IBM Mobile Strategy - Mobile World Congress 2012
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IBM emphasizes its comprehensive mobile strategy, highlighting the acquisition of Worklight to enhance development and management of mobile applications. The document outlines the significance of mobile as an enterprise priority and addresses both opportunities and challenges in mobile app development. It also details various offerings such as rational collaborative lifecycle management and mobile security solutions as part of IBM's mobile platform capabilities.
IBM Mobile Strategy - Mobile World Congress 2012
- 1. IBM MOBILE STRATEGY Speaker Name, Dr. Robert Sutor, Vice President, IBM Mobile Platform 1 © 2012 IBM Corporation
- 2. IBM delivers a comprehensive end-to-end mobile solution 1. Mobile is an enterprise priority that helps transform your business and is driving key client initiatives 2. IBM acquired Worklight to accelerate and extend capabilities for development, integration and management of rich mobile applications 3. IBM has extensive capabilities in this space with additional new and enhanced offerings including: • Rational Collaborative Lifecycle Management: simplifying mobile app development across platforms • IBM Endpoint Manager for Mobile Devices: unified endpoint management, with integrated mobile security • Social collaboration software: mobile access to enterprise social collaboration IBM is a leader in the mobile enterprise space 2 © 2012 IBM Corporation
- 3. Mobile is a significant component of the evolution of computing Mobile/Wireless/Cloud Web/Desktop Client/Server Host/Mainframe Mobile is different: • Transformational business models • Faster lifecycles • More iterative • Requires open standards 3 © 2012 IBM Corporation
- 4. Mobile is an enterprise priority Growth in Internet Connected Devices Mobile and Cloud are top spending priorities for CIOs1 1200 WW Media Tablets WW Notebooks WW PCs WW Smartphones Unit Volumes (Millions) 600 Dramatic Growth in Mobile Devices • Mobile data traffic exceeded voice in 20102 • Shipments of Smartphones exceeded total 0 2010 2011 2012E 2013E 2014E 2015E PC shipments for the first time in 20113 • 10 Billion mobile connected devices are expected to be in use by 20203 1 2011 IBM Global CIO Study Source: Wells Fargo Securities, January 23, 2012 2 Wireless Industry News, August 26, 2010 Fostering the People: The Shift to Engagement Apps 3 2011 Economist 4 © 2012 IBM Corporation
- 5. The mobile lifecycle • Strong demand by LoB • Higher expectations of user experience with mobile apps • Lack of best practices guidance on how to deliver mobile applications • More direct involvement from users/ stakeholders in design • Native programming models are not portable across devices. • Highly fragmented set of mobile devices and platforms • Very large number of configurations of devices, platforms, carriers, etc. to test • Mobile landscape evolves at a much faster pace • More frequent releases and updates for apps with more urgent time-to-market demands 5 © 2012 IBM Corporation
- 6. Mobile presents an enormous set of opportunities… Business to Enterprise Business to Consumer • Increase worker productivity • Improve customer satisfaction • Improved claims processing • Deeper customer engagement and loyalty • Increase revenue through sales engagements • Drive increased sales through Personalized offers • Extend existing applications to mobile workers and customers • Customer service • Reducing fuel, gas, or fleet maintenance costs • Competitive differentiator that are relevant in particular industries • Improve brand perception • Increase employee responsiveness and • Deeper insight into customer buying decision making speed behavior for up sell and cross sell • Resolve internal IT issues faster • Improve in store experience with mobile • Reduce personnel cost (utilizing personal concierge services owned instead of corporate issued devices) 6 © 2012 IBM Corporation
- 7. But also brings business and IT challenges Enterprise Business Model Changes • New business opportunities based upon geolocation • Anytime, anywhere business transactions • Importance of social business interactions App Development Lifecycle Complexity • Complexity of multiple device platforms with fragmented Web, native, and hybrid model landscape • Connecting the enterprise back-end services in a secure and scalable manner • Unique mobile requirements (user interface, Top Mobile Adoption Concerns: connected/disconnected use, version upgrades, etc.) 1. Security/privacy (53%) 2. Cost of developing for multiple Mobile Security and Management mobile platforms (52%) • Protection of privacy and confidential information 3. Integrating cloud services to mobile • Use of client-owned smartphones and tablets devices (51%) • Visibility, Security & Management of mobile platform requirements Source: 2011 IBM Tech Trends Report https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en 7 © 2012 IBM Corporation
