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Bob Sutor – VP, Open Source and Linux, IBM SWG
LinuxCon – 21 September, 2009




Regarding Clouds, Mainframes,
and Desktops … and Linux




                                                 © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Abstract


 Linux is key to driving innovative new technology as well as
  business models.
 It's shaking up the established view of which operating systems
  should be used for what workloads, while slipping quietly under
  some very cool new applications.
 In this talk, I'll focus on three areas of great opportunity as well as
  challenge for Linux: the accelerating market for cloud computing,
  Linux as a significant operating system for mainframes, and the
  hope for Linux on the desktop.




2                                                                           © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Agenda


 The cloud from a user's perspective

 Oh, yeah, my mainframe with Linux does that

 Possible futures for the Linux desktop

 Some 2008 predictions, one year later




3                                                                   © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Who is the user for cloud computing?


 Could be ...
     – A user of a virtualized desktop on a thin or fat client.
     – A non-technical end user who accesses services through a browser or
       via applications such as disk backup to remote storage.
     – A “cloud choreographer” who strings together cloud-based services to
       implement business processes.
     – A service provider who needs to handle peak load demands.
     – A developer who employs dynamic resource allocation in clouds to
       speed application or solution creation.
     – An IT system administrator who does not build clouds but deploys onto
       them, probably in addition to traditional managed systems.



4                                                                             © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




What does a cloud computing user want?

 Cloud-friendly applications
 Resources: storage, processor, platform
 APIs: the more standard the better
 Interoperability among clouds (may learn of this need later)
 Reduced capital expense
 A good, workable pricing scheme
 Quality of service, including
     – Availability
     – Reliability
     – Performance                                           I don't think any one of these
                                                           contradicts the use of Linux, and
     – Security                                            they all potentially encourage it.
     – Privacy

5                                                                                               © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




 Case study: IBM internal cloud for developers


               Without                          With
               Cloud                            Cloud
  100%
             New Development
                                             Liberated funding
                                                   for new           Strategic
              Software Costs                   development,          Change
                                              transformation         Capacity
                                               investment or
                                                direct saving
                Power Costs
Current
                                                                                           Case Study Results
                                            Deployment (1-time)
    IT                                                                                 Annual savings: $3.3M (84%)
 Spend          Labor Costs
              (Operations and                 Software Costs                                  $3.9M to $0.6M
               Maintenance)
                                               Power Costs
                                                                        Hardware,
                                                 - 88.8%
                                                                      labor & power
                                               Labor Costs           savings reduced
              Hardware Costs                     - 80.7%              annual cost of
               (annualized)                                             operation
                                              Hardware Costs
                                                                         by 83.8%
                                                 - 88.7%
          Note: 3-Year Depreciation Period with 10% Discount Rate
 6                                                                                                        © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




What does a cloud computing provider need?


 Maximum practical use of resources: processors, memory, storage
 A good, workable pricing scheme
 Virtualization, virtualization, virtualization
 Acceptable licensing of operating systems being used
 Highly reusable skills of system administrators
 Minimal power used, heat generated, datacenter space needed



                                                             I don't think any one of these
                                                           contradicts the use of Linux, and
                                                           they all potentially encourage it.


7                                                                                               © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




What special about Linux here?

 Linux supports multiple hardware platforms
     – Implementation span from embedded devices to supercomputers
     – Speed of support for new platforms
     – Availability of skills, portability of applications
     – Scale-out through clustering as well as scale-up through SMP
 Linux has an affinity with virtualization and is being used in clouds
     – Supported on all major hypervisors, from z/VM to VMware and Hyper-V
     – Ability to be paravirtualized with Xen
     – Inclusion of KVM as part of Linux
 Linux is flexible
     – Modular and customizable, with flexible usage licensing
 Linux is developed by an open community
     – Sharing skills and resources, leading to faster development
8                                                                         © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Agenda


