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VOL-11
|
ISSUE-06
|
2022
Dr. Magdy Hanna
CTO & Chief Architect,
Rommana Software
Preventing Defects Through Scenario-Based Testing
S O F T W A R E
Most
Advanced
Software
Testing
Solution
Providers
of 2022
VOL-11 | ISSUE-06 | 2022
Most Advanced Software Testing Solution Providers of 2022.pdf
Most Advanced Software Testing Solution Providers of 2022.pdf
Enhancing the
Fundamentals of
Productivity
Editor’s Desk
Abhishek Joshi
Abhishek Joshi
oday, technology is being developed at lightning
Tspeed, and it now plays a vital role in our everyday
life. New trends in software development quickly
get adopted and applied to create new and better technology
products. Needless to say, the success of any software
and/or tech products (web systems, wearable devices, app
etc.) would depend greatly on the quality and user
experience provided.
Many software companies assume that once the software is
developed, it will run smoothly, efficiently, and error-free.
Unfortunately, this is not the case. For a typical project,
there’s usually a mandatory phase of testing before the final
product gets released to the public.
Also, many businesses will often view testing and QA as
somewhat an unnecessary part of their software
development process and often pay little attention or skip
this stage to lower costs. This is a misunderstanding
because software testing, on the contrary, actually offers
many benefits to businesses as well as help to increase
profits.
By offering high-quality software that work how it’s
supposed to, users will be provided with a positive
experience of using the product, consequently retaining and
increasing customers’ engagement and loyalty. Sales
revenue and profitability will also increase as a result. In
addition, high-quality products will provide long-term
benefits by increasing customers’ awareness of the company
brand and good reputation.
Without software testing, the business might be put in a
situation of chaos due to faulty software, and struggle for
solutions of the temporary patch and hotfixes. As a result, it
will require developers to put in extra time and effort to
identify the root cause and apply for the fix, which is
inefficient and lowers productivity.
Incorporating testing from the beginning of the
development process allows companies to work in peace
and be more productive with their time. By adopting the
agile practice, where developers can produce and deliver
small chunks of a product in accordance with a specific
timeline, testing software can be performed as it is created,
instead of having to wait until the end.
Mapping the odyssey of the prominent software testing
solution providers that are driving transformations through
innovative offerings, Insights Success features enthralling
stories of Most Advanced Software Testing Solution
Providers of 2022 in the latest edition.
Flip through the pages and have a delightful read!
08
CXO
Leader’s Viewpoint
The Science of Change
Leadership
-By Shweta Handa-Gupta
Lending Exper se
20 36
Preventing Defects Through Scenario-Based Testing
S O F T W A R E
Leader’s Viewpoint
Rethinking Tradi onal
Traning: The Forge ul
Curve
Leader’s Viewpoint
Emerging Technologies
Driving
Profound Change
16 22
26 30
40
44 46
sales@insightssuccess.com
November, 2022
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Merry D'Souza
Managing Editor Executive Editor Assistant Editors
Visualizer
David King
Art & Design Director Associate Designer
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin,
Business Development Executives
Steve, Joe
Jacob Smile
Prachi Mokashi Dominique T.
SME-SMO Executive
Sagar Lahigade Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success.
Reprint rights remain solely with Insights Success.
Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess
We are also available on :
Abhishek Joshi
Revati Badkas
Jenny Fernandes Anish Miller
Sandeep Tikode
Brief
Company Name
Approyo provides full SAP service technology with extensive
capabilities in hosting and managed services, upgrades, and
migrations for our customers, running any SAP supported core
functionality.
Featured Person
Christopher Carter
CEO
Approyo
approyo.com
AsiaPay is a digital payment service provider, brings integrated
payment processing solutions in one account, supports banks,
merchants and other psp.
Joseph Chan
CEO
AsiaPay
asiapay.com
Configurable Management delivers process-based solutions
leveraging our state-of-the-art technology.
Steven Branch
Owner and Founder
Configurable
Management
efg-mgt.com
Formerly Critigen, Locana is a world-class geospatial company
with decades of experience combined with cutting-edge
solutions.
Jeffrey Haight
CEO
Critigen
critigen.com
Logic Point is a Digital Foundations company focused on
delivering software and solutions to drive successful
transformations.