- 8. Customers are focused on a new set of mobile client initiatives Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities *ING Canada Concord Hospital improved patch compliance 50%, reduced software license costs 25%, and has not had a single malware infection since implementation of IBM Endpoint Manager for patch management and core protection Key Capabilities Key Capabilities Key Capabilities • Mobile web app development • Mobile Lifecycle Management • Strategy and planning services • Enterprise data, service, and • Device analytics and control • Mobile-enabled solutions application integration • Secure Network including analytics, commerce, • Enterprise-class quality of Communications & and social business service Management • Implementation and hosting services 8 © 2012 IBM Corporation
- 9. And are looking for a mobile platform that solves their needs Banking Insurance Healthcare Telecom Retail Government Others IBM Enterprise Mobile Platform Business Extending business Improve operational Results to mobile customers efficiencies and Differentiate the Enable new services customer experience and business models and workforce reduce costs Workforce Product and Customer Care 3rd Party Mobility Optimization Service Innovation and Insights Services Social User Location Mobile Social Mobile Collaboration Notification Services Payments Commerce Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities 9 © 2012 IBM Corporation
- 10. However, the cost of developing for multiple mobile platforms is rising Web Mobile Web Hybrid Mobile Native Mobile Application Application Application Application Desktop and mobile Mobile only using Mobile only, app Mobile only, using using open web open web client runs on device native languages programming programming leveraging open models models web via JavaScript Native appearance, bridge device capabilities, Limited to no Off-line capabilities performance device-specific Native device functionality capabilities Mobile Browser Execution Application Store download and install Richness of Mobile Presentation / Services Portability (cross-device reuse) Maintenance Cost (TCO) 10 © 2012 IBM Corporation
- 11. IBM announced the intent to acquire Worklight to extend our enterprise mobile capabilities Worklight : a privately held company based in Tel Aviv and New York that provides a leading open standards based mobile application platform for smartphones and tablets letting you build and iterate mobile apps quickly IBM and Worklight Together: With the combination of existing portfolio capabilities in Mobile Device Management, Mobile Web Application Development, Integration, Collaborative Tools and Mobile strategy, planning, implementation, and hosting services, with the acquisition of Worklight, IBM can now offer a complete end-to-end solution to enterprises looking to capitalize on the rapidly expanding mobile market. 11 © 2012 IBM Corporation
- 12. Worklight’s mobile platform enables development, integration and management of rich mobile applications • Founded in 2006 – Grew 151% in revenue in 2010 • One of InformationWeek s Top 50 Business Technology Companies to Watch • Headquartered in New York and R&D Center in Israel Organization • Dramatically simplified open standards-based extensive mobile app development for multiple devices • Tools and console for easy deployment and maintenance of mobile apps • Enterprise integration with features to enable secure device/server Capabilities connectivity and secure storage on device • Mature technology in mobile field (version 4.2) • Integrated and open solution with development studio, connectivity server, device runtime and management console Technology • Already integrated with Rational tools and WebSphere runtime Global customers include: several of the world's leading financial institutions, one of the world's largest healthcare providers, a major international telecommunication service provider, one of the world's largest retailers, a Customers prominent international hotel and one of the largest technology companies 12 © 2012 IBM Corporation
- 13. Worklight mobile platform overview Worklight Studio A complete, extensible environment with maximum code reuse and per-device optimization Worklight Server Unified notifications, runtime skinning, version management, security features, integration and delivery Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality and the Worklight server Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure 13 © 2012 IBM Corporation
- 14. Worklight provides rich mobile middleware functionality Run-time capabilities provided on the server and device: • Strong authentication • On-device encryption • Back-end integration • Push notifications • Data collection for analytics • Application updates • Runtime skinning • Support for B2E, B2B as well as B2C 14 © 2012 IBM Corporation
