How to suck eggs...!
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The document discusses effective public relations (PR) strategies for the Rotary organization, highlighting the importance of messaging and community engagement. It provides guidance on managing crises, promoting core values, and enhancing public awareness of Rotary's activities. The content emphasizes the need for a unified communication approach to effectively reach both Rotarians and non-Rotarians.
How to suck eggs...!
- 1. how to suck eggsEleven Twelve Team PR & Media TrainingQueens Hotel, PerthSunday, 20 February 2011
- 2. what is effective PR?getting the right message to the right people in the right way...
- 3. PR isolation in Rotary
- 4. Destined to be the bridesmaid...?
- 5. RI strategic planEnhance public image and awarenessUnify image and brand awareness
- 9. Encourage clubs to promote“your less fun granddad...”
- 10. ...what we actually do
- 11. Why change the message?
- 14. Officer guidance
- 15. sparks interest
- 16. human interest
- 17. ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDSMoney raised will help their local community
- 18. ROTARY SIGNS BECKHAM AS FIRST AMBASSADORFootballer will help highlight Rotary’s humanitarian work
- 19. givegrin
- 20. X
- 21. X
- 22. X
- 23. X
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- 26. Cropping
- 27. club crisis
- 28. Buy a little timeThink about what you need to do nextEstablish the factsContact the DG & DMPRCCDesignate a spokesperson for situationAgree a statement of factsEveryone sticks to the plan of action
- 33. How good PR will pay off“In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.”Paul Harris, founder of Rotary