department and it is control under general manager. Each department of the company is to make sure their part of work is done effectively and works are done on time so that there would not be any problem caused to other department as well as to the customers. 1.4 Job Scope of each department 1. Board of Director ( Chairman, CEO ) • Chairman are responsible to hire the CEO or general manager of the business and assess the overall direction and strategy of the business • CEO or general manager is responsible for hiring all of the other employees and overseeing the day-to-day operation of the business. • Acts as the top manager of the organization that makes decisions. It requires more cognitive and conceptual skills. 2. Finance Department • Includes planning, organizing, auditing, accounting for and controlling its company's finances • Responsible for management of the organization’s cashflow and ensuring there are enough funds available to meet the day-to-day payments • Assist with the preparation of the offering documents and accounting for all assets and capital project expenditures • Work with managers to prepare the organization’s budgets and forecasts, and to report back on the progress against these throughout the year. 3. Purchasing Department - In charge of buying raw materials, spare parts, services etc. as required by the company - Handle paperwork involved with purchasing and delivery of supplies and materials - Oversees all of the vendors that supply for the company with the items it needs to operate properly - Working closely with the finance department to ensure that there is sufficient capital to buy the items purchased and that cash is flowing smoothly and all payments are made on time of7 26
- 8. 4. Marketing • Promotes business and drives sales of its products and services of the company • Developing products that satisfy needs, including products that enhance society’s quality of life • Creating a competitive environment that helps lower product prices • Developing product distribution systems that offer access to products to a large number of customers and many geographic regions • Building demand for products that require organizations to expand their labor force 5. Quality Assurance • Assure the reliability and consistency of production by checking processes and final output • Appraise customers’ requirements and make sure they are satisfied • Report all malfunctions to production executives to ensure immediate action • Facilitate proactive solutions by collecting and analyzing quality data 6. Administration & Human Resources • Resolve any arising problems or complaints • Provides job candidates by screening, interviewing, and testing applicants, notifying existing staff of internal opportunities; maintaining personnel records, obtaining temporary staff from agencies. • Pays employees by calculating pay, distributing checks, maintaining records 7. Information Technology • Setting up workstations with computers and necessary peripheral devices • Checking computer hardware (HDD, mouses, keyboards etc.) to ensure functionality • Installing and configuring appropriate software and functions according to specifications • Develop and maintain local networks in ways that optimize performance • Ensure security and privacy of networks and computer systems • Provide orientation and guidance to users on how to operate new software and computer equipment • Organize and schedule upgrades and maintenance without deterring others from completing their work 8. Logistic • Strategically planning and managing logistics, warehouse, transportation and customer services • Directing, optimizing and coordinating full order cycle • Liaising and negotiating with suppliers, manufacturers, retailers and consumers • Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency • Supervise, coach and train warehouse workforce of8 26
- 9. 1.5 SWOT Analysis 1.6 Strategic Management Strategic planning is the key to assuring that our organization is prepared for the challenges of tomorrow. It is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes and results, assess and adjust the organization's direction in response to a changing environment. With this, objective such as understanding the benefits of strategic planning; understanding the products of strategic planning; and learning the keys to successful planning and implementation shall be achieved. Without strategic planning, an organisation will tend to use up their energy coping with immediate problems with little energy left to anticipate and prepare for the next challenges. Therefore, strategic planning involves step by step process with definite objectives and end products that can be implemented and evaluated. It is a process by which we look into the future, paint a picture of that future based on current trends, and influence the forces that will affect us As for Kuàng Sdn Bhd our strategic planning include working in transparent way, focus on participation of every employees in the company and also set a benchmark to monitor and evaluate the company’s process in accordance with the strategic planning. of9 26 Strength - Well experience employee (10 years working experience) - Good access to distribution (well connected to developer and contractor) - Business mindset (willing to take risk) - Able to provide accurate quantities of material Weakness - Insufficient capital (high startup cost) - Insufficient number of employees - lack of experience in management skill - Insufficient reliable and trustworthy background of company Opportunities - Competitive advantage : profession in quantity calculation - possibility to additional integration Threats - Existence of other well experienced company - Reduce chances of alliance with bank & insurance company - Decline in Malaysia economy S W O T