- 15. Worklight provides open and extensive development environment App development using App delivery in variety of Compatible with prominent native and/or familiar web forms: HTML5 libraries and tools: technologies: • Mobile Web app • HTML5 • Hybrid app • Native • CSS3 • JavaScript 15 © 2012 IBM Corporation
- 16. IBM delivers comprehensive end-to-end mobile solutions for the enterprise in the market Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Build & Connect Manage & Secure Extend & Transform • Development and testing of mobile apps • Device analytics and control • Strategy and planning services (native, hybrid, web/HTML5/Dojo/Sencha/ • Mobile environment analytics • Mobile-enabled solutions including jQuery) • Endpoint & data protection analytics, commerce, and social • Traceability and collaboration across • Secure network communications & business requirements, code and testing management • Implementation and hosting services • Tools for Mobile Software Development • Mobile lifecycle management • Pre-built analytics, commerce, and Lifecycle (SDLC) • Provisioning & configuration social business apps • Large shared codebase across multiple management • IBM Interactive user interface design devices and environments • Private app stores and Catalogs services • Integrated device SDKs • Device inventory & policy • Physical device management services • Runtime skinning for apps management • Enhanced connections to enterprise data • Mobile security &aAccess and apps management • Integration with device capabilities • Mobile security intelligence • Encrypted local device data storage • Packaging and publishing mobile apps for app stores and marketplaces *Blue pen = what Worklight brings • Unified push notification framework • Aggregated user statistics and event reporting for monitoring and analytics 16 © 2012 IBM Corporation
- 17. Mobile client initiatives: Build and Connect Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now build enterprise mobile applications that: • Run on multiple mobile devices Rational Collaborative • Connect to enterprise back-end Lifecycle Management – applications and information systems accelerating mobile app • Fulfills fast time-to-market requirements development across and can be rapidly updated with new platforms releases • Deliver high quality user experience 17 © 2012 IBM Corporation
- 18. Enabling customers to build and connect to back-end systems Rapidly connect mobile apps with the Accelerate mobile application Cloud and Back-end systems development with Rational Collaborative Lifecycle Management IBM acquired Cast Iron in May, 2010 • Centrally manage all integrations and connect • Traceability of development activity across information from a variety of Cloud and on entire project lifecycle premise applications • Real-time planning that is consistently • Simplified configuration, not coding approach accurate and up-to-date to connecting cloud, on premise and mobile • Tightly integrated with mobile code applications across devices development capabilities • Rapid cloud integration for real-time access to • Centralized code sharing and distributed back end data across application platforms mobile app build • Integrate and manage full range of mobile testing tools and techniques Mobile-specific: Design Code Security Test Traceability across the development lifecycle Open platform for integrated development lifecycle 18 © 2012 IBM Corporation
- 19. Mobile client initiatives: Manage and Secure Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now: • Use IBM Endpoint Manager for mobile IBM Endpoint Manager for visibility, security and management Mobile Devices – extending visibility, control and • Use IBM Security Access Manager to automation for mobile authenticate and authorize mobile users and devices • Utilize managed services for complete mobile landscape management 19 © 2012 IBM Corporation
- 20. Extending visibility, control and automation to mobile devices IBM Endpoint Manager for Mobile Devices Building on the July 2010 BigFix acquisition Common Available March 2012: management agent and console • Advanced management for iOS, Systems Security Android, Symbian, and Windows management management Phone Near-instant deployment of new features • Unified management automatically enables VPN access based on security compliance • Integration with back-end IT IBM Endpoint Manager management systems such as service desk, CMDB, and SIEM • Security threat detection and automated remediation • Extends IBM s existing 500,000 endpoint deployment Desktop / laptop / Mobile Purpose-specific server endpoint endpoint endpoint 20 © 2012 IBM Corporation
