Motivation Chain

This document outlines Monroe's Motivating Sequence, a 5-step method for organizing persuasive presentations developed by Alan Monroe. The 5 steps are: 1) Get attention, 2) Establish the need, 3) Satisfy the need, 4) Visualize the future, and 5) Action/actualization. An example is given showing how each step could be applied to a presentation on workplace safety. The summary concludes that Monroe's Motivating Sequence provides a straightforward formula for crafting persuasive presentations that gets and keeps the audience's attention.