Mobile Applications Solutions | Futurecom 2012
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The document discusses the evolution and impact of social media and mobile applications on business dynamics, highlighting that a significant portion of users engage with social networks via mobile devices. It emphasizes the importance of integrating social media into business strategies for marketing, recruitment, and customer service, as well as the growing trend of smartphone usage. Additionally, it outlines the need for companies to adapt their communications and offerings to maintain competitiveness in a rapidly changing digital landscape.
Mobile Applications Solutions | Futurecom 2012
- 2. Non-traditional Mobile applications Competition from empower connected users Over the Top (OTT) & drive up data usage Changing customer expectations and behaviors Fight Competitive Threats & Bring Short Term Revenue Gains 2
- 3. How Much Do You Really Know About Social Networks? More than 488 million people access via mobile devices • Each user spends on average 7 hours and 45 minutes a month on the site As of Aug 2012, hit 175M users in over 200 countries • More than 2M companies have pages Send over a billion tweets every 72 hours (May 2012) 800M unique users visit every month (Sept 2012) • 72 hours of video are uploaded every minute • More than 20% of global views come from mobile devices 3
- 4. Social Networking – It’s Expected 44% of people online right now are using social networks (Gartner) Average person spends 6 hours 33 mins per month on Facebook alone (VentureBeat Feb 2012) Social Networking in Businesses opening up By 2014, less than 20% of large enterprises will block all access to external social media, (50% in 2011). (Gartner) Reaching the Next Generation via Social Networks • ~50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed (the Social Skinny) • 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer) 4
- 5. Social Networks / OTTs – Are They Competing With Us? 5
- 6. Business in The New Era Marketing Search Engine Optimization, Quick Response (QR) Codes Marketing campaigns that leverage social communities Recruitment 92% of recruiting now happening via social networks (78% 5 years ago) ̶ #1 LinkedIn ̶ #2 Facebook ̶ #3 Twitter Customer Service “If your company is not using social media, you're at risk of falling woefully behind the competition and missing out on significant opportunities to engage thousands (if not hundreds of thousands) of rabid consumers who are just waiting to hear what you 6 have to say”1 1 Social Media: Investing in What Works” by Lin Grensing-Pophal
- 7. Shift in Power Customers Driving Market not Businesses • 1st Touch is online search • Research on their own • Know the market players • Narrowed vendor search before engaging • Shorter sales cycle as customers are more informed • Instant information available on web Demand Access to Instant Info / Always On • Website is your front door - Search engine optimization is important ̶ All posts point back to your website where content easily accessible • Virtual community plays key role in decision process • Looking for company credibility • Transparency – Want to do business with “friends” NOT just a vendor 7
- 8. Smartphone Shipments Key To Social Media Usage Key Points: • Smartphones Majority of Cellphone Shipments by 2015 (iSuppli) • Smartphones make up 40% of the U.S. cell-phone market (Nielsen) • Smartphones grew 48% year-to-year this past spring to hit 52% of European phones (IDC) 8
- 9. Blended Business Communications 9 to 5 – A Thing of the Past1 • 91% of smartphone users check work phones during personal downtime • Average connected worker puts in 240 hours more a year than the general population Blending of Applications & Communities • LATAM leads as most socially engaged region ̶ Users spend 7.5 hours on social networks • Drives need for social integrated unified communications • Drives need for Cloud-based Applications Blurring of Personas • How to keep my personal life separate? 1 Ipass Mobile Workforce Report, May 2011 9
- 10. Blended Services Transformation Applications and Access Blending Operators are Uniquely Positioned Presence Network to Converge Applications and work over Address Book Personalization offered Access Types One Number Blended Feature Stickiness Across Operator’s Access Control Apps Types Social Telepresence Media Applications Reduction in Subscriber Churn from Visual SMS, MMS Voicemail Services Increased ARPU for Many New Applications Mobile Leverage Over the Top Services and Device Web Content for Subscriber Growth Smart Portal Phone Access Unified, Modern Communications Experience Tablet Blended Telephone Consumer and Small-Medium Access Business tracks PC/Mac Set-Top Next Generation 10