 The cloud from a user's perspective

 Oh, yeah, my mainframe with Linux does that

 Possible futures for the Linux desktop

 Some 2008 predictions, one year later




9                                                                   © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Why people are using Linux on mainframes


 Virtualization was introduced commercially on IBM
  mainframes in 1972.
 Hypervisor is integrated with the hardware
     – Sharing of CPU, memory and I/O resources
     – Virtual network and virtual I/O
 Reduced Total Cost of Ownership (TCO)
     – Environmental savings – single footprint vs. hundreds of
       servers
     – Consolidation savings – less storage, fewer servers, fewer
       software licenses, less server management/support
 Mainframe capabilities complement and enhance those
  of Linux.


10                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Why people are using Linux on mainframes


 Utilization often exceeds 90%
 Manageability of centralized Linux systems
 Typical deployment needs:
     – High performance transaction processing
     – I/O intensive workloads
     – Large database serving
     – High resiliency and security
     – Unpredictable and highly variable workload spikes
     – Low utilization infrastructure applications
     – Rapid provisioning and re-provisioning
 Mainframe characteristics complement cloud user requirements


11                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux


     IBM's Project “Big Green”
                           Double compute
                           capacity with no
                           increase in consumption
                           or impact by 2010
                                                                     IBM will consolidate and virtualize
                                                                      thousands of servers onto approximately 30
                                         1997           Today         IBM System z™ mainframes
                                                                     Substantial savings expected in multiple
            CIOs                          128              1          dimensions: energy, software and system
            Host data centers             155              7
                                                                      support costs
                                                                     The consolidated environment will use 80%
            Web hosting centers            80              5
                                                                      less energy and 85% less floor space
            Network                        31              1
                                                                     This transformation is enabled by the
            Applications                 15,000          4,700        System z sophisticated virtualization
                                                                      capability




12    September 17, 2009                                                                              © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Agenda


 The cloud from a user's perspective

 Oh, yeah, my mainframe with Linux does that

 Possible futures for the Linux desktop

 Some 2008 predictions, one year later




13                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Possible futures for the Linux desktop


 It goes away.

 We stop using desktops, so who cares?

 The Linux desktop becomes a tactic instead of a strategy.

 One Linux desktop distribution ends up with 90% marketshare
  among those using Linux desktops.

 One Linux desktop distribution ends up with 90% marketshare
  among all desktops.

 We reach 33% / 33% / 33% parity with Microsoft® Windows® /
  Apple® Mac OS® / Linux, plus or minus.


14                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Possible futures for the Linux desktop


 We stop pretending that it will be a drop-in replacement for the
  dominant desktop operating system, and make it something better.

 The enterprise sweet spot for Linux desktops is virtualized Linux
  desktops.

 We focus on usability, stability, security, reliability, performance, with
  some cool thrown in.

 It's the browser, stupid.




15                                                                       © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




       An application
         running in a
      virtualized Linux
        desktop on a
      Linux rich client.

16                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Agenda


 The cloud from a user's perspective

 Oh, yeah, my mainframe with Linux does that

 Possible futures for the Linux desktop

 Some 2008 predictions, one year later




17                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




2008 Prediction 1
“Green” will drive significant initiatives in open source

                Linux will help reduce energy consumption through server
              consolidation, virtualization, load balancing and more efficient
                                  resources management.


 This is happening as major customers such as banks move to
  reduce their carbon footprints by consolidating onto mainframes,
  often getting features such as disaster recovery as a bonus.
 Aside from tangential benefits of using Linux, I'm not seeing much
  yet in the way of open source being applied to green initiatives in
  a focused and specific way.




18                                                                          © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




2008 Prediction 2
Linux will not be replaced

 I doubt anyone can seriously argue that any other open source
  operating system has made significant inroads on the growing
  installed base of Linux in the last year.

 Linux will be introduced to thousands more users via implementations
  in mobile phones, though users may not know it.

