Moriarty assignment 2
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The document provides recommendations for creating an appealing retail store environment to encourage shopping beyond just fulfilling needs. It suggests stores aim for warmth, space, calm, and appealing colors to make customers comfortable browsing well-lit and organized areas stocked with in-season items. Staff should greet customers at the entrance and offer assistance without overbearing security measures that could discourage shopping.
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Moriarty assignment 2
- 3. Disorganized Packed No Arrangement Don’t Buy Little Available Difficult Browsing
- 4. • Shopping is largely a function of desire over need • The majority of shops are selling an idea or a lifestyle • To lure customers to consider purchases that are not of need; a store should consider • Appropriate and attractive lighting and space to move about a store • Entice target customers at entrance with in season items known to sell well • Sufficient inventory to browse-crowded racks and shelves discourage shoppers • Organize by some method-either function or color • Maintain organization throughout the day • Security is important-don’t let it overshadow products (example- Neiman Marcus entrance were coats chained to racks) • Place staff near the front of the store, make eye contact with customers and ask if they need assistance