MSU Communicator 2009

Communicator
College of Communication Arts and Sciences 2009

Leadership
Pages 3-5

2009 Alumni Awards
Pages 8-9

Career Resources
Page 23

bally
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INSIDE THIS COMMUNICATOR
2009 Communicator
The Communicator is published
each year by the College of
3 CAS Alumni Board President
Communication Arts & Sciences
for alumni, faculty, staff and
friends of the college.

College of Communication Arts &
4-5 CAS Leadership
Sciences,
287 Communication Arts & Sciences
Building,
Michigan State University,
East Lansing, MI 48824
Email: CASnews@msu.edu
6-7 Major Gifts
Dean Pamela Whitten

Editor: Kirsten Khire 8-9 The Celebration
Contributors: Edward Cohen,
Bridgette Gregory, Phyllis Kacos,
Andrea Kovac, Nicole Marble,
Tom Oswald, Brittany Smith
10-11 Alumni Stories
Designer: Colleen Maxwell
Covers/illustrations: Alex Smith

Photographers:
Kevin Fowler/ 12-13 Children’s Central
dharma bum graphics,
Christa Milster, Amanda Ross,
Jordan Sweet

Printing Manager: MSU Printing 14-15 ICT in Tanzania
Printing: Dobb Printing

Copyright © 2009
Michigan State University 16-17 Impact in Mexico
College of
Communication
Arts & Sciences
All rights reserved.™
18-19 Film/Media Arts Initiative
College Alumni Board
Ed Cohen, President
Carla Wilson-Neil, Vice President
Lee Scott, Treasurer 20-21 Journalism Milestones
Lindsay Warren, Past President
Jim Alexander
Thomas Baldwin
David Coelho 22-23 Amazing Internships
Nancy Crawley
Brian Hamrick
Jeff Lambert
Matt Martyn 24-25 Student Awards
Barbara Mason
Angela Massenberg
Erika Myers
Diane Neal 28 Upcoming Events
Jana O’Brien
Steve Schram
Ed Swiderski There’s even more in our online edition:
cas.msu.edu/communicator

CAS ALUMNI BOARD PRESIDENT
Ed Cohen,
BA Telecommunication,
PhD Mass Media

At pretty much every turn, you’re hearing or
reading about the economy and for nearly all of
us, the twists of employment statistics, business
downturns (especially in Michigan), and the
monumental changes in the media landscape are
having an effect. As president of the College of
Communication Arts & Sciences Alumni Board
and as someone directly involved in the radio
business, I have a first-hand view.
In these uncertain times, it’s important to
continue to support our students, our college
and its mission. Of course, direct financial significant contribution in his or her field? You a faculty member currently in the college who
support is most appreciated, but there are can nominate that person for an outstanding helped change your life.
other ways you can be involved with the alumni award. For more than 30 years, the The college is on the ascent. Thanks to the
college. For example, did you know that part college has put a spotlight on the wonderful great work of former Dean Chuck Salmon and
of your MSU Alumni Association dues come contributions of alums who have made a interim Dean Brad Greenberg, the foundation is
back to the college? If you’re not an MSUAA difference. As board president, I had the in place for future growth under our new dean,
member, consider joining now. The benefits are great pleasure of meeting this year’s winners Pamela Whitten. All of us on the board are
worthwhile and it shows your support not only and introducing each of them at both the excited and energized by Dean Whitten’s recent
for MSU, but also for our college. commencement ceremony and the alumni appointment and you’ll read more about her in
You can connect to the college and with awards dinner in May. this issue of the Communicator.
fellow alums through a number of options. Speaking of nominations, the Alumni Board Be part of the college. We want your support
Whether you choose LinkedIn, Facebook has taken on the commitment to permanently and your involvement in whatever way works
or visit the college’s website (www.cas.msu. fund the Faculty Impact Award. I’m sure you best for you. Thank you.
edu), you’re part of a much bigger community remember many of the faculty that helped shape For more info on how to get involved, contact
of more than 40,000 alumni throughout the your MSU experience and your career. This Andrea Kovac at kovacand@msu.edu.
world. There is no need to tell you the value award gives us the chance to let the best of the
of networking, but you should be aware this CAS faculty know how much they gave us and
Cohen meets a student at the college’s Speed
network already exists and can help you. to do so in a very tangible way. And you can be Networking event in February.
Do you know a CAS alum who has made a part of the Faculty Impact award by nominating Amanda Ross/CAS

ThANk yOU TO INTERIM DEAN GREENBERG
University Distinguished Professor Emeritus Bradley Greenberg
served as interim dean of the college during the national search for a
permanent dean.
An MSU faculty member since 1964, Greenberg served as chairperson
of the Department of Communication from 1978 through 1983. He also
chaired the Department of Telecommunication from 1984 through 1990.
He was honored with the title of University Distinguished Professor in
1990.
To contact Dr. Greenberg, email bradg@msu.edu.

Interim Dean Bradley S. Greenberg hands a diploma to a new CAS
graduate in May.
Kevin Fowler/dharma bum graphics

2009 | The CommuniCaTor | 3

hONORING DEAN SALMON’S 5 yEARS
Charles Salmon, the seventh dean in the
history of the college, is in the midst of a two-
year appointment in Israel, where he is teaching,
cultivating new international partnerships, and
launching several new research and outreach
projects in the Middle East.
Prior to his departure, members of the MSU
community and friends of the college turned out
on Jan. 12 to bid farewell and to honor him for
his five years of leadership as dean.
Merri Jo Bales, college alumni board
president from 2003-2005, welcomed guests
and introduced speakers MSU Trustee
Faylene Owen; MSU Provost Kim Wilcox; the
college’s first alumni board president Edward
Deeb; veteran MSU administrator and host
Jim Potchen; Director of the Health and Risk
Communication Center Sandi Smith; and
Interim Dean Bradley Greenberg.
Jim Spaniolo, the college’s sixth dean and Potchen, a former dean from Johns Hopkins faculty for their achievements, and grateful for
current president of the University of Texas- who has been an MSU department chair for their support.”
Arlington, flew up from Texas to attend the more than thirty years, told Salmon, “You are Prior to becoming dean of the college,
event. Also in attendance was Ned Brandt, the one terrific dean. I know because I’ve worked Salmon served as Director of the Mass Media
person most responsible for establishing the for most of them.” PhD Program; founding Director of the MA
college’s first named professorship in its (then) Ed Deeb presented Salmon with the Program in Health Communication; Senior
40-year history. This honorary position, the Ellis Distinguished Service Award from the Michigan Associate Dean; Associate Dean for Graduate
N. Brandt Professorship in Public Relations, Food and Beverage Association for “outstanding Education and Research; and Associate Dean
was awarded to Salmon in 1994, and was and unselfish dedicated service to Michigan for Undergraduate Education. He was awarded
instrumental in his recruitment to MSU from State University and Michigan’s young people.” a Fulbright Fellowship to teach and conduct
Emory University. Staff members from the dean’s office debuted research in Israel in 2001, which resulted in
MSU Trustee Faylene Owen wished Salmon a surprise video tribute that they crafted in the book, Into the Fire: A Post-9/11 American in
well, saying, “Your peers respect you, your honor of Salmon and some of the highlights of Tel Aviv.
students adore you, and because your heart is in the past five years. To contact Dr. Salmon, email salmon@msu.
the right place, this is why they feel the way they Salmon recalled fond memories of his edu.
do about you. We expect your time away from service as dean. “I have been blessed with the
us to be very temporary, and that you must opportunity to work with the most dedicated
The MSU community honored former dean
return to us.” and effective dean’s office staff on campus, to Charles Salmon during a special reception on
MSU Provost Kim Wilcox, an alum and collaborate on research with some of the greatest Jan. 12. Here, Salmon (second from left) with
former Alumni Board presidents Gary Mescher,
faculty member of the college, presented minds in our field, and to enjoy the sense of Bill Castanier, Merri Jo Bales, and Edward Deeb.
“Ode to a Dean,” a poem he wrote in honor community that characterizes our college. Jordan Sweet/CAS
of Dean Salmon. I am very proud of our students, alumni and

“I have been blessed with the opportunity to work with the most
dedicated and effective dean’s office staff on campus, to collaborate on
research with some of the greatest minds in our field, and to enjoy the
sense of community that characterizes our college.”