Spencer Brown
CEO
LOGIC POINTl
ogic-point.com
Natuvion moves business-critical data and processes from one
technology platform to another.
Patric Dahse
CEO & Co-founder
Natuvion
natuvion.com
SaM Solutions is a leading provider of software development,
software outsourcing services, custom applications, IT
consulting and offshore programming.
Pavel Khovrenkov
CEO
SaM Solutions
sam-solutions.com
Software & Services Consulting SRL (SSC) is positioned as the
number one SAP Business
Katherine Colombino
CEO
Software & Services
Consulting SRL
sse.com.py
Wiit is s the leading Cloud and Cyber Security service provider
with a strong focus on managing business critical apps.
Alessandro Cozzi
CEO
Wiit S.p.A
Most
Advanced
Software
Testing
Solution
Providers
of 2022
Rommana Software offers a very innovative solution for
Application Lifecycle Management tools.
Dr. Magdy Hanna,
CTO & Chief Architect
Rommana Software
Rommana Software.com
S O F T W A R E
C
O
V
E
R
S
T
O
R
Y
Some of our customers
stated that the scenario process, as
supported by Rommana ALM, actually
helped them reduce the number of
defects found by the test team by more
than 70%.
Preventing Defects Through Scenario-Based Testing
Dr. Magdy Hanna
CTO & Chief Architect,
Rommana Software
Prevention is better than cure. This old maxim holds
much truth in it. So then, why still most software
testing focuses on bug detection than bug
prevention?
Dr. Magdy Hanna, CTO & Chief Architect at Rommana
Software, believes the quality of a software release is only
as good as the quality of the testing performed on the
software before it is released. Good tests expose the
software to real-life scenarios that can possibly happen
when the system is working in the field. But test
professionals in most companies and agencies treat test
design as an ad hoc activity – referring to the task as ‘test
case creation.’
“To help these organizations make their test process more
effective, we developed our ‘Scenario-Based Development
and Testing’ approach. The process, which is fully
implemented in Rommana ALM, guides test teams to create
positive and negative scenarios that will be used to create
their test cases. Most importantly, the process helps test
teams transform testing, normally a defect detection
activity, into a defect prevention activity,” says Dr. Hanna.
In this approach, scenarios are created before the
development teams start developing the system. These
scenarios guide the development process so that the system
can be built to handle most of the scenarios before it gets to
testing. Testing then becomes more of a confirmation
process to simply confirm that the system works as
expected.
Dr. Hanna shares, “Some of our customers stated that the
scenario process, as supported by Rommana ALM, actually
helped them reduce the number of defects found by the test
team by more than 70%. This defect prevention saves
companies thousands of dollars spent on testing the system,
finding defects, fixing those defects, and re-testing those
fixes.”
Our ‘Scenario-Based
Development and Testing’
approach transforms testing from a
defect detection activity into
a defect prevention activity.
Using this proactive testing methodology, Rommana
Software has positioned itself as a leading provider of
Application Lifecycle Management solutions with its fully
integrated Rommana ALM solution. The software was
architected to allow project teams to use agile
methodologies while maintaining disciplined software
engineering practices in project management, requirement
management, test management, change management, and
defect management.
Dr. Magdy Hanna shares valuable facts about Rommana
Software, highlighting his professional tenure in the
company.
Below are the excerpts of the interview:
With a Spark to Augment
Dr. Hanna reminisces– “As I was teaching my
methodologies and approaches to graduate students and
other software professionals, they always asked what
commercial tools that are out there can help them follow
these approaches. Unfortunately, my answer was always
none that I know of.”
Then Dr. Hanna started to develop a prototype of his own, a
tool that supported some of his methodologies and
approaches. He called the prototype ReqTestPro as it
included Requirement Management, Test Management, and
Project Management methodologies.
He gave a version of the prototype to class participants on a
CD to try the methodologies in their own projects at their
companies.
Receiving useful feedback over the years, Dr. Hanna
continued to improve the prototype. When he launched the
International Institute for Software Testing in 1999, he
continued to use the methodologies and tools in some of the
courses he taught for the institute.
“In 2009, I realized that the market was in need of a
commercial software tool to support these methodologies,
so I launched the development of Rommana ALM. The early
versions of the software were used by the United States
Army and a number of large government contractors such
as ITT, Raytheon, and Lockheed Martin. The software
continued to evolve based on feedback we received.”
