This document discusses the evolution of marketing campaigns and web presentation from traditional to modern digital formats. It introduces ADAcard as a new type of digital business card that functions as a mobile app, allowing users to include multimedia content like photos, videos and documents. ADAcard aims to improve on existing QR codes and mobile action codes by being dialable and not requiring smartphones or additional apps. The document outlines the features and benefits of ADAcard for businesses, and provides an example of what an ADAcard might look like.