INTRODUCING DEAN whITTEN
Pamela Whitten, who has served MSU for Health Care Studies (1998-2004), director of
more than 11 years, is the eighth permanent the Health Risk and Communication Center
dean of the college. (2004-05) and program director of MSU’s
Whitten, a longtime professor and most Family Research Initiative (2006-07).
recently associate dean of the college, was Prior to coming to MSU, Whitten was on
approved by the MSU Board of Trustees on faculty at the University of Kansas Medical
June 19. Her appointment was effective July 1. Center where she launched and administered a
“Pamela’s academic credentials, telemedicine program for the state of Kansas.
administrative history, and active research and Before joining academia, Whitten worked
teaching agenda will serve her well in her new in the private sector as director of corporate
role as dean,” said MSU Provost Kim Wilcox. communications for an American bank in
Whitten is a professor in the college’s Germany and public relations director for a
Department of Telecommunication, metropolitan hospital.
Information Studies, and Media, and served as Whitten’s research interests have focused
associate dean for research and graduate studies mainly on the use of technology in health
for the past several years. care, specifically telehealth and telemedicine.
In her administrative role, Whitten directed She is interested in using technology to bring
the college’s Research Office and oversaw She began her MSU career in 1998 when health services and education to underserved
all graduate programs and opportunities in she was appointed assistant professor in the populations.
the college. Department of Telecommunication. Moving Whitten earned a bachelor’s degree from
In her faculty position, Whitten is quickly up the ranks, Whitten was promoted to Tulane University, a master’s from the University
responsible for conducting technology and associate professor in 2001 and full professor in of Kentucky and doctorate from the University
health-related research, as well as teaching 2004. She also has served as a research fellow of Kansas.
graduate and undergraduate courses. in the College of Human Medicine, Institute of

MESSAGE FROM DE
AN whITTEN
I look forward to working
very closely with our exten
dean of the college. In my sive network of loyal, de
first year, I seek to facilita dicated alumni in my ne
te evolution of the colleg w role as
forward. Some of my go e and continue to prope
als include: l the college
• continuing to focus the
College of Communicatio
reputation in the areas of n Arts & Sciences. The
health & risk communica college has top rankings
tion, new communicatio and a high
intercultural communica n technologies, and intern
tion. Those areas are na ational/
• advancing our college tural areas of focus for ou
by finding new ways an r college and we can bu
d sources for fundraisin ild on them.
state universities are rec g and support. MSU an
eiving less state support d many other
advancement office. We than ever. We have a str
can help you as alumni ong alumni base and we
and friends and we ask have a strong
students and programs that you help us when yo
need your support. u can. Our
• developing our college’s
resources and people. In
increasing economic do recognition that the comi
wnturn, I want to ensure ng year will most likely inc
that our personnel maint lude an
many accomplishments ain a sense of fun and pri
. We are an amazing co de in their
touch very soon. llege, and I encourage yo
u to pay us a visit and ge
t back in
To contact Dean Whitten
, email pwhitten@msu
.edu.


Software company provides major in-kind donation to department
Faculty from the Michigan State University questions and then present the findings in a positively affect our rankings,” he said.
Department of Advertising, Public Relations, visually appealing and professional manner,” “We are pleased to offer Michigan State
and Retailing have received a major in-kind Good said. University XP3 Suite, our data analysis/
software donation. Faculty member Jessica Carlo said the presentation software, as it will help to prepare
In April, Interactive Edge donated more gift also will help students gain a competitive the future leaders in the consumer products,
than $757,000 worth of the latest version of advantage as they approach the tight labor food and retailing industries with the best
business software called XP3 for classroom use market upon graduation. in class technology to prepare them for the
to leverage data more effectively. A previous “XP3 is a professional industry-level, SAP- opportunities ahead. Interactive Edge strives
software donation by the company has been certified software used by companies such as to be on the cutting edge with updates that
used in classes over the past few years with Anheuser-Busch, Diageo, Dr Pepper Snapple allow for more effective use of many different
tremendous benefits, according to Group, Quaker Oats, Gatorade, and many data sources including our latest integration
the department. more. Job interviewers were really impressed with space management and shopper insights
The upgraded software will allow students with former students’ use of professional-grade data,” said Zel Bianco, president and CEO of
in the department to better analyze and present analytical tools,” Carlo said. Interactive Edge.
data in a way that is consistent with industry Rich Tibbals, director of technology and For more information about Interactive
practices, said Linda Good, faculty member and facilities in the college, says such gifts greatly Edge, go online to www.interactiveedge.com.
associate chair of the department. enhance the opportunities for students – both For more information on making
“Our department is very grateful for this today and in the future. contributions, contact Cara Boeff, director of
continued support from Interactive Edge, which “Our college is constantly seeking to provide advancement, at boeff@msu.edu.
helps our students tremendously. With this state-of-the-art technology solutions in the
software, we are able to prepare students to both classrooms and labs, and such tools also help
query databases to identify answers to research us to recruit future students and can even help

Fundraising
Campaign
suCCessFul
The Knight Center for
Environmental Journalism
successfully concluded its $2.2
million fundraising campaign
by raising $150,000 for its
endowment during the past year.
“The center raised $450,000
Join us at 2 pm on Friday, with $150,000 in matching funds
October 16 (during MSU during the past three years from
Homecoming weekend) for more than 1,600 donors. This
the dedication of the Three capital campaign has been very
Mothers Patio, made possible challenging — particularly during
by a gift from Richard Bush the past six months — because
and Patricia McGuigan, of the ongoing recession,” said
this year’s CAS Honorary Knight Center Director Jim
Detjen. “I sincerely thank all of our
Alumni Award winners. Bush
many donors whose generosity
envisioned the patio as a during a difficult economy has
way to honor three mothers, enabled us to reach our goals,”
scholars, and Spartans in he said.
his life: Ruth Cady Bush,
Phyllis Spring Petrullo, and For more information on the
June Bercin Snyder. This Knight Center, go online to
special celebration will occur www.ej.msu.edu.
before the MSU Homecoming
Parade. Join us!