By 2013, Rommana ALM was selected to be included in an
independent market review by a research firm called RQX
Global. The study compared 33 different commercial tools
that were available at the time. Rommana ALM received
the highest score of 7.1 and was awarded:
• The Best ALM Tool
• The Best Requirement Management Tool
• The Best Cloud Solution
The software provided the best ALM Cloud solution at a
time where users could use it in the cloud without having to
install anything on their systems. Additionally, Rommana
ALM was awarded the Gold Requirement Management
Tool award by RQX Global.
One very critical aspect of supporting software testing that
Dr. Hanna developed in Rommana ALM is the backward
and forward traceability of test designs and test cases to
other project entities. Most software testing tools in the
Most Advanced Software Testing Solution Providers of 2022
market allow project teams to maintain test cases without
tracing them to project entities such as requirements, user
stories, design components, and bug reports.
The reason is that most of these tools are standalone tools
that may support one or two of the software product
lifecycles. However, because it is a fully integrated
software, Rommana ALM users can trace test designs to
any project entity. This traceability is not only required as a
good software engineering practice, but it is also mandated
by the FDA and other quality standards for regulated
industries.
Enabling Perpetual Betterments
Dr. Hanna thinks that companies put too much emphasis on
testing as a defect detection process. As a result, project
teams spend too much of their time in the test-fix-retest
cycle, even though it is known that testing does not find all
the defects.
“We know that customers do not forgive when major parts
of the system do not work or at least do not work as
expected. That is why I always advise test teams to
transform their test process into a defect prevention
process,” he continues, “The most effective way to prevent
defects is through methods such as Scenario-Based
Development and Testing, Impact Analysis-Based
Regression Testing, and careful reviews of requirements.”
Another effective but rarely used method to prevent defects
is Root-Cause Analysis. When a customer experiences a
defect, the development immediately rushes to fix the
problem and sends the fix to the test team to re-test it.
However, rarely does a project team takes the time to
analyze the root cause of these defects. If they did, they
would be able to find where in the process those defects
were created. “Fixing the process will prevent those types
of defects from happening in the future,” comments Dr.
Hanna
Commencing an Odyssey of Excellence
Dr. Hanna spoke about various challenges that Rommana
Software has faced in wider audience adoption. The biggest
one is that decision-makers in most larger companies wish
to go only with ‘big name’ providers.
Project teams spend
too much of their time in the
test-fix-retest cycle, even though it is
known that testing does not
find all the defects.
with their offerings. The company just completed the
implementation of a Rommana ALM Jira App that runs
from within Jira. Using the Rommana ALM Jira app, Jira
users can benefit from Rommana ALM’s complimentary
features, such as Scenario-Based Exploratory Testing,
Scenario-Based Formal Testing, Requirement Management,
and Use Case Management.
Recently, the company also started integrating Rommana
ALM with Microsoft’s ADO (Azure for DevOps).
Integrating with ADO will allow ADO users to perform the
same Rommana ALM complimentary features.
Good Organizational Practices
Dr. Hanna, in the end, left us with some good practices that
organizations should follow for budding entrepreneurs that
aspire to venture into the software industry:
• Make sure you keep up with the ever-changing
technology.
• Hire only the best talents.
• Don’t cut corners.
• Don’t underestimate competition – make sure you
know what differentiates your product or service from
theirs.
• Build a quality product initially because testing will not
find all quality problems.
He shares, “We had the opportunity to show our product to
many technical managers in large companies who indicated
that our product was exactly what their projects needed, but
then the purchase was never approved by upper
management although the price was much less than what
other large provider charge. So, although we succeeded in
providing products and services to some defense
organizations and large government contractors,
competition with big name providers remains a challenge
for us.”
Another oversight, according to Dr. Hanna, has been
focusing on perfecting the product at the cost of allocating
more money to sales and marketing of the product.
“Responding to customer requests for product
enhancements is a priority for us, and we pride ourselves
on our fast response to those requests. Since my early years
in software, I have always adopted the ‘Customer Delight’
principle to create loyal customers. However, a superior
product would not sell itself without an effective sales and
marketing strategy.”