- 21. Mobile client initiatives: Extend and Transform Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Customers can now • Use our strategy and planning services to build a mobile strategy and transform their business Social collaboration • Use our industry frameworks and solutions software – mobile delivered via software, strategy, managed access to enterprise services and business process consulting social collaboration • Use mobile to engage their own customers in new ways with WebSphere Commerce and IBM Social Collaboration software 21 © 2012 IBM Corporation
- 22. Extending desktop social collaboration to mobile devices A comprehensive suite of mobile solutions for social business - with device-appropriate interfaces for Smartphones and tablets including: Apple®, Android, Research In Motion® BlackBerry®, Nokia In 2011: 44 collaboration software releases • IBM Lotus Notes Traveler -- push email, calendar, contacts • Real-time collaboration – IBM Sametime IM chat and online meetings or via IBM SmartCloud for Social Business • IBM Connections social software for access to your professional network • IBM Lotus Symphony Viewers for viewing business documents • App dev software for HTML-based mobile apps and sites – IBM Lotus Domino XPages and IBM WebSphere Portal Mobile Experience 22 © 2012 IBM Corporation
- 23. IBM has a presence in today’s mobile app store ecosystems Some of the IBM apps currently available for download from the Apple App Store Social Business Commerce IBM Lotus Notes Traveler IBM Sterling Integrator Mobile (email, calendar, contacts) IBM Connections (social)** IBM Sterling Store Associate Mobile IBM Sametime (IM, UC)** IBM Sterling TMS Carrier Mobile IBM Lotuslive Meetings IBM Sterling Field Sales Mobile IBM Symphony (doc viewer) IBM Sterling Order Management Administration Mobile IBM Sterling Control Center Mobile Business Intelligence & Analytics IBM Sterling InFlight Data Coremetrics for Mobile Management Mobile IBM Sterling Document IBM Cognos Mobile Tracking Mobile ** Also available in Android Market 23 © 2012 IBM Corporation
- 24. IBM offers a broad set of complementary mobile service capabilities Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities Services • Mobility, Security and Unified • Mobility and Security • Unified Communications Communications consulting Consulting services Services services • Telecom Expense • Mobile Application Platform • Mobile Application Platform Management Management Management • Information Security • IBM GTS Mobile Enterprise • Campus Wireless Network Assessment Services (MAPM) Services • Hosted Mobile Device • IBM GBS – Strategy & • Managed WLAN Security Service Transformation and Mobile • IBM GBS – Security and • IBM GBS – Security and Solutions Practice Privacy practice Privacy practice • IBM GTS Mobile Enterprise • IBM GTS Mobile Enterprise Services (Mobile Professional/ Services (Mobile Professional/ Mobile Worker) Mobile Worker) 24 © 2012 IBM Corporation
- 25. IBM mobile portfolio at a glance Client Initiatives Build mobile Manage mobile Extend existing applications devices and business capabilities Connect to, and run applications to mobile devices backend systems in Secure my mobile Transform the support of mobile business business by creating new opportunities IBM Sample Offerings • Cast Iron • IBM Endpoint Manager for • Unified Communications Mobile devices Services • IBM Rational Application Developer • IBM Rational AppScan • Mobile Application Platform Management • WebSphere Application • IBM Security Access Server Web 2.0 and Mobile Manager • IBM GTS Mobile Enterprise Feature Pack Services (MAPM) • IBM GBS - Security & • IBM Websphere Portal Mobile Privacy practice • IBM GBS – Strategy & Experiences Transformation and Mobile • Identity Manager Solutions Practice • IBM Lotus Domino XPages • Social Collaboration Software • Green Hat (an IBM company) • IBM Lotus Notes Traveler • Worklight • IBM WebSphere Commerce V7.0 Feature Pack 4 25 © 2012 IBM Corporation
- 26. IBM delivers a comprehensive end-to-end mobile solution 1. Mobile is an enterprise priority that helps transform your business and is driving key client initiatives 2. IBM acquired Worklight to accelerate and extend capabilities for development, integration and management of rich mobile applications 3. IBM has extensive capabilities in this space with additional new and enhanced offerings including: • Rational Collaborative Lifecycle Management: simplifying mobile app development across platforms • IBM Endpoint Manager for Mobile Devices: unified endpoint management, with integrated mobile security • Social collaboration software: mobile access to enterprise social collaboration IBM is a leader in the mobile enterprise space 26 © 2012 IBM Corporation
- 27. www.ibm.com © Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 27 © 2012 IBM Corporation
- 28. QUESTIONS? www.ibm.com/mobile-enterprise 28 © 2012 IBM Corporation