Entrepreneur gives in commercial roofing. In 1999, after 19
years in the business, Whaley began to seek
back to advertising out entrepreneurial ideas to develop his own
and environmental company. “A friend in the terrazzo flooring
business said ‘help me out, let’s make this more
journalism artistic,’” Whaley said. They began creating
samples – and trying to create a new market.
Then in July 2002, he read an article in the
Tim Whaley has been in Texas for the past Dallas Morning News that changed his life. A
26 years, but his Spartan connections have Plano, Texas company was seeking markets to
never been stronger. use their crushed glass.
Whaley (BA ’81 Advertising) is founder “I thought, why not use recycled glass for
and CEO of EnviroGLAS, a recycled glass the flooring, instead of cutting marble out of a
manufacturing company that produces mountain? Why not recycle and help create a
customized flooring and counters made sustainable product?” he said.
of recycled glass from many sources. Whaley worked closely with his mentor
EnviroGLAS products have been featured in Mattia Flabiano Jr. of American Terrazzo
national media and on HGTV programs such Company to get the idea off the ground. He
as Dream Builders, Small Space, and Red, Hot developed a patent in 2004, and applications
and Green. And his work recently garnered a of the new recycled floor began – from a city
Texas environmental awareness award. office vestibule, a sustainable school, and
After receiving a letter and questionnaire more recently the MSU Stadium entrance and
from Michigan State University to submit a Chemistry Building entrance.
career update, Whaley responded and the “MSU has really stepped out about
reconnection process began. In the process, he designing with sustainable materials,” Whaley
rekindled his MSU spirit. says, “and I’m very proud to be part of that
Over the past year, Whaley has pledged commitment.”
a generous cash contribution to the MSU In 2007, Whaley established EnviroGLAS,
Department of Advertising, Public Relations, and now makes products from crushed
and Retailing, and to the Knight Center for mirrors, beer bottles, aluminum shavings,
Environmental Journalism. Both gifts are very stained glass, mother of pearl, and clear glass
meaningful to Whaley, who is a member of the – all that otherwise might go to the landfill if
Beaumont Tower Society. not recycled by other companies. Whaley is
“As an advertising student at MSU, I an active member of the U.S. Green Building
remember the exact details of my Advertising Council. He is also working with Kohler to
486 course, a client campaigns course still develop products using recycled porcelain.
going strong today. Our team’s client in 1981 Recent developments with IKEA mean his
was Michigan Asparagus. That semester, I products will be more available than ever.
learned a lot about asparagus and a lot about “It’s a gratifying experience and a win-win
advertising. The course was one of my most for the environment and the clients. We create
memorable while at MSU and helped me products that are conversation pieces and truly
develop skills to get my first job.” one of a kind,” Whaley said.
In April, Whaley participated as a client for For more information about EnviroGLAS,
the same course he was in 28 years ago. go online to www.enviroglasproducts.com.
“It was an amazing full circle feeling passion for the environment and his company’s For information on making contributions,
to be on the other side of the table giving green stance. His gift will help support student contact Cara Boeff at boeff@msu.edu.
students feedback about their presentations, internships in environmental journalism.
which were amazing,” Whaley said. “We are “I believe it’s very important to leave
Tim Whaley (BA ‘81 Advertising) showcases
hoping to implement fresh ideas from these your mark. As I reflect on what I learned, it the EnviroGLAS flooring at the MSU Stadium
presentations.” happened to be here at MSU. I’m validating entrance.
Jordan Sweet/CAS
Whaley’s commitment to the Knight Center that in my pledges,” he said.
for Environmental Journalism matches his Whaley’s career began at Owens Corning


the celebration Left to right:
Frank Boster,
Andrew
MacMillan,
Bradley
Greenberg,
Mark Hollis,
Merri Jo
Bales, Jan
Lewin, Ed
Cohen,
and David
Weitzner
at The
Celebration
in May.
Kevin Fowler/
dharma bum
graphics

On May 9, friends of the college ANDREW MACMILLAN (BA ‘99 JAN LEWIN (PhD ‘94 Audiology and Speech
gathered for The Celebration: 2009 Telecommunication), Rising Star Alumni Award, Sciences), Outstanding Alumni Award,
Alumni Awards Banquet at the Kellogg Vice President of Product Management for Associate Professor in the Department of Head
Oracle Enterprise Content Management: “I think and Neck Surgery and the Director of the
Center. This year, the college honored
the college’s new programs are enabling people Section of Speech Pathology and Audiology at
nine outstanding individuals. Alumni
to go into fields like product management and the University of Texas M.D. Anderson Cancer
Board President Ed Cohen served as application architecture—I think those are some Center: “This honor really represents one of the
emcee for the event. Here are some of the jobs that companies are looking to fill.” most memorable events of my career.”
thoughts from their speeches.
MARK HOLLIS (BA ‘85 Communication), DAVID WEITzNER (BA ‘60 Advertising),
RICHARD BUSH AND PATRICIA Outstanding Alumni Award, Athletics Director Outstanding Alumni Award, active teaching
MCGUIGAN, Honorary Alumni Award, founders for Michigan State University: “I didn’t have a professor at USC and former president,
of the Organ Donations Communication chance to go through commencement as an Worldwide Marketing for MCA/Universal
Initiative, the Three Mothers Patio, and The Art undergrad as our basketball team was playing Studios: “Throughout my career, the one thing
of the Start course. On giving: “Giving opens up on the road and I was a manager at the time, that I have always held to, I learned here—the
a positive, whole new way of thinking in your life so yesterday was my first chance to go through efficacy of the relationship between a brand and
and the profound feelings it brings with it – those commencement, and it was a very special a consumer…I owe it to Michigan State.”
are strong and deeply rewarding feelings about moment for me.”
helping others and helping something that you FRANK BOSTER, Faculty Impact Award:
truly love; we receive a gift, when giving.” MERRI JO BALES (BA ‘77 Communication), “Nietzsche pointed out that students repay us
Outstanding Alumni Award, Director of Strategy poorly if they remain students always. Perhaps
CHRIS HANSEN (BA ‘71 Telecommunication), Development, Communication and Integration a corollary is that they repay us well if they
Outstanding Alumni Award, correspondent for Consumers Energy: “When I think about this become peers and colleagues. If so, then my
for NBC News’ Dateline NBC: “I can tell you college and this university, I am always proud to former students have repaid me very well.”
honestly that I owe a lot of my success to the say—Go Green.”
education and training and experiences that I Listen to each winner at youtube.com/
had right here at Michigan State University.” msucommarts


LeFt: Chris
Hansen
talks to MSU
students.
Hansen
received
a 2009
Outstanding
Alumni Award.

beLoW: 2009
Outstanding
Alumni Award
recipient Jan
Lewin in her
lab.

Above:
Professor Frank
Boster in class. Boster
received the 2009
Faculty Impact Award.

Right: Mark Hollis
with an MSU student
athlete. Hollis
received a 2009
Outstanding Alumni
Award.

beLoW: 2009
Outstanding Alumni
Award winner David
Weitzner with an MSU Merri Jo
student. Bales, far left,
with former
dean Charles
Salmon and
alum Edward
Deeb. Bales
received
a 2009
Outstanding
Alumni
Award.


alumna inducted into the Cable hall of Fame
Susan Packard (BA ‘77 Advertising/Honors and Fine Living. Prior to her current post, she chronicling the contributions of women to
College, MA ‘79 Advertising) was inducted was president of worldwide distribution for the the cable and telecommunications industry.
into the Cable Hall of Fame on Oct. 16 at a Scripps cable brands. Contemporary Economics, a high school
celebration held in Denver, Colo. Susan began her cable career at HBO then textbook, profiled her as an entrepreneur in
Packard is president of brand outreach for moved to NBC to help found CNBC. She the field of media specialization. Cablevision
Scripps Networks, responsible for aligning brought her extensive experience to HGTV. magazine cited her as one of “12 Most Powerful
corporate citizenship activities with the business Under Packard’s helm as chief operating officer, Women in Cable,” and CableWorld magazine
agenda of Scripps Networks, a division of E. HGTV became one of the fastest growing cable honored her among “The Most Influential
W. Scripps. Her work maximizes the value of networks in television history. Today HGTV Women in Cable.” Most recently, she was the
the lifestyle brands to the parent company, is available in more than 95 million U.S. homes recipient of the 2007 YWCA Tribute to Women
clients and to the consumer. The brands include and distributed in 170 countries and territories. Award in the business and government category.
HGTV, Food Network, DIY Network, Fine Susan helped to build Scripps Networks to a In 2004 she became the first woman elected
Living TV Network and Great American market value of over $6 billion. to serve on the board of directors of Churchill
Country (GAC). Susan has been recognized by industry Downs, Inc. (the Kentucky Derby).
Susan was cofounder of HGTV and served in peers, colleagues and employees as an innovator, Susan was named an Oustanding Alumni
many leadership roles, including chief operating pioneer, role model and mentor. She received Award winner of the college in 2003.
officer. She also served as president of Scripps the Woman of the Year award by Women in To view pictures from the event, visit www.
Networks New Ventures, where she oversaw Cable & Telecommunications (WICT) and cablehalloffame.com.
the development and launch of DIY Network was profiled in Modern Visionaries, a book

