Motion Media and Information - Media and Information Literacy (MIL)

MOTION
MEDIA AND
INFORMATION
By: Mark Jhon C. Oxillo

What is a Motion Media?
 is visual media that gives the
appearance of a movement
 can be a collection of
graphics, footage, videos. It is
combined with audio, text and
/or interactive content to
create multimedia

2 Forms of Motion Media:
1. Informal - created by
individuals often for personal
use
2. Formal – created by
professionals who follow
industry standards in
creating, editing and
producing motion media

Steps in Formal Production of
Animations:
 Writing the Story
 Script is written and dialogue is
recorded
 Animators sketch major scenes,
inbetweeners fill in the gaps
 background music and
background details are added
 drawings are rendered

ACCORDING TO FORMAT:
 ANIMATION – Animated
GIFs (Graphic Interchange
Format), Flash, Shockwave,
Dynamic HMTL
 VIDEO FORMATS / VIDEO
CODECS – MP4, DivX, MPG,
3GP, AVI, MKV, etc.

ACCORDING TO PURPOSE:
 Education
 Entertainment
 Advertising

ACCORDING TO SOURCE:
 Personal
 Social Media
 Media Companies

ACCORDING TO AUDIENCE:
 Private / Public
 General / Directed

Determining the Credibility
of Motion Media:
 Validity of Information
 Source
 Relationship of the
Author to the event

Technical Methods to Detect
Fake/Tampered Video:
1. Smoothness of the Video -
This is often detected when
movements are not smooth;
when action seems to jump
from one position to another,
as if some action was
missing

2. Lighting Coverage Matches -
One way to detect lighting
matches is to look at the
shadows; the source of light
determines the size and
direction of the shadow

3. Scale and Size Consistent -
scale refers to how the size of
the objects in reference to one
another are near the real
thing.

If the picture is reduced or
enlarged by a certain percent
then all of the objects should
be resized by that percent.
Objects that are far away are
usually smaller than objects
that are nearer.

Advantages of Motion Media:
It captures motion in a
manner that can be viewed
repeatedly
It can show processes in
detail and in sequence
It enables learning with
emotions

Advantages of Motion Media:
It can cut across different
cultures and groups
It allows scenes, history,
events and phenomenon to
be recreated

Limitations of Motion Media:
Compared to other forms of visual
media the viewer cannot always
interrupt the presentation.
It is often times more costly than
other forms of visual media.
Other data may be presented best
using still images. Examples are
graphs, diagrams, maps.
It is subject to misinterpretation

Do you remember the
different design principles
and elements you learned in
previous lessons on different
media and information (text,
visual, audio)? Can you
identify them?

Can you apply these
design principles and
elements to motion
media and
information? Why or
why not?

Elements of Motion Media:
1. Speed - A fast
movement gives vigor and
vitality, intensifying
emotions. A slow
movement connotes
lethargy, solemnity or
sadness.

2. Direction - indicates a
movement from one
direction to another. It can
also refer to the growing or
shrinking of an object.

3. Timing - can be objective
or subjective. Objective
timing can be measured in
minutes, seconds, days, etc.
Subjective timing is
psychological or felt.

Timing can be used
to clarify or intensify
the message or the
event. Using a pause
can help time the
events.

4. Transition – used to
switch between scenes

5. Sound and Color –
adds meaning to the
motion

6. Blurring – In animation,
blurring can provide the
illusion of fast movement.
In videos, it is often used
to censor information for
security or decency

Motion Media and Information - Media and Information Literacy (MIL)

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