Observation lab
- 1. By nature I am a customer on a mission, I like stores that save me time Done by Mona
- 2. TOY STORE the lights are too dim ( uncomfortable) limited choices for a certain age group a lot of people in the store, however few are buying
- 3. clothing and house hold • There are no salespeople in sight. • The personnel response “ what we have is on display” • Sales items need to be arranged and labelled with a big sign.
- 4. House Hold items • The store it too dark. • The personnel are hard to find. • On sale items need to be grouped and displayed close to the entrance. • I spent 10 minutes to find the store, put signs ( balloons) in the front of the store.
- 5. Clothing • The store is very inviting however music was too loud. • The salespeople are helpful but they do not initiate or complete a sale. • On sale items are in front of the store, but there was no sign on the rack, only a red tag on each item!!!!
- 6. Discount store • The store is crowded , difficult to find an item. • Music is not motivating • Sections need to be labelled with gender and age. • More dressing rooms. • The employees do not sell the merchandise, they only arrange the items, this is a hidden opportunity.
- 7. Specialty perfume store, very expensive. The store is very elegant ( marble, crystal, mahogany)and has a very strong smell of the Arabian oils ( a disadvantage maybe) The store is intimidating ( bigger entrance would help).
- 8. ladies Italian clothing. 2 salespeople in the store, very welcoming, they introduce new items, then sale items. The Merchandise is displayed beautifully in the front. Limited selection of clothing.
- 9. Hidden opportunities Large stores, are not investing time or effort in sales personnel. Sale items are not placed as “ eye catcher”. No matter how many times you visit the store you are invisible… Personnel can not remember frequent customers..( nor care to)