Commencement 2009: Honoring our newest alums
After going On May 8, the college added another 1,200
A
to the NCA graduates to the 41,679 alumni from the college
Final Four, over the past 54 years.
MSU men’s
Almost 1,100 undergraduates and more than
basketball
player 100 graduate students became part of the college
n
Goran Suto alumni family at commencement ceremonies that
graduates day.
ree
with a deg Interim Dean Bradley Greenberg welcomed
in reta iling.
r/ attendees to the undergraduate convocation.
Kevin Fowle The featured speaker at the undergraduate
dhar ma bum
ceremony was Hollywood executive and
graphics
alum David Weitzner, who has almost 50
years of experience and leadership in the
entertainment industry. Weitzner also received
the college’s 2009 Outstanding Alumni Award
at commencement. Ashley Rittenhouse, a
communication senior, sang The Star Spangled
Banner and MSU Shadows accompanied by
the MSU Wind Symphony. Sandra Szymanski,
a communication senior, spoke on behalf of
her student class. Students Stephanie Barth,
an advertising senior, and Christine Sheffler,
a communicative sciences and disorders
senior, were recognized for their 2009 Board
of Trustees Awards. College Alumni Board
President Ed Cohen introduced the 2009
ABOVE: The College of Alumni Award recipients and the winner of the
Communication Arts & 2009 Faculty Impact Award, Professor Frank
Sciences commencement on Boster of the Department of Communication.
May 8. Amanda Ross/CAS At the MSU advanced degrees ceremony,
the featured speaker was Dan Rather, former
LEFT: Dan Rather met
anchor of CBS News. Rather spent the afternoon
journalism students during a
visit to CAS before speaking
with students in the college, and he personally
at the advanced degrees congratulated master’s and Ph.D. students at the
ceremony. Amanda Ross/CAS advanced degrees ceremony.
Commencement ceremonies are online at
10 | The CommuniCaTor | 2009 www.wmsu.org.

Telecasters’ 20th anniversary a successful production
By BriTTany SmiTh

Network. Drive. Patience. These are three
things that will help anyone trying to break into
the media industry, according to six panelists at a
recent college event.
On Oct. 11, more than 80 Michigan State
University alumni and current students attended
MSU Telecasters: Alumni Bash & The ShoW
20th Anniversary at the Communication Arts &
Sciences Building.
The event kicked off with a panel, which
consisted of Hollywood director Greg Harrison
(BA `92 Telecommunication), freelance
producer/production company owner Richard
top: The ShoW reunion
S. Hansen (BA `95 Telecommunication and
included memories
English), Conan O’Brien Show writer Aaron from alumni, networking
Bleyaert (BA `01 Telecommunication), session, and a
celebration reception.
CEO/Technology Architect Kevin Daymont Jack Tarantino/CAS
(BA `88 Telecommunication, MA `91
LeFt (LeFt to Right):
Telecommunication), reporter/anchor for
Bob Albers (advisor),
WXYZ Channel 7 in Detroit Christy McDonald Pam Saunders (alumna),
(BA`94 James Madison College) and actor Jeff Ryan Alloway (executive
producer), Stella Cash
Witzke (BA `92 Communication). (Alumni Association),
Following the discussion was a luncheon, Maureen Enright
(alumna) and David
studio tour, and networking session. The
Cooper (executive
event concluded with a discussion on the set producer) with the
of The ShoW. “This industry is hard, but easy,” official MSU Telecasters
Alumni Group charter in
said Bleyaert to current students. “Nothing is May. Kevin Fowler/dharma
beneath you, so do even the smallest task. Keep bum graphics
that fire alive because it will take years to get to
the place where you can do what you’re doing as a stepping stone for student producers wanted to do as a career. I had a passion for it.”
right now (in the Telecasters).” and crew interested in careers in television. Aside from The ShoW, as executive producer
The panel talked about their own experiences Students gain hands-on experience by creating, and senior David Cooper explained, the entire
making it in the industry and advice for future producing, writing and starring in their own organization is a strong foundation for students.
anchors, television producers and writers. “This productions. Today, Telecasters produces “Not many people can say they produce their
is not like a banker where you work 9 to 5. When three shows, including The ShoW that was own shows,” says Cooper. “I wanted to do this
you first start out, expect to work weekends and created in 1988 by Harrison and Scott Grayson since middle school. Telecasters definitely gives
holidays. You have to work your way up,” said (BA ‘90 Telecommunication). Taking the you the experience.”
McDonald. “But it’s worth it because you’re a ordinary happenings of college dorm life and As a result of the reunion’s success, MSUAA
touchstone to those in your community. You get transforming it to the small-screen, The ShoW is granted MSU Telecasters a charter. The group
to start fresh every day.” the nation’s longest-running college sitcom. is now an officially-recognized Alumni Interest
The event connected alumni and students “I’m blown away that it’s still going strong,” Group. To join, go to telecasters.msu.edu/
involved with MSU Telecasters. The said Grayson. “It took a lot of time, but doing this alumni.
organization was created in the early 1950s show convinced me that this was something I

“I wanted to do this since middle school. Telecasters
definitely gives you the experience.”
—David Cooper

MSU and Michigan Children’s Trust Fund come together to fight child abuse
By Tom oSwald A student
presents
promotional
Michigan State University and the campaign
Michigan Children’s Trust Fund have ideas to the
Michigan
formed a partnership to determine just how Children’s
much power the media have over children. Trust Fund.
Jordan Sweet/
The Michigan Children’s Trust Fund is CAS
working with MSU Children’s Central, a
research collaborative in the Department of
Advertising, Public Relations, and Retailing.
They are studying marketing messages and
free Internet games aimed at children.
The ultimate goal of the three-year
project, said department chairperson
Richard Cole, is to better understand the
power of the media on children and to
turn this information into new methods of
protecting children. Paul Shaheen said preventing child abuse, targets for marketing messages,” Rifon said.
“This affiliation provides hundreds of in all forms, “requires a greater and broader “It’s time we aggressively pursue research
MSU students and faculty members with an attention to advocating for positive and programming that respects our families
opportunity to become actively involved in treatment of all children in the state. While and that demands the ethical treatment of
research, outreach and educational efforts we can’t let our guard down on the need to children by our society.”
aimed at reducing child abuse and neglect prevent what we normally think of as child The collaborative also will provide
in Michigan and supporting the ethical abuse, it is time we expand our thinking to funding for as many as 25 faculty
treatment of its children,” Cole said. “It gives include the more subtle form of abuses that “innovation awards” over a three-year
the department faculty and students a clear may be occurring. period. These grants will stimulate child-
mission and new energy for developing and “TV programs, advertising, and free abuse prevention-related pilot studies of
using powerful promotional skills to make a online and rental video games that may be MSU faculty members in more than 20
real difference in our state.” harming our children are important areas to departments across the campus.
As part of the collaboration, the Michigan investigate, and we are fortunate to have a Professor Emeritus Bradley Greenberg,
Children’s Trust Fund is providing a three- relationship with scholars at MSU who are longtime media effects researcher, and
year grant worth $370,000 which will allow so willing and able to help us in this effort.” two faculty members of the Department
faculty to continue to conduct research The Children’s Trust Fund is a statewide of Advertising, Public Relations, and
and pursue additional funding on a variety nonprofit organization dedicated to the Retailing – Nora Rifon and Elizabeth Taylor
of issues related to the prevention of child prevention of child abuse and neglect. The Quilliam – also will serve as co-chairs of
abuse. fund’s board is housed within the Michigan an international conference on child abuse
MSU research interests include the Department of Human Services. Since 1982, prevention and the ethical treatment of
short- and long-term effects of media and the fund has raised more than $60 million children in East Lansing in November 2009.
marketing on children. Other areas include and has provided support to more than 6 The Journal of the American Academy of
the identification of effective advertising million Michigan children and their families. Advertising has appointed Rifon to serve
and other communication efforts to prevent The MSU Children’s Central research as co-editor of a special issue of the journal
child abuse; the promotion of fundraising collaborative is composed of faculty members dedicated to exploring issues relating to
and volunteering activity to support local from the College of Communication Arts and potential harm of media and marketing on
and statewide efforts to prevent child abuse; Sciences, under the direction of advertising children.
and Internet safety and security for children. professor Nora Rifon. For more info, go online to
Children’s Trust Fund interim director “Children are the most vulnerable childrenscentral.msu.edu.