 Much of the hot technological action is happening on Linux, such as
  virtualization, and this will be essential for cloud computing.

 Linux will increasingly find itself competing against proprietary
  virtualization technologies.

 Linux Inside?


19                                                                    © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




2008 Prediction 3
Linux mindshare will be less x86 focused

 In the cloud, users may not know there is Linux Inside, much
  less x86 Inside.
 From a device perspective, users will think less of operating
  systems and chips, but more of user interfaces, media,
  connectivity, applications, app stores, and coolness.
 Customers are more than capable of choosing the correct
  hardware platform to match their planned workloads.
 The instability and uncertainty in the industry this year is
  causing customers to re-evaluate their software/hardware
  platforms and has been a great opportunity for Linux and
  competitive winbacks.



20                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




2008 Prediction 7
Open standards will grab more attention

 The Open Document Format (ODF) is being approved for use in
  more and more countries around the world.
 Recent adoptees include Malaysia, Norway, Ecuador, Venezuela,
  Taiwan, Hungary, and Latvia.
 The Open Cloud Manifesto has over 250 companies and groups
  supporting it.
 The industry and users will benefit the most from an emerging
  technology when open standards are at the core, and there as early
  as possible.




21                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Finishing up ...


 Linux is at the center of the computing we have today and that which
  we are building for tomorrow.
 I believe the Linux community and
  leadership will rise to tackle
                                                                               Mainframes
  any challenges necessary to
  meet and exceed
  expectations.




                                                                    Desktops                Cloud


22                                                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




For more information ...


 IBM and Linux
  http://www.ibm.com/linux/
 Linux on IBM System z
  http://www.ibm.com/systems/z/os/linux/
 IBM Cloud Computing
  http://www.ibm.com/cloud/
 Bob Sutor's blog
  http://www.sutor.com/blog
 Open Cloud Manifesto
  http://www.opencloudmanifesto.org/




23                                                                  © 2009 IBM Corporation
Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux




Trademarks & Disclaimers
       The following are trademarks of the International Business Machines Corporation in the United States and/or other countries. For a complete list of IBM
       Trademarks, see www.ibm.com/legal/copytrade.shtml: IBM, the IBM logo, BladeCenter, Calibrated Vectored Cooling, ClusterProven, Cool Blue, POWER,
       PowerExecutive, Predictive Failure Analysis, ServerProven, Power Systems, System Storage, System x , System z, WebSphere, DB2 and Tivoli are trademarks
       of IBM Corporation in the United States and/or other countries. For a list of additional IBM trademarks, please see http://ibm.com/legal/copytrade.shtml.
       The following are trademarks or registered trademarks of other companies:
       Java and all Java based trademarks and logos are trademarks of Sun Microsystems, Inc., in the United States and other countries or both
       Microsoft, Windows,Windows NT and the Windows logo are registered trademarks of Microsoft Corporation in the United States, other countries, or both.
       Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or
       registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
       UNIX is a registered trademark of The Open Group in the United States and other countries or both.
       Linux is a trademark of Linus Torvalds in the United States, other countries, or both.
       Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc.
       InfiniBand is a trademark of the InfiniBand Trade Association.
       Other company, product, or service names may be trademarks or service marks of others.
       NOTES:
       Linux penguin image courtesy of Larry Ewing ( lewing@isc.tamu.edu) and The GIMP
       Any performance data contained in this document was determined in a controlled environment. Actual results may vary significantly and are dependent on
       many factors including system hardware configuration and software design and configuration. Some measurements quoted in this document may have been
       made on development-level systems. There is no guarantee these measurements will be the same on generally-available systems. Users of this document
       should verify the applicable data for their specific environment.
       IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply.