- 10. Working in transparent manner Our company pay attention and emphasis on the way work is done and display. Therefore, work in an open and transparent way where information is documented from start to finish is significant. We believe that if work are not done in a transparent and open manner, insecurity within employee will tent to build up hence reduces integrity and trust which will then affect employee’s working performance. As consequences, it would be impossible to achieve our company’s goals. By practicing this manner, we held a two weeks once meeting to report on the company’s work performance, where employees will then be clear and understand about what is going on, know our company’s direction and therefore develop trust among one another to work together as a team toward the companies vision. Representative Participation Representatives from all areas of the organization and adhere to the steps of the process in our company’s strategic planning. By participating, everyone should have input and ideally, everyone should feel a sense of ownership over the final plan. We strongly encourage participating of all the employees in our company. By saying so, we make sure to involve almost every department, by sending representative to offer opinion and idea in every decision our company made. Since we’re still a small company, we’re able to do so by often having spontaneous meetings and brainstorming session with almost all the department, as a result, build up the sense of ownership among every employee in every department by making them participate. As conclusion, such personal commitment will facilitate the implementation process. Set benchmark Another piece of this process is the creation of benchmark that will allow our company to determine how well it is performing against goals and objectives as it implements the strategic plan. In our company, we practice a one week once progress meeting session where head of department are require to report on work that their department had done. By doing so, evaluation are given and determine whether that particular work or task is necessary and whether or not is it benefiting the company. If implementation of the particular task is not befitting the company, it may be call to a stop or innovate to make necessary adjustment and improvement in order for things to work out. In addition, this planning process should determine which executives are accountable for ensuring that benchmarking activities take place at planned times and also for ensuring that certain and specific objectives are met. of10 26
- 11. 1.7 Organizational Culture Having great company culture is no longer just an option. Today’s workers consider it as much as they consider salary and benefits. A key part of company culture is how employees are treated and what level of ownership and trust they are given. The larger a company becomes, the more that culture has to reinvent itself to accommodate more employees and the need for management. A good company culture should makes all employees feel safe and welcome, never excluded or uncomfortable. Kuàng Sdn Bhd also believe that if we start with the right values and then hire people who reflect those values, the rest of the things fall more easily into place. We believe that when our employees are completely immersed in the same interests as the company, the culture propels itself forward almost on its own. Our company practices friendly coworkers and a team-oriented environment in which each person is motivated by the company’s goals have inspired that praise. In context with this, communication is significant. Since we’re a small company, communication among top management and lower management typically happen through face-to-face talk rather than emails or memo due to the high collaboration of everyone in the company. We don’t practice a strict and firm hierarchy system among employer and employees, and therefore we highly encourage every employees to share their ideas in order for our company to innovate and improve. Besides, being passionate is also one of our company’s key culture. To further elaborate this, when an employee is passionate on what they do, their work and words tend to spill straight from their soul while their face “lights up”, they want to share details about the impact of their work and they want you to know why the cause is near and dear to their heart. Finding passion in putting others first, our employees are people who is passionate about putting others first. This value plays a significant role in our company because it has allowed us to weed out people who would potentially put themselves before our clients or may not work in harmony with the rest of our team, despite otherwise being highly qualified. Lastly, award and encouragement. Our company practices a monthly performance appraisals for every employees. Employers are require to praise on things that are done very well by each employees as well as comment on things that is needed to be improved. This does not only help the employees to develop their personal performance towards the company, but it also helps strengthening the career planning pathway. We strongly believe that by practicing this performance appraisal, it’ll enable our company to achieve better management performance among the employees hence driving our company toward accomplishing our company's vision. of11 26
- 12. Task 2 2.1 Selection Criteria Selection criteria as to train 3 management trainees as part of the company development plan. 1. Commitment An employee must be responsible passionate and serious about this job and how much they want to stay in the organization. As a good employee engagement goes a step further, and involves the employee making discretionary efforts is very important towards attainment of organizational goals. 2. Precise In short, it marked by exactness and accuracy of expression or detail. By being precise and accurate on calculation of quantities or BQ, it is essential as we would satisfy our customers and have faith on our quality. 3. Teamwork An organization could not work without good relationship among team members. Our company encourages employee to work towards the company’s goals in a small team. They are allowed to give ideas in order to contribute on projects and execute it that would lead to high productivity and more flexibility among employees. 