MPRC Presentation - Assembly 2011 Breakout
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The document outlines the objectives and team structure necessary for an effective Marketing, Publicity, and Communications (MPRC) strategy in a rotary club setting. Key goals include promoting information to members and the public, celebrating rotary activities, attracting new members, and maintaining links within the rotary community. It suggests a team size of 7-10 people, with specific roles like newsletter editor, webmaster, and archivist to ensure coverage and coordination of these activities.
MPRC Presentation - Assembly 2011 Breakout
- 1. Making MPRC Work in Your Club
- 2. “EH?”
- 3. MPRCA fully integrated team, ensuring that all aspects of Marketing, Publicity and Communications are progressed in a joined-up manner, incorporating Media, Newsletter, Web and Archives.
- 5. ObjectivesProvide information to membersObjectivesProvide information to members
- 6. Provide information to the publicObjectivesProvide information to members
- 7. Provide information to the public
- 8. Raise the profile of RotaryObjectivesProvide information to members
- 9. Provide information to the public
- 10. Raise the profile of Rotary
- 11. Celebrate what we doObjectivesProvide information to members
- 12. Provide information to the public
- 13. Raise the profile of Rotary
- 14. Celebrate what we do
- 15. Attract new membersObjectivesProvide information to members
- 16. Provide information to the public
- 17. Raise the profile of Rotary
- 18. Celebrate what we do
- 20. Sell the club to guest speakersObjectivesProvide information to members
- 21. Provide information to the public
- 22. Raise the profile of Rotary
- 23. Celebrate what we do
- 25. Sell the club to guest speakers
- 26. Give the speakers’ organisations profileObjectivesProvide information to members
- 27. Provide information to the public
- 28. Raise the profile of Rotary
- 29. Celebrate what we do
- 31. Sell the club to guest speakers
- 32. Give the speakers’ organisations profile
- 33. Maintain links with the Family of RotaryObjectivesProvide information to members
- 34. Provide information to the public
- 35. Raise the profile of Rotary
- 36. Celebrate what we do
- 38. Sell the club to guest speakers
- 39. Give the speakers’ organisations profile
- 40. Maintain links with the Family of Rotary
- 41. Maintain links with Inner WheelObjectives (Cont’d)Advertise club eventsObjectives (Cont’d)Advertise club events
- 42. Raise your club’s profile in RI/RIBIObjectives (Cont’d)Advertise club events
- 43. Raise your club’s profile in RI/RIBI
- 44. Ensure all your club’s history is collatedObjectives (Cont’d)Advertise club events
- 45. Raise your club’s profile in RI/RIBI
- 46. Ensure all your club’s history is collated
- 47. Prepare information for future chartersObjectives (Cont’d)Advertise club events
- 48. Raise your club’s profile in RI/RIBI
- 49. Ensure all your club’s history is collated
- 50. Prepare information for future charters
- 51. Ensure best timings of club eventsObjectives (Cont’d)Advertise club events
- 52. Raise your club’s profile in RI/RIBI
- 53. Ensure all your club’s history is collated
- 54. Prepare information for future charters
- 55. Ensure best timings of club events
- 56. Compete for District MPRC trophiesObjectives (Cont’d)Advertise club events
- 57. Raise your club’s profile in RI/RIBI
- 58. Ensure all your club’s history is collated
- 59. Prepare information for future charters
- 60. Ensure best timings of club events
- 61. Compete for District MPRC trophies
- 62. Compete for RIBI MPRC trophiesSo What Size Team do I Need? 3?
- 63. So What Size Team do I Need? 4?
- 64. So What Size Team do I Need? 5?More?
- 65. So What Size Team do I Need? One person from each Service CommitteeSo What Size Team do I Need? One person from each Service Committee
- 66. Newsletter EditorSo What Size Team do I Need? One person from each Service Committee
- 68. WebmasterSo What Size Team do I Need? One person from each Service Committee
- 70. Webmaster
- 71. ArchivistSo What Size Team do I Need? One person from each Service Committee
- 73. Webmaster
- 74. Archivist
- 75. Speakers’ CoordinatorSo What Size Team do I Need? One person from each Service Committee
- 77. Webmaster
- 78. Archivist
- 80. Awards CoordinatorSo What Size Team do I Need? One person from each Service Committee
- 82. Webmaster
- 83. Archivist
- 86. MPRC CoordinatorSo What Size Team do I Need? One person from each Service Committee
- 88. Webmaster
- 89. Archivist
- 92. MPRC CoordinatorSo potentially 7-10 depending upon club size
- 93. OK, So How Could I do This?
- 94. OK, So How Could I do This? Each team member covers own eventsOK, So How Could I do This? Each team member covers own events
- 95. Rota in place to cover club nightsOK, So How Could I do This? Each team member covers own events
- 96. Rota in place to cover club nights
- 97. All write-ups and photographs sent to Web, Archives and MPRC CoordinatorOK, So How Could I do This? Each team member covers own events
- 98. Rota in place to cover club nights
- 99. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
- 100. Coordinator issues to Media/Press single-sendOK, So How Could I do This? Each team member covers own events
- 101. Rota in place to cover club nights
- 102. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
- 103. Coordinator issues to Media/Press single-send
- 104. Webmaster posts on club webpage OK, So How Could I do This? Each team member covers own events
- 105. Rota in place to cover club nights
- 106. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
- 107. Coordinator issues to Media/Press single-send
- 108. Webmaster posts on club webpage
- 109. Newsletter Editor includes in next editionOK, So How Could I do This? Each team member covers own events
- 110. Rota in place to cover club nights
- 111. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
- 112. Coordinator issues to Media/Press single-send
- 113. Webmaster posts on club webpage
- 114. Newsletter Editor includes in next edition
- 115. Archivist stores OK, So How Could I do This? Each team member covers own events
- 116. Rota in place to cover club nights
- 117. All write-ups and photographs sent to Web, Archives and MPRC Coordinator
- 118. Coordinator issues to Media/Press single-send
- 119. Webmaster posts on club webpage
- 120. Newsletter Editor includes in next edition
- 121. Archivist stores
- 122. Regular (monthly?) MPRC Meeting