       The information contained in this presentation is provided for informational purposes only. Although efforts were made to verify the completeness and accuracy
       of the information contained in this presentation, it is provided “as is”, without warranty of any kind, express or implied. In addition, this information is based on
       IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the
       use of, or otherwise related to, this presentation or any other documentation. Nothing contained in this presentation is intended to, or shall have the effect of
       creating any warranty or representation from IBM (or its affiliates or its or their suppliers and/or licensors); or altering the terms and conditions of the applicable
       license agreement governing the use of IBM software.
       All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products
       and the results they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations
       and conditions.
       This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the
       information may be subject to change without notice. Consult your local IBM business contact for information on the product or services available in your area.
       Information about non-IBM products is obtained from the manufacturers of those products or their published announcements. IBM has not tested those products
       and cannot confirm the performance, compatibility, or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be
       addressed to the suppliers of those products.
       Prices are suggested US list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features.
       Contact your IBM representative or Business Partner for the most current pricing in your geography.
       Any proposed use of claims in this presentation outside of the United States must be reviewed by local IBM country counsel prior to such use.
       Changes are periodically made to the information herein; these changes will be incorporated in new editions of the publication. IBM may make improvements
       and/or changes in the product(s) and/or the program(s) described in this publication at any time.
                                                                                                                                                                                 © 2009 IBM Corporation

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Regarding Clouds, Mainframes, and Desktops … and Linux

