Assignment 2
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The shop had a cluttered interior with disorganized merchandise and dirty floors, but friendly staff who gave preferential treatment to customers arriving in expensive cars. Signage was poor so it was difficult for customers to find items without assistance. A variety of customers from young families to older individuals visited the shop, browsing products and making purchases with little restriction.
Assignment 2
- 2. The shop I had visited
- 3. Entry • It was early in the morning.. • The Door was closed and there were only few customers in the shop. I didn’t feel anything different having a closed door for the shop. • The sign indicators and customer display boards were poorly demonstrated in the shop. Someone had to wander around or to seek the help of a sales assistant to find out a commodity.
- 4. • It was a clumsy store • The store did not pay • Much attention in choosing a proper color Scheme that attract customers.
- 5. Internal environment • The stored had used vitrified tiles that gave a clean look to the shop. However, the floor area where vegetables were kept looks so dirty that it requires maintenance. Since I was there in the morning the shop remain silent. There were sufficient lighting so the shop look very bright and it was cold inside. • The store was crowded with merchandise and goods were not properly arranged. The cash register was on the other end of the shop.
- 6. Personnel • The sales assistants and cashier were very friendly and pleasing. The sales assistants treatments to different customers, of course are different. Those who come in expensive cars always get special treatment. Most of the employees were young except the security personnel who look in his 50’s. Sales people wear uniform. Sales people, to some extent, match the store image.
- 7. Products • The first thing I look for were bananas. There were no central display table with featured products. The item that were labeled as for sale were Maggie. There were no free samples on demonstration
- 8. Products • The most expensive product was an Induction cooker and the least expensive was chocolates.
- 9. Customers • Customers come with their family. There were three to four such groups in the shop in the morning. • They were young couples - in their 30’s • They tend to walk in different directions like towards vegetable section – provisions - beverages etc. • Customers are permitted to inspect products – no restriction except that they are not permitted to uncover the rapper. • Almost all those who visit purchase some goods
- 10. Other Observations • Storing could be more scientific and systematic • More display boards could have been demonstrated • To promote customer loyalty, they offer special discounts to those who subscribe to reliance membership card (free card) • Sales personnel assistance is very less during busy hours.