Social Media Tools that may work for you
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The document provides guidance on selecting the right technology for business needs, emphasizing the importance of focusing on objectives rather than tools. It suggests researching social networking tools, measuring business outcomes, and engaging with customers through various communication platforms. Additionally, it highlights the necessity of community engagement and adapting strategies based on measurable results to improve business performance.
![Questions ? Shashi Bellamkonda [email_address] Twitter: @shashib http://blog.networksolutions.com Personal Blogs: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com](https://image.slidesharecdn.com/movingyourbusinessforward-100730122146-phpapp02/85/Social-Media-Tools-that-may-work-for-you-28-320.jpg)
Social Media Tools that may work for you
- 1. How To Know What Technology Is Best For You July 28 th 2010
- 2. Key points Focus on objectives and not tools Research before you start Outline the strategy Measure
- 3. How Businesses use Social Networking Tools Connect with customers Get ideas, trends, buzz Find peers and network Easy distribution of content Greater reach New clients
- 8. BackType
- 9. Forrester Groundswell : Consumer Profile Tool http:// forrester.com/groundswell/profile_tool.html
- 10. Publishing Tools
- 11. Amplify.com
- 12. Posterous
- 14. Twitter Tools Twitter.com Tweetdeck Seesmic Hootsuite
- 15. Hy.ly: Monitoring , Twitter Customer Care & SCRM
- 16. Digsby
- 17. Measurement Out : Number of visits , fans and followers IN : Measure outcomes Achieve attitudinal change Reputation Content shared across the internet Happier “customers” and even happier employees
- 18. Social Mention
- 19. Klout
- 20. Radian 6
- 21. TweetReach
- 22. WTHashtag
- 23. Mobile Tools
- 24. nsMobilePay . nsMobile™Pay, anticipated to launch in Fall 2010
- 26. Final Thoughts Focus on objectives Set-up a coordinated effort Educate over restrict Measure and change tactics if required Community is conversations over broadcasts Harness the Wisdom of the crowd http://www.flickr.com/photos/fwp-dawson/2821182851/
- 27. Network Solutions Network Solutions helps small businesses solve the biggest problems the face - finding new customers and growing their businesses. Our product line also includes a range of online solutions for building web and ecommerce sites, web hosting and related web services. More than 3M small businesses use NS products everyday to run their businesses.
- 28. Questions ? Shashi Bellamkonda [email_address] Twitter: @shashib http://blog.networksolutions.com Personal Blogs: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com
Editor's Notes
- #27: Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?