MS Tutorial 3
- 1. Tutorial 3 Strategic Management QSB2413 Management Science
- 2. Questions 1. Define strategic planning. Why is it important? 2. What are the major components of a strategic analysis? 3. What is mission statement? A vision statement? Why is it important to develop or assess each? 4. List down the characteristics / criteria of a good mission statement.
- 3. Google What is Google’s mission statement?
- 4. Answers • Google’s mission is to organize the world’s information and make it universally accessible and useful. • Question:- Differentiate between data, information and knowledge.
- 5. Case Study Google: A tool for information or oppression? Google, the Internet search engine giant, wanted to enter China, the largest single market in the world. Their competitors, Microsoft and Yahoo, were already there. But going to China presented a strategic and an ethical dilemma for Google – they could go into the market only if they agreed to censor search results. Such actions did not align with their mission of making the world’s information “universally accessible and useful”.
- 6. Case Study In 2006, Google followed Microsoft and Yahoo into China, agreeing to adhere to the Chinese government’s censorship demands. They reasoned that reaching the global market was more important than following the ideals indicated on their own mission statement. Quietly, however, Google’s executives continued to morally object many of the Chinese government’s stipulations and began a passive-aggressive campaign to defy the government’s desire. On many occasions, Google would strip certain websites from their search results only to re-add them a few days later. At the same time, Google was facing opposition from various human rights groups, angry that the company would agree to censor their results at all. Google had two foes: the government of China, and Google users who were advocates for free information exchange. It was a challenging situation.
- 7. Case Study Late in 2009, Google realized that they had been hacked. As they investigated over the subsequent days and weeks, if became clear that the Chinese government itself was the likely perpetrator. The hacking compromised not only proprietary engineering code but also personal information from activists who held Google accounts. E-mails, schedules, contacts and other data were now likely in the hands of the Chinese government. In this moment, Google had become a tool for oppression. On January 10, 2010, Google announced to their U.S. and Chinese offices that they were no longer adhering to censorship laws in China. Their Beijing office closed, and their search engine was quickly taken down by the government. The Google China experiment had ended. Google has since moved to Hong Kong, a region not subject to the same censorship laws as the mainland, but continues to be a target of government hacking and mainland censorship.