“It’s time we aggressively pursue research and programming that respects our
families and that demands the ethical treatment of children by our society.”
—Nora Rifon

Students volunteer as summer interns at Michigan non-profits
By niCole marBle Classes in social marketing, promotions and
sponsorships, and integrated campaigning
Forty undergraduate students in rely on clients, normally small to mid-sized
Among the summer
Michigan State University’s Department of businesses, to provide real-world marketing internships:
Advertising, Public Relations, and Retailing communication experiences. • MCTF’s offices (Lansing)
have accepted volunteer internships working At the conclusion of the spring semester • CTF affiliates around the state
in non-profit agencies as a result of efforts classes, Nicole Marble, an APRR project • Detroit Historical Society (Detroit)
• Michigan Federation for Children
stimulated by the department’s relationship manager and graduate student, inventoried
and Families (Lansing)
with Michigan’s Children’s Trust Fund students in these and other classes about • Grand Rapids Symphony
(MCTF). their interest in spending part of their (Grand Rapids)
The students, mostly undergraduates, are summer vacation helping the Children’s • Brighton National Addiction
getting a unique opportunity to build their Trust Fund and its local affiliates around the Foundation (Brighton)
resumes with on-the-job communications state get the word out on child abuse. “More • American Diabetes Association
(Detroit)
projects designed to prevent child abuse and than 100 students stepped up,” said Marble. • JARC (Farmington Hills)
support other important community efforts, Due to the overwhelming response, • Gateway Counseling Center
said Richard Cole, professor and department the MSU department and MCTF (Madison Heights)
chair. jointly approached Michigan Non-Profit • The Baldwin Center (Pontiac)
The project to place student interns in Association (MNA), a statewide coalition of • Lewton Elementary School
non-profit agencies is an outgrowth of the more than 1,100 Michigan-based non-profit (Lansing)
• American Red Cross (Lansing)
unique relationship between MSU and organizations. Cole, a former volunteer
MCTF, the foundation that serves as the board chair of MNA, describes non-profit
state’s child abuse-prevention agency. agencies as a perfect place for students to
Three MSU communication-related gain real-world marketing communication
classes developed student-directed projects experience, and in some cases, “these
aimed at the prevention of child abuse volunteer assignments turn into full time
during the most recent MSU semester. jobs for young graduates,” he said.


ICT Global Corps students head to Tanzania
By BriTTany SmiTh install one computer and connect it to four
monitors in the school. ICT Corps has
At Michigan State University, computers gone to Tanzania twice since, each time for
and the Internet are fixtures in everyday life two weeks. The students not only put their
for students. Students even have the Internet technological skills to work, but also their
on their phones. So imagine a world without cultural skills before leaving the program.
computers or the luxury of the Internet. Students learn basic Swahili as well as
Sounds unfathomable right? Tanzanian culture and history.
Yet, for a small, rural town in northern “The idea is that students will get
Tanzania, that is not a far-fetched dream. international experience that they can use
That’s reality. And for the past year, MSU has for the rest of their lives and learn about
been attempting to bring this town into the different people and cultures. It’s a true
world of technology. With everything going eye opener.” said Telecommunication,
online, including newspapers, classes and Information Studies and Media Associate
even paying bills, it has become a necessity Professor Jennifer Olson, who is also part of
to have at least basic computer skills. the ICT Corps.
The Information & Communication Olson, who has spent the last 10 years
Technology (ICT) Corps is a working on research projects in East Africa,
multidisciplinary group that has been focused on the social aspect of the project.
working on a project in Tanzania. ICT Corps “This was a very satisfying experience
is a collaboration of the Department of because my past work is researching, but
Telecommunication, Information Studies, this was different,” said Olson. “We brought
and Media with the College of Engineering. them something that was more than just
Their first project: installing computers at results, something they could utilize. It was
Baraka, a primary school outside Arusha, fun.” DeMaagd. “We’re hoping to expand to other
Tanzania. According to DeMaagd and Olson, developing countries, but this is a start.”
For MSU faculty and students involved, the students at Baraka had never seen a For more information, contact Kurt
the harsh environment is a challenge, computer before. Some had never even DeMaagd at kdemaagd@msu.edu or
but changing the lives of the children has heard of one, which really gave them and Jennifer Olson at olsonjj@msu.edu.
overshadowed everything else. “We wanted MSU students a glimpse into the lives
to develop a system to improve the lives of of millions of poor people who live in
Above: MSU students raise a solar panel to
the students. This school had no power grid, developing nations. Both returned to the install on the school. Courtesy photo
no water and poor infrastructure,” said Kurt village in May for three weeks along with
DeMaagd, telecommunication, information MSU students as part of a new study abroad
studies, and media assistant professor who program. The next step is to study how the
traveled to Tanzania for the project. computers impact the students.
In December, DeMaagd, along with “It changed my world because you see the
engineering faculty and students from MSU developmental challenges and experience
and University of Dar es Salaam helped the frustrations they go through,” said

“we brought them something that was more than just results,
something they could utilize. It was fun.”
—Jennifer Olson


Kurt
DeMaagd
(fifth from
right) and
Jennifer
Olson (far
right) with
residents
of Arusha,
Tanzania
and with
MSU
students
and
colleagues.
Courtesy
photo

An MSU student shows
a Tanzania resident a
new solar panel.
Courtesy photo

“It changed my world because
you see the developmental
challenges and experience the
frustrations they go through.”
—Kurt DeMaagd

The MSU study abroad group in Tanzania. Courtesy photo


Multidisciplinary faculty team makes
impact in Mexican community
By BriTTany SmiTh

For the last decade, communicative sciences and disorders associate
professor Peter LaPine and his students have traveled to a clinic in Playa
del Carmen, Quintana Roo, Mexico to improve the speech of people
with cleft palate, a mouth deformity. Now he is also trying to improve
their health and social conditions and he has some fellow faculty to help.
Communication Associate Professor Maria Lapinski and Journalism
Associate Professor Manuel Chavez have started traveling with LaPine
to this vastly growing city, located near Cancun. Lapinski is trying to
improve prenatal care and Chavez is working with the local media to
better inform the public about health issues.
“We are trying to understand how culture influences people’s
decisions and I feel our work is making an impact,” said Lapinski.
In an area where many residents live in poverty and with a
government-regulated media, access to proper medical care has
become a huge challenge. Lapinski went to Playa in November and
interviewed pregnant women to find out if they received prenatal care that the Mexican media ignore. MSU is trying to do something
from medical experts. about that.”
Most of them did not. He said part of the problem is the government is very strict on the
“We think that one of the reasons cleft palate is so common here information they’re willing to release to the public, but the media must
is because of poor prenatal care,” said Lapinski, who studies health demand more. By informing, people become empowered and issues can
communication and social influences in diverse environments. be solved.
“Many of the women we talked with do not have access or do not use “They have to be more proactive. Journalism is about being the
prenatal care that is available. We wanted to do something preventive watchdog, not the lapdog,” said Chavez. “We know the door is closed,
and getting information about women’s beliefs and behaviors about but you still have to fight. Just kick it in.”
pregnancy is a start.” To learn more and contribute to the Playa Project, contact Peter
Lapinski plans to return to the clinic and using their feedback, find LaPine at 517.432.7044 or lapine@msu.edu.
options for pregnant women so they can receive prenatal care.
Chavez wants to better inform people about health issues, such as
cleft palate. Chavez studies international media, particularly in Latin
Above, LeFt to Right: A parent and child in Mexico with MSU students
America, and he went to Playa to meet with other college professors and Jennifer Riehl, Krystie Rojek and Tamra Ross. Courtesy photo
journalists to change how health is reported.
“There are about four or five newspapers in Playa and most of the
coverage was on politics and soccer,” said Chavez. “There are a lot of
environmental and health issues like lack of safe water and cleft palate

“We’re trying to understand how culture influences people’s
decisions and I feel like we’re making an impact.”
— Maria Lapinski


MSU facu
lty Peter
Osteopath LaPine, a
ic Medicin lumna Th
e in Mexic eresa Ca
o. Courte rpinelli, a
sy photo nd MSU fa
culty Larr
y Prokop fr
om the C
ollege of

