Creativity assignment 2
- 1. A CRASH COURSE ON CREATIVITY Are you Paying Attention? Assignment To: Prof. Tina Seeling, Stanford University By: Abdullah Sukkar
- 2. Are You Paying Attention? 1) JARIR BOOKSTORE
- 3. Jarir Bookstore • There is no security. However, there are big signs that the store is under video monitoring • They should group things that related to each other, e.g. A4 paper, printers and ink cartages are far away from each other • It is going to be nice to add some light music • They have many expert salesmen • No smile . . . • I can stay longer in the store
- 4. Are You Paying Attention? 2) AL FARID
- 5. Al Farid • The store is full of merchandise, it is so crowd • The salesman has a good experience • They should expand the store • They should have more modern logo and color theme • Staff should wear a uniform to show professionalism • Design a creative catalog, to grab customers attention
- 6. Are You Paying Attention? 3) THE BODY SHOP
- 7. The Body Shop • They have a lot of personal care products • The smell is really nice and relax me and could make me stay longer • It is nice, products are categorized by flavor • The store is for families only . . . • Open door can let the customers in the mall to smell how good their product and hock them
- 8. Are You Paying Attention? 4) FEEL FREE
- 9. Feel Free • It needs redesign the store, lights and color theme • There is a smell (not good one) • Staff should wear uniform • Product should be more organized • Discount is a good strategy to motivate customers • They should put the logo in English as well to catch non-Arabic speaker customers
- 10. Are You Paying Attention? 5) SPORT TIME
- 11. Sport Time • The logo is smart and creative. However, it is not bright enough • They should have bigger female and kids section • Promotion will attract new customers • Lighting is very nice, and the atmosphere is great • Some creative sketches or posters is recommended
- 12. Are You Paying Attention? 6) 1 STORE
- 13. 1 Store • Great store, great atmosphere • They keep all valuable things in the middle and there are many professional salesmen • The ceiling should be a little bit higher • They have a creative layout • They have many products, their specialty is not clear