Exhibiting Sheer Excellence
“Although Rommana ALM is a complete, fully integrated
set of tools and methodologies that cover every aspect of a
software product lifecycle, we realize that project teams
using software tools from other vendors may wish to use
complimentary features of Rommana ALM from within
whatever tool they are currently using,” says Dr. Hanna.
That is why Rommana Software started partnering with
some large tool vendors by integrating Rommana ALM
To know more about Rommana Software, please visit
the website www.rommanasoftware.com
Most Advanced Software Testing Solution Providers of 2022.pdf
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Most Advanced Software Testing Solution Providers of 2022.pdf

  • 1. www.insightssuccess.com VOL-11 | ISSUE-06 | 2022 Dr. Magdy Hanna CTO & Chief Architect, Rommana Software Preventing Defects Through Scenario-Based Testing S O F T W A R E Most Advanced Software Testing Solution Providers of 2022 VOL-11 | ISSUE-06 | 2022
  • 4. Enhancing the Fundamentals of Productivity Editor’s Desk Abhishek Joshi Abhishek Joshi
  • 5. oday, technology is being developed at lightning Tspeed, and it now plays a vital role in our everyday life. New trends in software development quickly get adopted and applied to create new and better technology products. Needless to say, the success of any software and/or tech products (web systems, wearable devices, app etc.) would depend greatly on the quality and user experience provided. Many software companies assume that once the software is developed, it will run smoothly, efficiently, and error-free. Unfortunately, this is not the case. For a typical project, there’s usually a mandatory phase of testing before the final product gets released to the public. Also, many businesses will often view testing and QA as somewhat an unnecessary part of their software development process and often pay little attention or skip this stage to lower costs. This is a misunderstanding because software testing, on the contrary, actually offers many benefits to businesses as well as help to increase profits. By offering high-quality software that work how it’s supposed to, users will be provided with a positive experience of using the product, consequently retaining and increasing customers’ engagement and loyalty. Sales revenue and profitability will also increase as a result. In addition, high-quality products will provide long-term benefits by increasing customers’ awareness of the company brand and good reputation. Without software testing, the business might be put in a situation of chaos due to faulty software, and struggle for solutions of the temporary patch and hotfixes. As a result, it will require developers to put in extra time and effort to identify the root cause and apply for the fix, which is inefficient and lowers productivity. Incorporating testing from the beginning of the development process allows companies to work in peace and be more productive with their time. By adopting the agile practice, where developers can produce and deliver small chunks of a product in accordance with a specific timeline, testing software can be performed as it is created, instead of having to wait until the end. Mapping the odyssey of the prominent software testing solution providers that are driving transformations through innovative offerings, Insights Success features enthralling stories of Most Advanced Software Testing Solution Providers of 2022 in the latest edition. Flip through the pages and have a delightful read!
  • 6. 08 CXO Leader’s Viewpoint The Science of Change Leadership -By Shweta Handa-Gupta Lending Exper se 20 36 Preventing Defects Through Scenario-Based Testing S O F T W A R E
  • 7. Leader’s Viewpoint Rethinking Tradi onal Traning: The Forge ul Curve Leader’s Viewpoint Emerging Technologies Driving Profound Change 16 22 26 30 40 44 46
  • 8. sales@insightssuccess.com November, 2022 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Merry D'Souza Managing Editor Executive Editor Assistant Editors Visualizer David King Art & Design Director Associate Designer Kshitij S Peter Collins John Matthew Sales Executives David, Martin, Business Development Executives Steve, Joe Jacob Smile Prachi Mokashi Dominique T. SME-SMO Executive Sagar Lahigade Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Copyright © 2022 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on : Abhishek Joshi Revati Badkas Jenny Fernandes Anish Miller Sandeep Tikode
  • 9. Brief Company Name Approyo provides full SAP service technology with extensive capabilities in hosting and managed services, upgrades, and migrations for our customers, running any SAP supported core functionality. Featured Person Christopher Carter CEO Approyo approyo.com AsiaPay is a digital payment service provider, brings integrated payment processing solutions in one account, supports banks, merchants and other psp. Joseph Chan CEO AsiaPay asiapay.com Configurable Management delivers process-based solutions leveraging our state-of-the-art technology. Steven Branch Owner and Founder Configurable Management efg-mgt.com Formerly Critigen, Locana is a world-class geospatial company with decades of experience combined with cutting-edge solutions. Jeffrey Haight CEO Critigen critigen.com Logic Point is a Digital Foundations company focused on delivering software and solutions to drive successful transformations. Spencer