Build Your Brand with Facebook, Twitter & MySpace
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The document outlines strategies for building a brand through social media platforms like Facebook, Twitter, and MySpace, emphasizing the importance of communication and community engagement. It highlights future trends in social networking, such as location-based searches and the growing influence of online reviews, and provides practical steps for integrating social media into marketing campaigns. The presentation also includes promotional offers from Network Solutions for attendees looking to enhance their online presence.
![Questions ? Shashi Bellamkonda [email_address] Twitter: @shashib Small Business Success Index : http://www.GrowSmartBusiness.com Network Solutions Blog : http://blog.networksolutions.com Web Community Network : http://www.LinkTogether.com Small Business Network : http://www.MySolutionSpot.com Women Entrepreneurs : http://www.WomenGrowBusiness.com Other Media: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com Examiner Column : http:// bit.ly/dcexaminer Tech Cocktail Column: http:// bit.ly/shashitechcocktail What I am reading: http:// shashib.amplify.com](https://image.slidesharecdn.com/networksolutionsshashibellamkondaasd-lasvegasfeb2010-v3-100302082033-phpapp01/85/Build-Your-Brand-with-Facebook-Twitter-MySpace-49-320.jpg)
Build Your Brand with Facebook, Twitter & MySpace
- 1. ASD Conference Las Vegas 2010 Build Your Brand with Facebook, Twitter & MySpace
- 2. Build Your Brand with Facebook, Twitter & MySpace
- 3. Check out these special offers for attendees of this session Get a brand new domain w/ Network Solutions for $6.99 ! Use DOMSOCIAL1 to get it! | Web hosting is a necessity for any website: | Use HOSTSOC001 to get 35% off hosting w/ Network Solutions! It's easier to manage your domains when they're in 1 place! Transfer to Network Solutions for $6.99 using DOMSOCIAL3
- 4. Once Upon a time …..
- 5. And then the dreams came true …… Social Media Swami for http://www.NetworkSolutions.com
- 6. Communication is about human connections and conversations Pony Express Federal Express
- 7. Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
- 8. Communication methods are changing Send mail to PO BOX Call us 1-800 Visit us at www. Just Google us Future: Geo Location : Its 12 noon and you may be hungry we are right round the corner 2 blocks from you
- 9. Increased dependence on wisdom of strangers – Product Reviews, service discussions
- 10. Content creation is democratized Blogs Media Podcasts Answers Video Pic courtesy Janis Krums : http:// janiskrums.com /
- 11. Traditional media usage is changing
- 12. Community Media audience is growing Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users. With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) LinkedIn Now 60 Million Strong Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites http://www.gartner.com/it/page.jsp?id=1293114 http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
- 13. See the full study at http:// www.GrowSmartBusiness.com
- 14. 25% Small Business use social media presence – Doubled since last year Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com
- 15. Once you have a web presence your business is global
- 16. Case Studies
- 17. Never used a computer – Yet his customers review him online
- 18. Daycare principal does not use email – yet s chool has Latest web technology You can order your kids lunch online Document portal Parents portal
- 19. Network Solutions Ecommerce customer - Having a business and taking care of a baby 17 th andRiggs.com First order came from a Twitter conversation
- 20. Ready to jump on the Social Media Bandwagon ? Graphic credit : http://www.flickr.com/photos/matthamm/2945559128/
- 22. Reasons why Free (requires time commitment) Flexible options Help Your Search Engine Rankings Traffic to your website / business Good Word of mouth Leads
- 23. Business Objectives Connect with customers Get ideas, trends, buzz Find peers and network Easy distribution of content Greater reach New Clients
- 24. Become an expert You have to learn the tools Spend your own time Find other enthusiasts/partners in crime Invest time in attending offline events
- 25. 3 step process Integrate Social media into your marketing campaign Make your existing marketing collateral social Engage with your existing customers
- 26. Use case : Email could be social too Consolidate all your contact lists Post news about your email offers on Twitter Make your email available online
- 27. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
- 28. Listen : Google Alerts Where are the discussions taking place Trends and competition Content ideas
- 29. Participate Join Communities Comment on Blogs Answer Questions Thank reviewers of your business Show your expertise Appear in search Traffic back to your business
- 30. Become a publisher – Create content Blogs Microblogs Guest posts Articles Forums Communities Social Media Press Release Multi- Media Share your content Link to other web sites
- 31. Linkedin Links to your website and appear in searches for LinkedIn users
- 32. Websites and Blogs Call to Action to visit the company website http:// marketingroadhouse.com /
- 33. Blogs Call to action about the Business –Ordering prints http://photos-by- amanda.blogspot.com /
- 34. Twitter Business Info here – Your conversations will lead your connections to your page http:// twitter.com/ruizmcpherson
- 35. Share your happy moments
- 36. If chips can have their own page so can you!