4. Communication Being a good listener is one of the best ways to be a good communication in a company. A good employee does not just speak but also learn to communicate while listens to others employee’s opinion and replacing with a level of comfort that encourages communication & desire to work happily alongside their colleagues. 5. Persistence and Determination An employee that having persistence and determination towards their job would lead to firm or obstinate continuance in a course of action in spite of difficulty or opposition. 6. Patient In a company, one must learn to accept or tolerate delays, problems, or suffering without becoming annoyed or anxious. Furthermore, being patient also able to allow an individual to be more calm and precise on their work. 7. Responsibility An employee that has responsibility towards their work would bring good image not only for the customers but also to their employers. In this scenario, it also leads to a customer to have more faith and confidence and less doubt to our company. of12 26
- 13. 8. Integrity Being honest and having strong moral principles, trustworthy and reliable to others colleagues can lead to a good reputation. With a good reputation, it means that a good recognition as well as image from others colleagues that could bring benefits in future. 9. Experienced in computing/computer engineering As our company emphasize on quality and precise on our quantity, technology has played a large role in business and in everyone’s daily life and it is the best element to create competitive advantage in the industry yet in this era. As for this case, we need IT professionals to develop or create software, websites, programmes, applications and others to provide convenience for our customers. of13 26
- 14. 2.2 Interview Activities 2.2.1 DISC Personality Test DISC Personality Test Is to determine the DISC type and personality profile quickly. DISC profile is a non-judgemental tool that is used to discuss people's behavioral differences. If interviewees participate in a DISC program, they will be asked to complete a series of questions that produce a detailed report about every interviewee’s personality and behavior. Hence, this can be seen as a useful tool that can evaluate the interviewees easily so that the company do not have to spend too much of time on recruiting employees. Dominance Person places emphasis on accomplishing results, the bottom line, confidence A person with a D style • is motivated by winning, competition and success. • prioritizes accepting challenge, taking action and achieving immediate results. • is described as direct, demanding, forceful, strong willed, driven, and determined, fast-paced, and self- confident. • may be limited by lack of concern for others, impatience and open skepticism. • may fear being seen as vulnerable or being taken advantage of. • values competency, action, concrete results, personal freedom, challenges. of14 26
- 15. Influence Person places emphasis on influencing or persuading others, openness, relationships A person with an I style • may be limited by being impulsive and disorganized and having lack of follow-through • is described as convincing, magnetic, enthusiastic, warm, trusting and optimistic • prioritizes taking action, collaboration, and expressing enthusiasm • is motivated by social recognition, group activities, and relationships • may fear loss of influence, disapproval and being ignored • values coaching and counseling, freedom of expression and democratic relationships Steadiness Person places emphasis on cooperation, sincerity, dependability A person with an S style • is motivated by cooperation, opportunities to help and sincere appreciation • prioritizes giving support, collaboration and maintaining stability • is described as calm, patient, predictable, deliberate, stable and consistent. • may be limited by being indecisive, overly accommodating and tendency to avoid change • may fear change, loss of stability and offending others. • values loyalty, helping others and security of15 26
- 16. Conscientiousness Person places emphasis on quality and accuracy, expertise, competency A person with a C style • is motivated by opportunities to gain knowledge, showing their expertise, and quality work. • prioritizes ensuring accuracy, maintaining stability, and challenging assumptions. • is described as careful, cautious, systematic, diplomatic, accurate and tactful. • may be limited by being overcritical, overanalyzing and isolating themselves. • may fear criticism and being wrong. • values quality and accuracy Advantages and Disadvantages of DISC Personality Test used for interview There are pros and cons to every aspect, so as well as DISC personality test. First would be the advanatge. By using DISC personality test as one of the tools interview assessment, it enhance efficiency of the interview section. This is because in this personality test, there are readily prepared question which are in fixed format to test the applicant’s personality and therefore provide a brief assessment of the interviewer. This brief assessment hence enable interviewer to have a brief first impression of the applicants which will then indirectly affect how interviewer assess applicants in next few interview activities. The disadvantages interview through DISC test is there is a high probability that applicants might not answer the question honesty. The desire of applicants to get hire increase chances of them being in honest in accessing this personality test and therefore affect the end result. Therefore, there is a need of other interview activity to enable interviewer to further assess and evaluate applicant in order to hire the company's desire type of employee. of16 26