Q&A
with alumna Theresa
Q: yOU WERE A TRANSLATOR
AT THE CLINIC. HOW LONG
HAVE yOU BEEN FLUENT IN
A: The experience was very
positive – especially for my
daughter. For me personally, it was
a thrill to be able to work with staff
efforts of MSU’s doctors and grad
students. They bring not only their
expertise, but they also give hope
to those children with health issues
SPANISH? and students from my alma mater! and their parents.
Carpinelli (BA ’82 It felt good to be part of such a
Communication), a A: After studying Spanish at MSU noble project and meet Spartans Q: ANy OTHER THOUGHTS?
translator at the clinic in (as part of my Latin American involved in helping people in need
Mexico where Peter LaPine
studies) and then the intensive right here in my community. A: I’d like to say it was a real
worked in March. Carpinelli
Spanish with the Overseas Study pleasure to meet Dr. Peter Lapine
is managing editor of
The USA TODAy Mexican program, by the time I started Q: IN yOUR VIEW, HOW IS and his students. Also, it was
Caribbean edition. residing in Cancun my Spanish MSU TRyING TO MAKE A a chance for me to show my
was pretty good. However, I’d CHANGE FOR THE BETTER daughter not only the importance
Q: HOW LONG HAVE yOU have to say that I still needed FOR THE PEOPLE OF PLAyA of helping others, but that by
BEEN LIVING IN MExICO? practice to improve my vocabulary. DEL CARMEN? knowing two languages, she can
So, I’ve probably been fluent for serve as a link between people.
A: I’ve been living in Cancun, the past 20 years. A: I’ve just recently become aware The work she saw being done by
Mexico since 1984. I first arrived in of MSU’s involvement in Playa del MSU down here has inspired her
Mexico on Jan. 7, 1982 as part of Q: HOW WAS THE Carmen since a friend of mine is to continue with efforts to benefit
MSU’s Overseas Study program. ExPERIENCE WHILE AT THE now working in the administrative the clinic.
At that time I studied Spanish CLINIC? WHAT DID yOU GAIN office at the Angel Notion clinic.
and the Mayan culture for one FROM IT? From what I could see, the local
semester in Merida, Yucatan. population greatly appreciates the


Film and media arts initiative
makes community impact
By KirSTen Khire

The college’s film and media arts initiative
has received a boost this year. The college has
long offered quality degree programs for film-
related careers. The college has a solid group of
alumni involved in the film business, ranging
from actors to producers to sound designers to
directors and storytellers.
In January 2009, former dean Salmon
appointed former Discovery Films executive
Andrea Meditch as head of the initiative.
During spring semester, CAS was alive
with visiting documentarians as part of
the Doc Series organized by Bob Albers of
the Department of Telecommunication,
Information Studies, and Media. Speakers
included Macky Alston, Marketa Luskacova,
and Andrea Meditch. All presentations were department, says the training program is a
free and open to the public. wonderful example of state partnership – with
Then in March the college partnered with economic benefits.
Lansing Community College and Capital “This training partnership demonstrates
Area Michigan Works! to prepare Michigan our commitment to community outreach,
residents seeking employment in the state’s and also to the growth of the film industry in
growing film industry. Michigan,” Steinfield said.
Michigan enacted an aggressive film The MSU department worked with LCC
incentive program in April 2008, which faculty to provide 80 hours of training to
through the end of last year, saw 35 film and prepare Michigan residents who are seeking
TV projects completed, amounting to more jobs in the film industry, such as production
than $125 million in economic activity. assistants and other below-the-line film jobs.
With a grant of $195,000 from the state The program graduated 60 Michigan residents
of Michigan, Capital Area Michigan Works! in June.
oversaw a joint training program between Competitive scholarships from Capital
TOP: Documentarian Macky Alston speaks in
MSU’s Department of Telecommunication, Area Michigan Works! covered the full cost of the college during the Doc Series.
Information Studies, and Media and Lansing the program for the students selected. Courtesy photo
Community College’s Digital Media, Audio,
ABOVE: Michigan residents at MSU during
and Cinema program to provide on-campus the Michigan film training certificate program.
film production training. Christa Milster/CAS
Charles Steinfield, chairperson of the MSU

“This training partnership demonstrates our commitment to community
outreach, and also to the growth of the film industry in Michigan.”
—Charles Steinfield


Director celebrates Students and faculty
receive Emmy awards
big at the Oscars
Andrea Meditch, a noted film executive
producer whose credits include the 2009
Oscar-winning film Man on Wire and Oscar-
nominated film Encounters at the End of the
World, has joined the college as director of the
Film and Media Arts Initiative.
The new initiative is designed to work
collaboratively with Michigan’s burgeoning
film industry. Specifically, she will serve as
a liaison between the college and the film
industry, with much of her work focusing on
Several Michigan State University
the film industry’s needs related to work force, student-produced and faculty-produced
and what kind of training/education people programs received 2009 regional Emmy
need if they want to work in the film industry. awards by the Michigan Chapter of the
National Academy of Television Arts and
Meditch is working with the Michigan Sciences at the awards ceremony on
Film Office and industry leaders to create June 6.
opportunities for MSU students, while
Andrea Meditch The student-produced news TV
program Focal Point based in the MSU
helping to grow Michigan’s film and media arts and captured the praise of critics coast-to-coast School of Journalism received an Emmy
industry. during its theatrical run. in the category of student production:
“There is a great deal of film and media Meditch was at Discovery from 1995 news for Show #4, featuring post-election
coverage from fall 2008.
arts activity occurring across multiple media to June 2008 where, prior to being vice “It feels great to have MSU recognized
platforms at the university. Bringing the activity president of Discovery Films, she was head of for the quality work they do to prepare us
and energy together is key to creating increased development for the Discovery Channel. There for our fields of study,” said Matthew Myall,
a Focal Point reporter and recent journalism
opportunities for students and faculty. This will she brought in such hit series as Myth Busters, graduate.
pave the way for the concentration of expertise and such internationally recognized special The students listed on the Emmy
to reach out to the broader public and to events as The Real Eve. In 1995, she helped award are:
• Matthew Myall (journalism)
industry,” Meditch said. launch and build Discovery.com, one of the • Pavel Kofman (journalism)
Meditch comes to MSU from Maryland- first big content sites on the Internet, eventually • Brent Krzystan (telecommunication,
based Discovery Films, the theatrical arm serving as editorial director. information studies and media)
• Brandie Hansen (journalism)
of Discovery Communications, which She has served on select industry advisory • Anisa Abid (journalism)
she launched and built, overseeing the boards, including Cinema Eye, and as a • Courtney Williams (journalism)
development and production of Discovery trustee for the International Documentary “It feels amazing to be recognized for
all of our hard work,” said Brandie Hansen, a
Films’ portfolio of theatrically released Association. She has juried numerous film Focal Point reporter and journalism senior.
documentaries. festivals, including most recently the U.S. “I love being able to say that I’m a part of an
In addition to executive producing Man on Documentary jury at the 2009 Sundance Film Emmy award-winning team.”
Their faculty advisor is instructor Bob
Wire, which received a 2009 Academy Award Festival. Gould of the School of Journalism.
and took both the jury and audience awards Meditch earned a doctorate in linguistic Instructor Troy Hale, who teaches in
for World Documentary at Sundance 2008, anthropology from the University of Texas the Department of Telecommunication,
Information Studies, and Media, received an
she executive-produced the Oscar-nominated, at Austin and a Bachelor of Science degree Emmy in the category of Education/Schools
award-winning Encounters at the End of the in communications from Northwestern for an MSU Marching Band story that ran on
World. University. the Big Ten Network and MSU Today TV.
For more info, go online to www.mi-
She also executive-produced the Emmy- To reach Andrea Meditch, email nta.org/EmmyWinnerslist09.pdf
nominated In the Shadow of the Moon, which meditch@msu.edu.
won the World Documentary Audience Award ABOVE: MSU students at the Emmys
with faculty member Troy Hale, center.
at the 2007 Sundance Film Festival, and the Courtesy photo
TOP: Andrea Meditch with the 2009 Oscar for
documentary Grizzly Man, which won the Best Documentary for Man on Wire. Meditch was
Alfred P. Sloan award at Sundance in 2005 executive producer of the film. Courtesy photo