  • 1. Bob Sutor – VP, Open Source and Linux, IBM SWG LinuxCon – 21 September, 2009 Regarding Clouds, Mainframes, and Desktops … and Linux © 2009 IBM Corporation
  • 2. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Abstract  Linux is key to driving innovative new technology as well as business models.  It's shaking up the established view of which operating systems should be used for what workloads, while slipping quietly under some very cool new applications.  In this talk, I'll focus on three areas of great opportunity as well as challenge for Linux: the accelerating market for cloud computing, Linux as a significant operating system for mainframes, and the hope for Linux on the desktop. 2 © 2009 IBM Corporation
  • 3. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Agenda  The cloud from a user's perspective  Oh, yeah, my mainframe with Linux does that  Possible futures for the Linux desktop  Some 2008 predictions, one year later 3 © 2009 IBM Corporation
  • 4. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Who is the user for cloud computing?  Could be ... – A user of a virtualized desktop on a thin or fat client. – A non-technical end user who accesses services through a browser or via applications such as disk backup to remote storage. – A “cloud choreographer” who strings together cloud-based services to implement business processes. – A service provider who needs to handle peak load demands. – A developer who employs dynamic resource allocation in clouds to speed application or solution creation. – An IT system administrator who does not build clouds but deploys onto them, probably in addition to traditional managed systems. 4 © 2009 IBM Corporation
  • 5. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux What does a cloud computing user want?  Cloud-friendly applications  Resources: storage, processor, platform  APIs: the more standard the better  Interoperability among clouds (may learn of this need later)  Reduced capital expense  A good, workable pricing scheme  Quality of service, including – Availability – Reliability – Performance I don't think any one of these contradicts the use of Linux, and – Security they all potentially encourage it. – Privacy 5 © 2009 IBM Corporation
  • 6. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Case study: IBM internal cloud for developers Without With Cloud Cloud 100% New Development Liberated funding for new Strategic Software Costs development, Change transformation Capacity investment or direct saving Power Costs Current Case Study Results Deployment (1-time) IT Annual savings: $3.3M (84%) Spend Labor Costs (Operations and Software Costs $3.9M to $0.6M Maintenance) Power Costs Hardware, - 88.8% labor & power Labor Costs savings reduced Hardware Costs - 80.7% annual cost of (annualized) operation Hardware Costs by 83.8% - 88.7% Note: 3-Year Depreciation Period with 10% Discount Rate 6 © 2009 IBM Corporation
  • 7. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux What does a cloud computing provider need?  Maximum practical use of resources: processors, memory, storage  A good, workable pricing scheme  Virtualization, virtualization, virtualization  Acceptable licensing of operating systems being used  Highly reusable skills of system administrators  Minimal power used, heat generated, datacenter space needed I don't think any one of these contradicts the use of Linux, and they all potentially encourage it. 7 © 2009 IBM Corporation
  • 8. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux What special about Linux here?  Linux supports multiple hardware platforms – Implementation span from embedded devices to supercomputers – Speed of support for new platforms – Availability of skills, portability of applications – Scale-out through clustering as well as scale-up through SMP  Linux has an affinity with virtualization and is being used in clouds – Supported on all major hypervisors, from z/VM to VMware and Hyper-V – Ability to be paravirtualized with Xen – Inclusion of KVM as part of Linux  Linux is flexible – Modular and customizable, with flexible usage licensing  Linux is developed by an open community – Sharing skills and resources, leading to faster development 8 © 2009 IBM Corporation
  • 9. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Agenda  The cloud from a user's perspective  Oh, yeah, my mainframe with Linux does that  Possible futures for the Linux desktop  Some 2008 predictions, one year later 9 © 2009 IBM Corporation
  • 10. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Why people are using Linux on mainframes  Virtualization was introduced commercially on IBM mainframes in 1972.  Hypervisor is integrated with the hardware – Sharing of CPU, memory and I/O resources – Virtual network and virtual I/O  Reduced Total Cost of Ownership (TCO) – Environmental savings – single footprint vs. hundreds of servers – Consolidation savings – less storage, fewer servers, fewer software licenses, less server management/support  Mainframe capabilities complement and enhance those of Linux. 10 © 2009 IBM Corporation
  • 11. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Why people are using Linux on mainframes  Utilization often exceeds 90%  Manageability of centralized Linux systems  Typical deployment needs: – High performance transaction processing – I/O intensive workloads – Large database serving – High resiliency and security – Unpredictable and highly variable workload spikes – Low utilization infrastructure applications – Rapid provisioning and re-provisioning  Mainframe characteristics complement cloud user requirements 11 © 2009 IBM Corporation
  • 12. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux IBM's Project “Big Green” Double compute capacity with no increase in consumption or impact by 2010  IBM will consolidate and virtualize thousands of servers onto approximately 30 1997 Today IBM System z™ mainframes  Substantial savings expected in multiple CIOs 128 1 dimensions: energy, software and system Host data centers 155 7 support costs  The consolidated environment will use 80% Web hosting centers 80 5 less energy and 85% less floor space Network 31 1  This transformation is enabled by the Applications 15,000 4,700 System z sophisticated virtualization capability 12 September 17, 2009 © 2009 IBM Corporation