- 17. 2.2.2 Face to face interviews Compared to virtual interviews, a proper face to face interview is the best way to collect data from the applicant since a set of questions of tasks must be performed by the applicant. From how the applicant dress and answered, we as the interviewer can determine who qualified as the company recruits through their answers and information. Some of the questions that are great to determine the applicant’s attitude about the position is by, 1. Why do you choose to work in this company? Question like this may seem too common to ask during a face to face interview but it is important to us, as we the interviewer can know the applicant’s intention. Some applicants might expects opportunity to promote as it give them a brand new leaf to prove what they are capable of while some fresh graduates prefer to learn from the experts while getting exposure to the industry. 2. What kind of goals you have in mind if you were to have this position? A career development type question like so is best in identifying whether the applicant is clear on what he/ she is capable in doing for the company. A well prepared applicant will answer in a timeline format where he/she explains on what he/she wants to do in a particular timeline. For example, “ I wish to lead one of the department in the company where I can share my experience and understand more about my subordinates.” By answering so, it creates a good impression to the interviewer where the applicant proved to be confident. Besides asking a career type development question or get to know them better question, it is good to implement some real life scenario questions, where we gave them a potential real life scenario question and evaluate them based on how they solve and answer it. For example, a. Since our company is a supplier based company, we might face risk in terms of gaining trust from the industry’s client as we are still new. If 2 years down the road, and we have yet to make any progress, you as a subordinate of the marketing department, how would you evaluate this situation? (assuming the position hiring is under marketing department) This question can be come as a surprise to the applicant as some of them may not be well prepared for this kind of question, but this is also a great way to filter out applicants that are not willing to face challenges as situation like so or even worse may arise. The best way to answer this is to answer based on the applicant’s experience have. If the applicant is no expert in this kind of situation, the applicant can answer, “ I will refer back to my manager or head as I am not expert in situation like so, but I understand that my opinion does matters too. But if a well solution is planned out, I am prepared to serve for the company as I am willing to face all challenges faced.” When we the interviewer receive response like so, it at least proved how loyal the applicant can be, but even so, their loyalty can change accordance to time. of17 26
- 18. 2.2.3 Bootcamp Interview A bootcamp interview is good in terms of further understanding the applicant as a boot camp can be either 2 days 1 nights or 3 days 2 nights, where the whole purpose is to test and identify how applicants handle situation or tasks, or even how well they work together as a team since majority of the time, we as the developer company rely on teamwork more than individual skills. Not only that, boot camp can also filter out potential applicant by eliminating others applicants which may not be ready to handle the position based on how they performed. For example, Group assessment activities. • This test how well applicants can work together as a team as well as identifying some of the potential leader while going through the group assessment activities. How the group assessment work, • Assuming the total number of applicants are 15. • Applicants are divided into groups of 5 where distribution of task or roles can be done easily. • Then a certain task is given to every team where they will be competing with each other. The reason to make them compete with each other is to make sure the applicants are willing to show their determination and what they are capable of. Task, “ In group of 5, members are required to come out a product based on the tools and accessories given, newspaper, duct tape, color papers, color markers and a scissors. After coming out with the product, members are required to pitch the product and sell to the client, which is the interviewer. Teams that are able to gain the most profit wins. • The reason for coming up with this task is to test on how well applicants can generate ideas in a short amount of time as well as determine how they can sell the product made based on how they convey their message. • While the task is executed, we as the interviewer will start assessing based on these values. of18 26
- 19. 1. Proactivity • Proactive applicants can be easily identified as there are usually the one that is willing to give opinion and ideas on how the task should be done. These are the applicants that the interviewer should look out for. Also, applicants that are quiet and not willing in participate in group discussion in coming out ideas for making the product, we the interviewer must try to get them to leave their comfort zone to contribute to the team as they may have their potential in achieving something. 2. Motivation • Applicant that possessed high motivation values should be considered in the yes list as failure is inevitable in a new company, especially a developer company where we can face trouble in gaining trust from the industry. By having applicants like so can at least make the situation faced less tensed and stressful. C. Inquisitiveness • This value is important as applicant should be eager and explore new things as we as a new company still have a lot more to learn in the industry despite the fact that we consists of experienced workers. • There are more values that can be look out for, but generally, these 3 are the values that an applicant company should hire. • After the tasks is finished, results are given and each team members are vital to have a constructive feedback session about the task as well as the team members that they are with. • By looking how each team reacts on their results, it can determine how teams overcome failure and celebrate success. of19 26