MSU J-School’s ReThink News Summit starts a conversation
By BridgeTTe gregory
Journalists,
Michigan State University’s School faculty and
e
of Journalism took a step toward a new students shar
pe rspectives
journalism community on May 11. Almost of
on the future
20 Michigan journalism experts took part journalism at
the summit.
in the daylong session, the beginning of a Christa Milste
r/
conversation that will continue and heighten CAS
during the school’s coming centennial
celebration. (see article below)
The panel discussed how to commit or
do journalism while maintaining core values,
such as fairness, accuracy, balance, ethics,
and deadline, as well as generate revenues
to support the enterprise and attract news
consumers, viewers, and readers. They
presented ideas answering the question,
challenged each other and answered the studio
and online audiences’ questions.
One group talked about creating a new
device for journalism. Another discussed the
possibility of philanthropy and micropayments got involved by using the summit’s Twitter, blog resources,” said Morgan. “Marshalling a whole
to pay for news. And the third group explained or looking at photos on Flickr. bunch of resources will help new ideas.” He
ways to revamp the current newspaper and Janet Mason, general manager of WZZM, hopes the members of the panel can start
newsroom. thought it was great to have MSU leading testing the ideas soon in newsrooms.
The studio audience was comprised of local this event. She said many organizations have For further information on the summit
journalists, faculty, students, and other members been trying to come up with a new newspaper and to continue the conversation, visit www.
of the community. To encourage the use of model and having a third party will help msujrn.org.
new journalism the school taped the summit the synergy. The archived version of the summit
and streamed it live on spartantv.msu.edu. As Jonathan Morgan, another panelist and is available for further viewing at www.
many as 84 people were watching the discussion multiplatform editor at the Detroit News spartantv.msu.edu.
online and chatted and tweeted about it. Others agrees. “Universities have a lot of

CELEBRATE
100 yEARS O
JOURNALIS F
M EDUCATIO
In the 2009-2
N AT MSU!
010 academic
celebrating 10 year, the Schoo
0 years of jour l of Journalism
nalism educat will be
ion at MSU.
The first class
was in the Agr
became a Sch iculture College
ool of Journalis in 1909. We fo
m in 1929-30. rmally
We will be cele
brating throug
visits by alum hout the acad
ni, a special ho emic year with
effort to raise mecoming ce lectures,
our endowmen lebration, and
efforts (creativ ts to support a dedicated
e, professiona students, facu
l and scholarly lty research
), training and
For more info, technology.
go online to jr
n.msu.edu.

1920 | TheCommuniCaTor | 2009| 2009
| The CommuniCaTor

Journalism student receives national Hearst Championship
Michigan State University journalism musician Peter Coyote. We were required to
student Kelly House has won first place and write a news story based on the information
a $5,000 scholarship in the Hearst National gathered in the interview, as well as a profile of
Writing Championship. Coyote,” House said.
In April, House won first place in college House, who has a summer internship at
spot news writing in the 49th annual William the Louisville Courier-Journal, has spent four
Randolph Hearst Foundation’s Journalism semesters working at the State News. She said
Awards Program and advanced to the June winning the championship was only part of the
championship. reward.
House was one of 24 finalists who “It was nice to win, but the best part of the
participated in the 49th annual Hearst experience was interacting with my peers from
Championships this June in San Francisco other colleges and getting to know industry
where they demonstrated their writing, professionals and soak up their knowledge.
photography, radio and television skills in The whole experience – from the assignments,
rigorous on-the-spot assignments. The to the people I met, to the time spent in San
assignments were decided by media Francisco – is one I’ll never forget,” House said.
professionals who judged the finalists’ work stories in two days, so it was definitely pretty In 2006, Melissa Domsic (BA ‘07
throughout the year and at the championships. stressful. For the first story, we were told to go Journalism) received the first place national
Winners were announced during the final to Golden Gate Park, find a story and write it. writing championship award.
awards ceremony on June 6. I wrote about how the city’s budget crunch
House, who will be a journalism senior in was visibly affecting park services and projects. Kelly House at the championship.
the fall, said it was an intense couple of days. The second and third assignments centered Photo courtesy of Jakub Mosur/Hearst
“As finalists, we reported and wrote three on an interview with activist, author, actor and

A new film hopes to bring understanding to Dearborn communities ALUM WINS PULITzER

By BridgeTTe gregory M.L. Elrick (BA ‘90 Journalism),
along with the staff of the Detroit
Free Press, has won a 2009 Pulitzer
Faculty from the college will present a new Prize in the local reporting category.
documentary film this fall, called Arabs, Jews Elrick and fellow Free Press
and the News. reporter Jim Schaefer were the
The film premieres on Sept. 21 on WKAR. first to uncover incriminating text
The film covers Metro Detroit reaction to messages between former Detroit
Mayor Kwame Kilpatrick and his
news coverage about the 2006 war in Lebanon.
chief of staff Christine Beatty.
Dearborn has the largest population of Arabs Kilpatrick pleaded guilty to two
outside the Middle East. The film aims to counts of obstruction of justice on
show the evolving relationships between Arab- Sept. 4 and served four months in
Americans, journalists and Jewish-Americans has ruptured the long standing relationship jail.
in Dearborn. between the Jewish and Arab communities in The two reporters were honored
in April at the Michigan Journalism
Geri Zeldes of the School of Journalism Metro Detroit.”
Hall of Fame ceremony with a
is the producer and Bob Albers of the The 30-minute film features interviews new award, the 1st Amendment
Department of Telecommunication, with MSU academics, students, and reporters Watchdog Journalism Award.
Information Studies, and Media is the director. from both the Detroit News, Detroit Free Press, The college has at least seven
They have been working on the film since 2007 Arab American News, Jewish News, and Arab previous Pulitzer Prize winners,
through an MSU grant. American National Museum. including faculty member Eric
Freedman, and alumni Richard
“All of us have learned a great deal about
Cooper ‘69, Andrew Guy ‘96,
the effect of events and problems outside our Howard James ‘58, Beth McCoy
Filming the documentary. Courtesy photo
borders on those of us who live within the U.S.” ‘03, Ariel Melchior Jr. ‘62, and Jim
said Albers. “The conflict in the Middle East Mitzelfeld ‘84.


From Conan to India, students find
rewards in amazing internships
By BriTTany SmiTh Student
Michael
Jordan in the
Telecommunication, Information Studies Late Night
and Media senior Michael Jordan didn’t have Show chair in
New York.
much internship experience. Courtesy photo
Yet, he landed his first one at the Late
Night Show with Conan O’Brien in New York
City during spring semester 2009, a major
accomplishment when other students have
two and three internships prior to being
considered.
According to Jordan, it was an event he
helped plan in October that opened the door
for him. “During the MSU Telecasters 20th
anniversary, I met one alumnus who now
works at the Late Night Show,” said the Baio, program, she packed her bags for Bombay. It Lewis said the internships have helped her
Mich. native. “I told him I was interested in wasn’t being in a foreign country that made it to narrow her career interests.
television production and working there. He hard for Bobade “Before I came to Michigan State, I didn’t
told me to send my resume and he was able to to adjust, who is even know what
get me in.” originally from public relations was.
Jordan used his connections, but he also Bombay and I worked at the Free
had qualifications. He is the web director and moved to Lapeer, Press and freelanced
associate director of MSU Telecasters, an Mich. in high at the State News and
organization where students produce, write, school, but rather I didn’t really enjoy
direct and star in their own shows. the work culture. that. I still wanted to
“This internship has been amazing. It’s great “I’m familiar write, but I wanted
to see the production side of things and also with Indian culture, to interact with
how show business is managed,” said Jordan. BOBADE but it was the work people more and
“Telecasters helped me a lot because I’m used environment that was help plan events. So LEWIS
to making television and when producers use hard because you work longer hours there, yet my advisor suggested
certain terms, I know what they’re talking it’s more laidback,” said Bobade. “I learned that public relations and I fell in love with it. I love
about.” working overseas, you have to be patient and networking with people and meeting people of
Jordan is one of hundreds of MSU students learn to adapt to the work environment. But different cultures, making them feel at ease.”
who landed an internship this year. The college it was amazing because I learned real-world To develop internship opportunities or for
emphasizes the importance of having at least experience. I still keep in contact with my co- more information about internships, contact
one internship before walking across the stage workers.” Paul Jaques at jaques@csp.msu.edu.
at commencement. Jenni Lewis, a senior majoring in journalism
For retailing senior Shweta Sharad Bobade, with a PR specialization, has had five
her internship took her all the way to Bombay, internships. The Southfield, Mich. native began
India last summer. interning right after high school.
She worked at Aditya Birla Retail Limited, “My first one was at the Detroit Free Press the
a division of the $28 billion corporation summer after I graduated high school. Others
Aditya Birla Group, as a supply chain intern. included one at Bailey & Associates and last
Bobade heard of the internship while studying summer it was at General Motors. Besides my
abroad in Europe and sent her resume to the Free Press internship, the others were public
corporation. Right after her study abroad relations internships,” she said.


