Motion graphics and compositing ITV ident analysis
- 1. Salford City College Eccles Centre Creative Media Production Use of text: (Title, Credits, animated captions, stings, ITV Dodgem Ident indents, interactive menus, web banner) Brief description: There is a deserted dodgems arena and then they suddenly they all come to life and start What do you see? bumping into each other like a normal dodgems ride. I think the ident is family orientated as dodgems are usually used by families going to the fair. The cars mainly go round in pairs to suggest closeness and being together which also relates to family area. Techniques used: Animation, Visual Effects, Colour Rendering, There is a lot of movement used in the ident for the cars to move around. There are a lot of Graphics, Movement visual effects to make the cars move on their own. They use some colour rendering with the lights. They use a lot of yellow and black which you would represent with ITV as yellow and black is there main colour scheme. Advanced techniques: There is a lot of rotation used to make the cars move in all sorts of direction. They also use Blur, Sharpen, Distortion, Rotation, Opacity sharpen to make the colours stand out and make them look a better quality. They use a bit of fading for when the ITV logos comes in and goes out. 1
- 2. Salford City College Eccles Centre Creative Media Production Technical comments: Available in HD (1920 x 1080 pixels), 24, 25, or 30 frames per seconds (FPS), screen ration 4:3 Video Format, Screen Ratio, Resolution, and 16:9, Frame rate, Compression Motion Graphics and Video Compositing Unit 64 Glossary Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects. Compositing video - When there are several different clips of video are layered over one another to create a single image. Interactive Menus – DVD Interface or Interactive Menus on a web page Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme. Animated Captions – Animated Graphics layered over an image / video Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web Banner usually a mix of motion graphics and video Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels) 2
- 3. Salford City College Eccles Centre Creative Media Production Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be Widescreen (16:9) in a cinematic sequence. Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format. Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25 fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing (jerkiness). Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload sites) 3