Brown CEO LOGIC POINTl ogic-point.com Natuvion moves business-critical data and processes from one technology platform to another. Patric Dahse CEO & Co-founder Natuvion natuvion.com SaM Solutions is a leading provider of software development, software outsourcing services, custom applications, IT consulting and offshore programming. Pavel Khovrenkov CEO SaM Solutions sam-solutions.com Software & Services Consulting SRL (SSC) is positioned as the number one SAP Business Katherine Colombino CEO Software & Services Consulting SRL sse.com.py Wiit is s the leading Cloud and Cyber Security service provider with a strong focus on managing business critical apps. Alessandro Cozzi CEO Wiit S.p.A Most Advanced Software Testing Solution Providers of 2022 Rommana Software offers a very innovative solution for Application Lifecycle Management tools. Dr. Magdy Hanna, CTO & Chief Architect Rommana Software Rommana Software.com
  • 10. S O F T W A R E C O V E R S T O R Y Some of our customers stated that the scenario process, as supported by Rommana ALM, actually helped them reduce the number of defects found by the test team by more than 70%. Preventing Defects Through Scenario-Based Testing
  • 11. Dr. Magdy Hanna CTO & Chief Architect, Rommana Software
  • 12. Prevention is better than cure. This old maxim holds much truth in it. So then, why still most software testing focuses on bug detection than bug prevention? Dr. Magdy Hanna, CTO & Chief Architect at Rommana Software, believes the quality of a software release is only as good as the quality of the testing performed on the software before it is released. Good tests expose the software to real-life scenarios that can possibly happen when the system is working in the field. But test professionals in most companies and agencies treat test design as an ad hoc activity – referring to the task as ‘test case creation.’ “To help these organizations make their test process more effective, we developed our ‘Scenario-Based Development and Testing’ approach. The process, which is fully implemented in Rommana ALM, guides test teams to create positive and negative scenarios that will be used to create their test cases. Most importantly, the process helps test teams transform testing, normally a defect detection activity, into a defect prevention activity,” says Dr. Hanna. In this approach, scenarios are created before the development teams start developing the system. These scenarios guide the development process so that the system can be built to handle most of the scenarios before it gets to testing. Testing then becomes more of a confirmation process to simply confirm that the system works as expected. Dr. Hanna shares, “Some of our customers stated that the scenario process, as supported by Rommana ALM, actually helped them reduce the number of defects found by the test team by more than 70%. This defect prevention saves companies thousands of dollars spent on testing the system, finding defects, fixing those defects, and re-testing those fixes.” Our ‘Scenario-Based Development and Testing’ approach transforms testing from a defect detection activity into a defect prevention activity.
  • 13. Using this proactive testing methodology, Rommana Software has positioned itself as a leading provider of Application Lifecycle Management solutions with its fully integrated Rommana ALM solution. The software was architected to allow project teams to use agile methodologies while maintaining disciplined software engineering practices in project management, requirement management, test management, change management, and defect management. Dr. Magdy Hanna shares valuable facts about Rommana Software, highlighting his professional tenure in the company. Below are the excerpts of the interview: With a Spark to Augment Dr. Hanna reminisces– “As I was teaching my methodologies and approaches to graduate students and other software professionals, they always asked what commercial tools that are out there can help them follow these approaches. Unfortunately, my answer was always none that I know of.” Then Dr. Hanna started to develop a prototype of his own, a tool that supported some of his methodologies and approaches. He called the prototype ReqTestPro as it included Requirement Management, Test Management, and Project Management methodologies. He gave a version of the prototype to class participants on a CD to try the methodologies in their own projects at their companies. Receiving useful feedback over the years, Dr. Hanna continued to improve the prototype. When he launched the International Institute for Software Testing in 1999, he continued to use the methodologies and tools in some of the courses he taught for the institute. “In 2009, I realized that the market was in need of a commercial software tool to support these methodologies, so I launched the development of Rommana ALM. The early versions of the software were used by the United States Army and a number of large government contractors such as ITT, Raytheon, and Lockheed Martin. The software continued to evolve based on feedback we received.” By 2013, Rommana ALM was selected to be included in an independent market review by a research firm called RQX Global. The study compared 33 different commercial tools that were available at the time. Rommana ALM received the highest score of 7.1 and was awarded: • The Best ALM Tool • The Best Requirement Management Tool • The Best Cloud Solution The software provided the best ALM Cloud solution at a time where users could use it in the cloud without having to install anything on their systems. Additionally, Rommana ALM was awarded the Gold Requirement Management Tool award by RQX Global. One very critical aspect of supporting software testing that Dr. Hanna developed in Rommana ALM is the backward and forward traceability of test designs and test cases to other project entities. Most software testing tools in the Most Advanced Software Testing Solution Providers of 2022