- 11. Convergence Driving Current & Future Growth VoIP Mobile UC/FMC Worldwide VoIP Service Revenues(1) Worldwide Smartphone Sales(2) Status of UC Implementation(3) ($ billions) (millions) (size of enterprise by employees) Used Currently Plan to use within 1 year 921 Plan to use in long term Considered but rejected $59 $55 Not considered $52 770 $48 100% 644 $42 538 80% $36 450 60% $25 303 $15 40% 151 174 20% 0% '06 '07 '08 '09 '10E '11E '12E '13E '08 '09 '10 '11E '12E '13E '14E '15E 50-99 100-499 500-999 1000- 5000+ 4999 Service providers looking to add Growth in smartphone sales Employee productivity is VoIP services to mitigate lost expands market for key trigger in movement to invest revenue to alternative providers mobile softphones in unified communications and (Skype, Vonage, Google) (19.6% CAGR from fixed-mobile convergence 2011 to 2015) Sources: (1) Infonetics Research; (2) IDC; (3) IDC 11
- 12. GENBAND Fusing Social Media & Communications GENBAND Applications Integrate Social Networking • Mobile Clients, Desktop Clients, TV-Integration • Instant Messaging / Presence / Status Updates / Consolidated Contacts Applications that drive traffic on your network and allow users to stay connected & simplify their communications across all their communications devices See their latest status updates & presence/location Conversation starter – relational selling, more accessible, personal 12
- 13. Blending The Cloud & Social Networks Don’t try to replace Over The Top Providers • Don’t sit back and be just a “pipe” provider for their services • Beat them by blending them into your offering • Drive traffic through your network • Keep your brand front & center Communications Service Providers have the advantage • Rich history of SLA’s • Access to customer profiles • You Own The Access • If you own the TV, you own the home Shift in the Way You Think About Your Offerings • How can I leverage the Cloud? • How can I leverage Social Networks? 13
- 14. Get In The Action – Key Apps to Stay Competitive Add Ways Users Can “Share” With Their Favorite Social Networks “Federate” Between Social Networks • ANY Means of Communications to –Friends & Family for Residential Apps –Customers, Vendors, Partners for Business Apps 14
- 15. Key Cloud-based Mobile Apps Cloud-based IP Telephony • Outsourcing Unified Communications for Businesses – Voice, Video, Conf, VM, IM/Pres • Skype or Vonage like services for Consumers Simplifying the Way We Communicate Business Productivity Apps • Unified Conferencing & Web Collaboration • Mobile Unified Communications – Taking The Office Out of the Office • Unified Messaging / Visual Voicemail Empowering Employees 15
- 16. Cloud-Based Unified Communications At Home Socially Blended to Perfection 16
- 17. Cloud-based Unified Communications For Business You don’t have to be tied to a desk to be productive All unified communications tools via your desk via your mobile/tablet WHEN ARE PEOPLE USING MOBILE DEVICES? • 84% at HOME • 80% during Miscellaneous DOWNTIME • 76% WAITING IN LINE (APPTS) • 69% while SHOPPING • 64% at WORK • 62% while WATCHING TV • 47% during COMMUTE to WORK Source: Compete’s Quarterly SmartPhone Report Socially Blended …. • Address Books • Video Calling • Conference / Collaboration • IM/Presence • Email, Voicemail
- 18. Driving Innovation & Differentiation Beat OTT Competition Blended With Social Networks Cloud-Based Mobile Applications www.genband.com 18
Editor's Notes
- #6: Facebook 955M July 2012Twitter 500M June 2012Linkedin 175M June 2012Skype 500M registered users and 36M online simultaneouslyFacebook is larger than 3rd largest country in the worldChina – 1.3BIndia – 1.1BUSA – 300MGoogle+ forecasted to hit 400M users by end 2012Google+ was the fastest social network to reach 10 million users at 16 days (Twitter 780 days and Facebook 852)Facebook had video calling in 2009, leverages SKYPE/Microsoft now
- #11: Explain Blending Concept
- #15: Aggregating cloud-based solutions … can be a way for CSPs to competitively differentiate themselves from single-product cloud providers. An ability to manage and deliver end-to-end services (a matter of bundling cloud services and network connectivity) puts CSPs and their channel partners in a strong position to compete against companies such as Amazon, salesforce.com and Google. Gartner