- 37. Facebook Add a newsletter sign up widget Give special Facebook offers Ask for feedback Ask website visitors to become your Facebook fan Encourage customers to join
- 38. MySpace http:// www.myspace.com/theteaspot Establish your MySpace presence Appear in searches Reach the MySpace audience
- 39. Videos : Tell your Story Kodak Zi8 HD Pocket Video Camera
- 40. Podcasts & Your Own Radio Shows Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/
- 41. Photos- Flickr
- 42. Mobile strategy The world has 1.4 Billion Tvs 2.5 billion cell phones When people shop they don’t take their PC along Desperate need to compare prices Ask their social network for advice
- 43. Your Social Media Plan Setup Alerts Join and setup profiles in 3 social networks 15-20 minutes a day tracing the alerts and responding Choose 3 blogs on your field to read and comment Converse, don’t sell Answer questions and become an expert in your niche on LinkedIn 2 hours a week - Learn and write about the products you promote Measure your efforts How many times were you mentioned How many people read your posts Inbounds links Are your customers evangelizing Attend one local event a month Ask for help from the community if you need it
- 44. Tactical Steps Claim your business on Yelp Encourage customers to review you on social networking sites Integrate Social Media components to your website Thank reviewers Special offers for Fans Add social media to your marketing plan
- 45. Future trends Location based search Example : Realtime results for "indian food" near:"dc" within:15mi Geo tagging Foursquare, Google latitude Mobile social networking Niche Social networks
- 46. Blogs to Follow Small Business Trends http://www.smallbiztrends.com Get Elastic http:// www.getelastic.com / SMART Ecommerce Blog ( Network Solutions ) http://www.smartecommerceblog.com GrowSmartBusiness http:// www.growsmartbusiness.com This presentation will be on our Blog http://blog.networksolutions.com tomorrow
- 47. Follow us on Twitter & Facebook @ netsolcares @ nsoffers ( Coupons and Offers ) @ WgBiz @ GrowSmartBiz @ SMART_ecom_blog Facebook : http:// bit.ly/nsfb
- 48. Network Solutions Domains Find-a-domain services Certified Offer Backorder Premium Domains Domain Web Forwarding Private Registration Communication Business E-mail Secure E-mail Sell Online E-commerce website packages E-commerce Tools Merchant Account Do It For Me E-Commerce Website Design Service Marketing Search Engine Optimization Pay Per Click Advertising Optimized Press Releases Directory Services: Monster Marketplace & ThinkLocal Enhanced Business Listings Link Building Content Creation Security SSL Certificate PC Security Websites Website Hosting Statistics and Website tools Professional Website Design Services Professional Logo Design Services Mobile Websites PR Measurement Summit June 2009 We service over 3 million SMB customers and manage 7.5 million domain names.
- 49. Questions ? Shashi Bellamkonda [email_address] Twitter: @shashib Small Business Success Index : http://www.GrowSmartBusiness.com Network Solutions Blog : http://blog.networksolutions.com Web Community Network : http://www.LinkTogether.com Small Business Network : http://www.MySolutionSpot.com Women Entrepreneurs : http://www.WomenGrowBusiness.com Other Media: Technology & Social Media: http://www.shashi.name Digital Thoughts: http://readythoughts.blogspot.com Restaurant Reviews: http://www.carryoncurry.com Examiner Column : http:// bit.ly/dcexaminer Tech Cocktail Column: http:// bit.ly/shashitechcocktail What I am reading: http:// shashib.amplify.com