  • 14. market allow project teams to maintain test cases without tracing them to project entities such as requirements, user stories, design components, and bug reports. The reason is that most of these tools are standalone tools that may support one or two of the software product lifecycles. However, because it is a fully integrated software, Rommana ALM users can trace test designs to any project entity. This traceability is not only required as a good software engineering practice, but it is also mandated by the FDA and other quality standards for regulated industries. Enabling Perpetual Betterments Dr. Hanna thinks that companies put too much emphasis on testing as a defect detection process. As a result, project teams spend too much of their time in the test-fix-retest cycle, even though it is known that testing does not find all the defects. “We know that customers do not forgive when major parts of the system do not work or at least do not work as expected. That is why I always advise test teams to transform their test process into a defect prevention process,” he continues, “The most effective way to prevent defects is through methods such as Scenario-Based Development and Testing, Impact Analysis-Based Regression Testing, and careful reviews of requirements.” Another effective but rarely used method to prevent defects is Root-Cause Analysis. When a customer experiences a defect, the development immediately rushes to fix the problem and sends the fix to the test team to re-test it. However, rarely does a project team takes the time to analyze the root cause of these defects. If they did, they would be able to find where in the process those defects were created. “Fixing the process will prevent those types of defects from happening in the future,” comments Dr. Hanna Commencing an Odyssey of Excellence Dr. Hanna spoke about various challenges that Rommana Software has faced in wider audience adoption. The biggest one is that decision-makers in most larger companies wish to go only with ‘big name’ providers. Project teams spend too much of their time in the test-fix-retest cycle, even though it is known that testing does not find all the defects.
  • 15. with their offerings. The company just completed the implementation of a Rommana ALM Jira App that runs from within Jira. Using the Rommana ALM Jira app, Jira users can benefit from Rommana ALM’s complimentary features, such as Scenario-Based Exploratory Testing, Scenario-Based Formal Testing, Requirement Management, and Use Case Management. Recently, the company also started integrating Rommana ALM with Microsoft’s ADO (Azure for DevOps). Integrating with ADO will allow ADO users to perform the same Rommana ALM complimentary features. Good Organizational Practices Dr. Hanna, in the end, left us with some good practices that organizations should follow for budding entrepreneurs that aspire to venture into the software industry: • Make sure you keep up with the ever-changing technology. • Hire only the best talents. • Don’t cut corners. • Don’t underestimate competition – make sure you know what differentiates your product or service from theirs. • Build a quality product initially because testing will not find all quality problems. He shares, “We had the opportunity to show our product to many technical managers in large companies who indicated that our product was exactly what their projects needed, but then the purchase was never approved by upper management although the price was much less than what other large provider charge. So, although we succeeded in providing products and services to some defense organizations and large government contractors, competition with big name providers remains a challenge for us.” Another oversight, according to Dr. Hanna, has been focusing on perfecting the product at the cost of allocating more money to sales and marketing of the product. “Responding to customer requests for product enhancements is a priority for us, and we pride ourselves on our fast response to those requests. Since my early years in software, I have always adopted the ‘Customer Delight’ principle to create loyal customers. However, a superior product would not sell itself without an effective sales and marketing strategy.” Exhibiting Sheer Excellence “Although Rommana ALM is a complete, fully integrated set of tools and methodologies that cover every aspect of a software product lifecycle, we realize that project teams using software tools from other vendors may wish to use complimentary features of Rommana ALM from within whatever tool they are currently using,” says Dr. Hanna. That is why Rommana Software started partnering with some large tool vendors by integrating Rommana ALM To know more about Rommana Software, please visit the website www.rommanasoftware.com
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