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The document discusses different types of retail stores such as specialty stores, convenience stores, department stores, supermarkets, and hypermarkets. It provides details on their key characteristics, including the products and services offered. Store design and layout are also covered, outlining elements like the interior and exterior, signage, entrances, and arranging merchandise on the selling floor using fixtures.
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- 2. • buying products from wholesalers • providing necessary product information to customers • displaying the products What is Retailing? • pricing the products • keeping the store in good condition • employing sales assistants • providing after sales service
- 3. Direct Mail Retailing Methods Telephone Retail Store Internet Vending machines
- 4. Convenience Store Supermarket TTyyppeess ooff RReettaaiill SSttoorreess Specialty Store Department Store Hypermarket
- 5. Specialty Store Specialty stores sell a specific range of products and related items such as clothing, accessories, shoes and bags, books and stationery, and medicine and toiletries.
- 6. Specialty Store • Cater to a specific market • Have a distinct image • Offer a wide selection of specific range of products • Offer personalised service • Offer expert product knowledge
- 7. Convenience Store Convenience stores are small stores that sell a limited variety of fast-moving basic food and non-food products.
- 8. Convenience Store These products include: • food such as drinks, bread, instant noodles, biscuits and snacks; • printed materials such as newspapers and magazines and • healthcare and beauty items such as soap, shampoo, medicine and plasters
- 9. CCoonnvveenniieennccee SSttoorree Some other characteristics are: • Sell products that are purchased daily or frequently used by customers • Sell products that are usually inexpensive • Located in neighborhood areas, along busy roads or petrol stations • Usually open for long hours for seven days a week
- 10. DDeeppaarrttmmeenntt SSttoorree Department stores are large retail stores with many different departments selling a wide variety of products. Department stores provide shoppers with a ‘one-stop’ shopping experience. This means that customers can probably buy most of the things they need within the same department store.
- 11. DDeeppaarrttmmeenntt SSttoorree Some other characteristics are: • Located in major shopping centres • Have more than one floor • Provide a wide range of customer services such as delivery, alteration of clothing and gift wrapping • Provide special staff expertise in various product departments
- 12. SSuuppeerrmmaarrkkeett Supermarkets are large stores that sell groceries, fresh produce, dairy products and household items. Supermarkets are bigger in size in comparison to convenience store and sell their products at cheaper prices.
- 13. SSuuppeerrmmaarrkkeett Some other characteristics are: • Sell mainly food products • Offer competitive prices • Encourage self-service
- 14. HHyyppeerrmmaarrkkeett Hypermarkets are markets that combine the features of a supermarket, a department store and specialty store. They carry an enormous range of products under one roof. These products include a full range of groceries, household products and apparel.
- 15. … is the overall impression that customers have of the store.
- 16. Presentation of Merchandise Store Layout Store Design Fixtures Lighting Product Selection Customer Service Product Price
- 17. …… iiss tthhee aappppeeaarraannccee ooff tthhee ssttoorree.. IItt iiss tthhee mmoosstt iimmppoorrttaanntt eelleemmeenntt ttoo ccoonnssiiddeerr wwhheenn mmaakkiinngg aa ssttoorree llooookk aattttrraaccttiivvee..
- 18. SSttoorree DDeessiiggnn EExxtteerriioorr ooff tthhee SSttoorree IInntteerriioorr ooff tthhee SSttoorree
- 19. EExxtteerriioorr ooff tthhee SSttoorree Store Signage Entrance Display Window
- 20. DDiissppllaayy WWiinnddooww … is the visible area located beside the store entrance. It is used to showcase the merchandise the store is selling.
- 21. SSttoorree SSiiggnnaaggee … shows the store name and/or logo. A store name should be easy to read and remember. It should also reflect the store image.
- 22. SSttoorree EEnnttrraannccee … must make the customer feel welcome. Most stores have wide, open and inviting store entrances. This allows the attractive interior to be seen.
- 23. IInntteerriioorr ooff tthhee SSttoorree … consists of the ceiling, flooring and walls. The general design must be in harmony with the exterior to present the right image.
- 24. IInntteerriioorr ooff tthhee SSttoorree It affects the customers’ buying mood and influences his/her decision to buy the products.
- 25. IInntteerriioorr ooff tthhee SSttoorree … white flooring gives the … wooden flooring improves impression of cleanliness the quality image of the store
- 26. A store layout is needed to show the arrangement and location of things within the store such as fixtures, products, cashier counters and fitting rooms.
- 27. SSttoorree LLaayyoouutt The retailer must consider: • how to allocate more space to products that are profitable and sell well • how the products should be displayed • what types of fixtures to use • where the fixtures should be located • where the cashier counters should be located • where the fitting rooms and store rooms should be located
- 28. SSttoorree LLaayyoouutt The layout of the store will determine how a customer will walk within a store. It is important that the store be designed to allow enough space for the customers to browse and view the products.
- 29. GGrriidd PPaatttteerrnn LLaayyoouutt The most common type of floor layout is the grid pattern layout. It is a straightforward arrangement of fixtures that makes use of good space. It also makes it easy for customers to walk about, encourages self-service and discourages shop lifting.
- 30. Products that are bought or sold in businesses
- 31. On the selling floor On the fixtures In the window
- 32. Steps 1. Decide on a theme for the window. You can base it on the merchandise or an event. 2. Select suitable merchandise and props according to the theme.
- 33. Steps 3. Arrange the merchandise and props to attract customers’ attention. 4. Make sure there is enough lighting on the merchandise and props so customers can see them clearly.
- 34. Steps 1. Divide all the merchandise into various categories. 2. Think about how the customers will shop for he various categories of merchandise. 3. Decide where to put the various categories of merchandise. 4. Use the cross-presentation idea to present your merchandise.
- 35. Cross presentation is the putting related products together to encourage customers to buy more.
- 36. Steps 1. Use merchandise fixtures such as racks, hang bars, shelves and tables. 2. Select a suitable fixture to match the merchandise.