- 20. Besides having indoor group assessment activities like so, outdoor activities can be one of the activities as some applicants prefer outdoor environment than indoor. Some of the activities that can be test is, rock climbing. Rock climbing It may seem to be unrelated to what we do in the company, but by assessing applicants through rock climbing, it can test their observation and analysation skills as each rock is placed in a random placement, where the climber have to identify which rock is most suitable for them to step on as each steps that made can affect the journey from the bottom to the peak. This can reflect back to how applicant face challenges and obstacles in the future which can come in random direction, where a suitable solution must be done to minimize as much losses as possible in order to achieve a greater result. Not only that, by assessing applicants through rock climbing, it can determine their individual attitudes and determination towards the challenge faced, which is to climb to the peak. A determined applicant will try and give its best to climb to the peak to prove that he/she is determine to do something when a task is given. But so, by using this method to assess applicants may not be too effective as the activities done rely on physical movement and muscle endurance, as some applicant may not be physically fit to do such activities. Therefore an evaluation of both activities in terms of group assessment as well as individual assessment must be done to collect as much data and informations about the applicant before deciding who is best to take the position. of20 26
- 21. Task 3 3.1 Information Technology Since the business environment is constantly changing and evolving, more resources, abilities and skills are needed to be able to compete globally. Therefore, information technology has become the core feature for many business to be success in the globe. Information technology is a broad class of tool based on techniques for collecting, sensing, processing, storing, exchanging and communicating data. It plays a critical role in supporting the business by creating competitive advantage and improving competitive position of organization in the market while reducing competitive disadvantage. This technology is able to provide operational excellence, initiatives in key business branches, quick decision making and organizational transformation. 3.2 Information Management System Information is the most valuable commodity in today’s business world. Information such as products, markets, competitors, and environmental changes is required for a company to obtain important management decisions. If a company knows something important before its competitors, or if it can make the correct interpretation of information before its competitors, then it can act first, gaining strategic advantage through first-mover advantage. Therefore, management of information plays an important role for a company as it enable them to be more competitive. Information Management is a flow of procedures for data processing based on the computer, and integrated with other procedures in order to provide information in a timely and effective manner to support decision making and other management functions. The use of information management is processing, memorizing and transmitting appropriate information in place. In order to step up with our company’s competitive advantages, we have utilised some of the important information management. Information system can be define as the process of transforming inputs into outputs. Inputs are raw data entering the system information such as information from survey field and outputs are the useful data created for decision makers. Information processes are computer based and non-computer based activities such as organising, analysing, storing and retrieving, processing, transiting and receiving which uses participants, data/information and information technology to help satisfy the purpose of the information system. On a summary, an information system is built from the inputs, processes and outputs. of21 26
- 22. 3.3 How our company utilises information technology and information management skills to create competitive advantages Low Cost Leadership If all expenses are being targeted, the costs of communications usually are the ones dramatically reduced with information systems. Communication is needed to occur information, which is the most valuable commodity in today’s business world. The reduction of its implied cost allows information to be more and more accessible. Therefore, our company use information technology such as online business to consumer & business to business models and e-procurement systems which sharply reduce these costs. Managing the workforce With information systems, our company able to manage our workforce effectively and efficiency. We can easily track the employees’ numbers, tasks and projects which save us a lot of time for other stuff. Besides, our employees will have a better visibility of our company strategy which helps creating a culture of enterprise. Strengthen customer and supplier intimacy Our company use information systems to enhance relations with our suppliers and customers via applications, such as developing virtual organizations and inter-organizational information systems. We uses information systems to facilitate direct access from suppliers to production schedules, and even permits suppliers to decide how and when to ship suppliers to our company. This allows suppliers more lead time in producing goods. Besides, strong relation with customers and suppliers increase switching costs and loyalty to our company. Focus on market niche Our company use information systems to enable a specific market focus and serve this narrow target market better than competitors. Information systems support this strategy by provide competitive intelligence by collecting and analysing information about products, markets, competitors, and environmental changes. If a company knows something important before its competitors, or if it can make the correct interpretation of information before its competitors, then it can act first, gaining strategic advantage through first-mover advantage. of22 26
