Mss deck
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This document announces a panel at SXSW 2015 on managing corporate crises. The panel will provide advice from experts on developing crisis management plans, making real-time decisions during a crisis as it unfolds under public and media scrutiny, conducting mock interviews to prepare for media appearances during tough circumstances, riding out criticism until the tide turns, and repairing a reputation after a crisis through preparedness and social media monitoring. The panelists are principals from The Incite Agency and include former White House and campaign press secretaries.
Mss deck
- 1. MANAGING A SHIT STORM &Restoring Your Brand SXSW 2015 PANEL SUBMISSION
- 2. SXSW 2015 PANEL SUBMISSION CORPORATE CRISIS develop almost overnight relentless media and public scrutiny airwaves, in print and online full scale crisis as it unfolds real-time decisions MOCK INTERVIEWS AND MEDIA APPEARANCES tough circumstances RIDE OUT THE TIDE OF CRITICISM repair a reputation post-crisis. BE PREPARED BEFORE A CRISIS EVEN STRIKES Principals from the incite agency BIG DATA SOCIAL LISTENING
- 3. SXSW 2015 PANEL SUBMISSION ROBERT GIBBS White House Press Secretary // Principal @ The Incite Agency BEN LABOLT Obama 2012 Campaign Press Secretary, Rahm Emmanuel Communications Director // Principal @ The Incite Agency We’ve Been There. We’ll Tell You How To Survive And Recover.