  • 13. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Agenda  The cloud from a user's perspective  Oh, yeah, my mainframe with Linux does that  Possible futures for the Linux desktop  Some 2008 predictions, one year later 13 © 2009 IBM Corporation
  • 14. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Possible futures for the Linux desktop  It goes away.  We stop using desktops, so who cares?  The Linux desktop becomes a tactic instead of a strategy.  One Linux desktop distribution ends up with 90% marketshare among those using Linux desktops.  One Linux desktop distribution ends up with 90% marketshare among all desktops.  We reach 33% / 33% / 33% parity with Microsoft® Windows® / Apple® Mac OS® / Linux, plus or minus. 14 © 2009 IBM Corporation
  • 15. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Possible futures for the Linux desktop  We stop pretending that it will be a drop-in replacement for the dominant desktop operating system, and make it something better.  The enterprise sweet spot for Linux desktops is virtualized Linux desktops.  We focus on usability, stability, security, reliability, performance, with some cool thrown in.  It's the browser, stupid. 15 © 2009 IBM Corporation
  • 16. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux An application running in a virtualized Linux desktop on a Linux rich client. 16 © 2009 IBM Corporation
  • 17. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Agenda  The cloud from a user's perspective  Oh, yeah, my mainframe with Linux does that  Possible futures for the Linux desktop  Some 2008 predictions, one year later 17 © 2009 IBM Corporation
  • 18. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux 2008 Prediction 1 “Green” will drive significant initiatives in open source Linux will help reduce energy consumption through server consolidation, virtualization, load balancing and more efficient resources management.  This is happening as major customers such as banks move to reduce their carbon footprints by consolidating onto mainframes, often getting features such as disaster recovery as a bonus.  Aside from tangential benefits of using Linux, I'm not seeing much yet in the way of open source being applied to green initiatives in a focused and specific way. 18 © 2009 IBM Corporation
  • 19. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux 2008 Prediction 2 Linux will not be replaced  I doubt anyone can seriously argue that any other open source operating system has made significant inroads on the growing installed base of Linux in the last year.  Linux will be introduced to thousands more users via implementations in mobile phones, though users may not know it.  Much of the hot technological action is happening on Linux, such as virtualization, and this will be essential for cloud computing.  Linux will increasingly find itself competing against proprietary virtualization technologies.  Linux Inside? 19 © 2009 IBM Corporation
  • 20. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux 2008 Prediction 3 Linux mindshare will be less x86 focused  In the cloud, users may not know there is Linux Inside, much less x86 Inside.  From a device perspective, users will think less of operating systems and chips, but more of user interfaces, media, connectivity, applications, app stores, and coolness.  Customers are more than capable of choosing the correct hardware platform to match their planned workloads.  The instability and uncertainty in the industry this year is causing customers to re-evaluate their software/hardware platforms and has been a great opportunity for Linux and competitive winbacks. 20 © 2009 IBM Corporation
  • 21. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux 2008 Prediction 7 Open standards will grab more attention  The Open Document Format (ODF) is being approved for use in more and more countries around the world.  Recent adoptees include Malaysia, Norway, Ecuador, Venezuela, Taiwan, Hungary, and Latvia.  The Open Cloud Manifesto has over 250 companies and groups supporting it.  The industry and users will benefit the most from an emerging technology when open standards are at the core, and there as early as possible. 21 © 2009 IBM Corporation
  • 22. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Finishing up ...  Linux is at the center of the computing we have today and that which we are building for tomorrow.  I believe the Linux community and leadership will rise to tackle Mainframes any challenges necessary to meet and exceed expectations. Desktops Cloud 22 © 2009 IBM Corporation
  • 23. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux For more information ...  IBM and Linux http://www.ibm.com/linux/  Linux on IBM System z http://www.ibm.com/systems/z/os/linux/  IBM Cloud Computing http://www.ibm.com/cloud/  Bob Sutor's blog http://www.sutor.com/blog  Open Cloud Manifesto http://www.opencloudmanifesto.org/ 23 © 2009 IBM Corporation
  • 24. Bob Sutor: Regarding Clouds, Mainframes, and Desktops...and Linux Trademarks & Disclaimers The following are trademarks of the International Business Machines Corporation in the United States and/or other countries. For a complete list of IBM Trademarks, see www.ibm.com/legal/copytrade.shtml: IBM, the IBM logo, BladeCenter, Calibrated Vectored Cooling, ClusterProven, Cool Blue, POWER, PowerExecutive, Predictive Failure Analysis, ServerProven, Power Systems, System Storage, System x , System z, WebSphere, DB2 and Tivoli are trademarks of IBM Corporation in the United States and/or other countries. For a list of additional IBM trademarks, please see http://ibm.com/legal/copytrade.shtml. 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Other company, product, or service names may be trademarks or service marks of others. NOTES: Linux penguin image courtesy of Larry Ewing ( lewing@isc.tamu.edu) and The GIMP Any performance data contained in this document was determined in a controlled environment. Actual results may vary significantly and are dependent on many factors including system hardware configuration and software design and configuration. Some measurements quoted in this document may have been made on development-level systems. There is no guarantee these measurements will be the same on generally-available systems. Users of this document should verify the applicable data for their specific environment. IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. The information contained in this presentation is provided for informational purposes only. 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