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Fast Faster
FastestA Marketing Disruption Story
Hans Smellinckx
A mash-up presentation with special thanks to Philip De Cleen
Hans Smellinckx
@Hanssmellinckx
Onlinemarketingmanager.be
Bain and Company, May 2016
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
The reason behind
The Madness
Fast, faster, fastest : a marketing disruption story
ACCELERATION
TIME = FLUIDE
ACCELERATION
TIME = FLUIDE
TECHNOLOGY
ACCELERATION
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Investors:
Leonardo DiCaprio - Actor
Larry Page - GOOGLE
Sergey Brin - GOOGLE
Evan Williams - TWITTER
ACCELERATION
TIME = FLUIDE
TECHNOLOGY
ACCELERATION
SOCIOLOGIC
ACCELERATION
Fast, faster, fastest : a marketing disruption story
Peer pressure
Fast, faster, fastest : a marketing disruption story
ACCELERATION
TIME = FLUIDE
TECHNOLOGY
ACCELERATION
SOCIOLOGIC
ACCELERATION
RYTHM OF
LIFE
Fast, faster, fastest : a marketing disruption story
weeks
days
hours
ACCELERATION
TIME = FLUIDE
TECHNOLOGY
ACCELERATION
SOCIOLOGIC
ACCELERATION
RYTHM OF
LIFE
Fast, faster, fastest : a marketing disruption story
Bron : De Morgen 10/6/15
o.b.v. Ignace Glorieux
TIME = FLUIDE is super fast changing world!
EFFECT….
 Growing insecurity
 Growing indifference
 More stress
ACCELERATION
Bron : De Morgen 10/6/15
o.b.v. Ignace Glorieux
Fast, faster, fastest : a marketing disruption story
ACCELERATION
INSTANT GRATIFICTAION
How to save time?
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
CONFLICT
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
•
Fast, faster, fastest : a marketing disruption story
DREAM IT
CREATE IT
TEST IT
LEARN FROM IT!
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
Fast, faster, fastest : a marketing disruption story
START QUESTIONNING YOUR ORGANISATION
Fast, faster, fastest : a marketing disruption story
Every team
Every department
Every manager
Every CEO
ALL COMPANIES
Fast, faster, fastest : a marketing disruption story
@Hanssmellinckx
Onlinemarketingmanager.be
www.emailmarketing2015.com

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Fast, faster, fastest : a marketing disruption story

Editor's Notes

  • #36: http://trendwatching.com/trends/the-future-of-luxury/?utm_campaign=Content+Team+-+Publications&utm_source=hs_email&utm_medium=email&utm_content=34786408&_hsenc=p2ANqtz-9hV4fqpQJeB_EGYJXknwsUZigvSuYH4prrBoHQD1qOF2aNvFHjAnjn8H5FEEQAfzf9vxoEYrAWZP43a5nn1KMkEEWydQ&_hsmi=34786408
  • #40: Personal security is an issue for high value consumers