Morphogens are signals that form concentration gradients to specify multiple cell types during development. Cells respond to different morphogen thresholds to activate distinct gene expression. Bicoid is a transcription factor that acts as a morphogen gradient in Drosophila, turning on different genes in different embryo regions based on its concentration. It forms a gradient from anterior to posterior, with high concentrations specifying head structures and lower concentrations specifying more posterior structures. This gradient establishes the basic body plan of the fruit fly embryo.