- 23. Information Technology used in our company Building Information Modeling (BIM) Building Information Modeling is one of the information technology and information management that our company had chosen. BIM is a 3D model-based process that gives architecture, engineering, and construction professionals the insight and tools to more efficiently plan, design, construct, and manage buildings and infrastructure. BIM gathers input from team members to model the components and tools that will be used during the construction process to create a unique perspective of the building process. The reason why our company choose to use BIM because it is a very powerful tool that when used properly will save money, time and simplify the construction process. By using BIM, everyone is able to access the information and hence improve decision making and performance. In this way, the risk of mistakes is reduced, and abortive costs is minimized. Cloud Computing Instead of having to buy software for every employee, a company can enable the employees to work in a web based service where they can implement the software via a virtual machine that was installed in a distant server along with the particular software application. The computers are all connected to a network upon which this service can be provided. This idea is known as cloud computing. Cloud computing is the delivery of computing services that basically shared resources, software and information. It consists of servers, storage, databases, networking, software, analytics and more. Cloud computing is everywhere. Starting from email server (like Hotmail, Gmail, Yahoo) to Dropbox, cloud computing is used not only for processing data but also storing it. Cloud computing is another one of the information technology and information management used in our company. We chose cloud computing because it has the ability to provide freedom and easy access to information for employees anytime, from any location such as job sites and customer locations across the world. This ability may allow our employees to be more flexible in their work practices and hence increase the productivity of our company. of23 26
- 24. Information Management used in our company Customer Relationship Management (CRM) Customer relationship management is a set of processes and supporting software designed to manage interactions with customers including sales, marketing and customer service. Our company use CRM which enables our customer to interact with us to give feedback and this will help us to improve our services globally. It is a strategy used to learn more about customers' needs and behaviours in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success. Supply Chain Management (SCM) Supply chain management is the process begins from the conceptual stage of a product or service and continues until market distribution. The Supply Chain consists of suppliers, customers, and other businesses which all work together to build relationships and meet customer demands. Our company implements a SCM system to create a faster, more efficient, and lower costing relationship between business partners. SCM give our company the ability to purchase the required quality raw materials and services at right time and price enables us to provide customers standard end product at competitive price thus satisfying customers. We also use SRM system to adjust changing demands of customers. of24 26
- 25. 3.4 Competitive advantage of our company other than IT and how is it sustainable in this industry Lowest price In this construction field, cost of a construction is usually a big amount. Lower prices is one of the competitive advantages in our company. The reason why we can sell our product at the lowest price in market because we ordered large amount of rare material, therefore we do get discount. Where we order our material from is also one of the reason why we can sell our product for lower price. We order our material from direct from China, lower labour costs in China allowed a reduction is variable costs, which made our unit prices cheaper. This applies well to goods where labour costs make up a high percentage of the cost of good. The other reason will be mass production, there is so much market left for commodity out there Chinese manufacturers have no problem lumping many orders of the same thing together to gain incredible level of economy of scale. Those reasons are why they are able to sell on a cheaper price. The mind-set of the high level management of the company is the key for the company to sustain in the field, our mind set is to have a long term relationship with the customer. We sell at a lower price in order to retain our customer and able to maintain the business in the long run. The price we listed for our product is based on the grade of the item. Convenient and time saving In this construction field, when a project is confirmed, there is plenty of procurement have to be made and one of the important procurement is procuring material for the project. Our company service can save up the time for client while procuring framing structure material due to our company provide all framing structure material such as concrete, rebar, formwork. The reason why our company able to sustain in the field is because client don't need survey place to place and call over places to quote for the price and order material separately. Client can order everything direct from our company. Our company provide delivering service and delivering time are very punctual, it can save up client’s time and start the project as soon as possible to prevent any delay of the construction process. This convenient will retain the good relationship between us and clients. of25 26
- 26. 4.0 Reference 1. https://www.ukessays.com/essays/information-technology/achieving-competitive- advantage-through-is-information-technology-essay.php 2. http://isoftwareproducts.com/reduce_cost_raise_productivity.pdf 3. https://www.uniassignment.com/essay-samples/information-technology/a-competitive- advantage-in-global-business-information-technology-essay.php 4. file:///C:/Users/User/Downloads/9789491216886-c2.pdf 5. https://ipt-prelim-pbcf.wikispaces.com/Information+Systems+in+Context 6. https://www.fpm.iastate.edu/worldclass/strategic_planning.asp 7. https://www.discprofile.com/what-is-disc/overview/ of26 26