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DID you know?
Our college’s placement rate is one of the highest of all colleges at MSU, and the 2008 placement rate is
an all-time high of 93 percent.

Are you a recent graduate or long-time alum looking for employment? Check out these resources!

AlumnI CAreer resourCes (for Alums who GraDuATeD more ThAn 1 yeAr AGo):
• Contact the MSU Alumni Association: http://careernetwork.msu.edu/alumni
• Go online and find social media links: www.cas.msu.edu/alumni
• Join a regional alumni club: http://www.msualum.com/clubs/

sTuDenT InTernshIp AnD CAreer resourCes (for sTuDenTs AnD AlumnI of pAsT yeAr):
• Visit the Career Services Office in Room 181 Communication Arts & Sciences Building
• Go online to MySpartanCareer for internship and job opportunities: http://www.csp.msu.edu/students
• Contact your department’s internship coordinator for opportunities
• Get a mentor. Email Paul Jaques at jaques@msu.edu for more info.
• Sign up for Speed Networking in February. Email Karin Hanson at hanson39@csp.msu.edu.

PRSSA president wins prestigious award and internship
By BriTTany SmiTh “I asked him about public relations and a paid, three-month internship at one of
once he went into what it was about, I knew it Edelman’s offices this summer.
would be something I would be interested in,” “It was nice to see that the company values
One talk with a neighbor would change said Lucido. the same things I do,” said Lucido. “I always
Nick Lucido’s life forever. If it wasn’t for that one conversation, he emphasize to PRSSA about the importance of
He didn’t know much about public relations would have never achieved as much as he has at honesty, ethics and genuine hard work. I was
and he was about to MSU. In only three years, the advertising junior glad Edelman saw that in me.”
enter his freshman has many public relations accomplishments. None of this would have been possible
year at Michigan He is president of MSU’s chapter of the without the College of Communication Arts &
State University. He Public Relations Student Society of America Sciences, according to Lucido. He likes the fact
came to found out (PRSSA), works in the advertising department that MSU has a public relations specialization
that this neighbor of the State News and writes a blog, where he because it allows students to have a focus on
owned a public posts his take on the PR world. other majors, a growing trend in the field.
relations firm in However, his efforts reached a pinnacle “MSU doesn’t just hand things to you, but
Troy, Mich. and the on Feb. 9 when he was named recipient of the professors and advisors here will give you
LUCIDO
allure of this field the 2009 Daniel J. Edelman/Public Relations the tools for you to succeed. No one has ever
drew the Sterling Heights, Mich. native in Student PRSSA Award. turned me away; they’re always here to help.”
almost immediately. Lucido received a $1,500 cash award and


MSU takes first place at national sales competition

MSU students including Matt Bishop, second from left, and Darcy Dittrich, far right, at the sales competition. Courtesy photo

By BriTTany SmiTh an incredible amount of preparation and their hard work paid off,” said
Jennifer Rumler, the sales communication specialization coordinator.
On the eve of the launch of the sales communication specialization “From the moment Matt and Darcy learned of the competition, they
at Michigan State University, a four-member team won first place at the gave themselves over to the cause 110 percent.”
National Sales Competition at Indiana University on Sept. 26. The Department of Communication collaborated with the
Communication junior Darcy Dittrich and communication/ Department of Marketing in the Eli Broad College of Business to create
mass media senior Matt Bishop were on the team, along with two a sales communication undergraduate specialization in an effort to fulfill
MSU marketing students. They faced stiff competition from 14 other the demand for communication and leadership skills in the sales field.
universities, including Ohio State University, the University of Illinois Dittrich hopes the new program will give MSU students an edge. Farm
and last year’s winner, the University of Houston. Bureau Insurance and Chicago-based logistics firm C.H. Robinson
The team gave a 20-minute presentation seeking to convince the Worldwide are among corporate supporters of the sales communication
buying team of a fictitious grocery store, a panel of executives from specialization.
Phillip Morris and judges, to purchase their brand of bottled water and “Students will be able to boast that not only are they trained effective
sell it in their stores. Each team had only 20 minutes to sway the panel’s communicators, but they understand the basis of any organization
opinion, and yet they had little preparation time. They received their through their sales knowledge,” Bishop said. “Students are going to
100-page case a week prior to the competition. realize that every company is selling something, so if they understand
“It was an extremely in-depth case so we spent almost six hours a day sales, the opportunities are endless.”
preparing,” said Bishop, of Troy, Mich. “We researched industry trends of By taking first place, it only benefits students and companies,
products, trends of the buyer’s industry and studied the case laboriously.” according to Rumler.
Nevertheless, the team delivered, adding in a PowerPoint “Winning a national sales competition is a terrific recruiting tool
presentation detailed with statistics, facts and pricing figures. They won for our program both in terms of attracting high-quality students and
first place, as well as earning a $2,000 prize and a year’s worth of bragging corporate partners,” Rumler said.
rights as “National Champion.”
“I couldn’t be more pleased for the students. All four of them did

“Students will be able to boast that not only are they trained effective
communicators, but they understand the basis of any organization
through their sales knowledge.”
—Matt Bishop


Students win undergraduate
research awards
Congratulations to the 2009 University
Undergraduate Research and Arts Forum award
winners - 16 from the College of Communication Arts
& Sciences. This year’s event was the largest in MSU
history with 600 students participating in the forum
- almost 100 from the college. First-place award
recipients received $100.

Award-winning oral projects:

Valeria Inwald - Anxiety and Achievement:
Investigating the Impact of Test Anxiety on College‐
Level Students

Andrew Vallentine, Nick Constantine, Peter
Corriveau, Carly Ludtke - High Step: A Story of the
Spartan Marching Band

Andrea Pollitt, Mathew Mason, Daniel Shillair,
Bruno Sommer- Sphere: An Experiment in
Simplifying Gameplay, Scope, and Controls in Video
Student team wins 2nd at AAF Games to Facilitate Greater Player Immersion

MSU students won second place at the American Advertising Federation (AAF) Student Award-winning poster projects:
Advertising Competition (6th District Regionals) in April.
There are 35 students on the MSU AAF team. Of that group, the five students who Marleah Dean – Content Analysis of Breast
presented at the competition were Shannon Sytsma (AAF president), Lauren Niebauer, Erik Cancer Websites
Meath, Nate Erickson, and Nina Altadonna.
Faculty advisor David Regan said, “I was so very proud of how our five-person Bethany Davis, Carly Fleming, Nicole Lysak, Emily
presentation team performed as well as the entire class. They were clapping and wishing Schneider, Miranda Sperry - Improving the Facebook
other schools ‘good luck’ and ‘best wishes’ all the time. They are an incredible group that Mobile Interface to Increase Usability
truly worked together as a team this past school year!”
Eighteen teams were at the district competition from universities in Michigan, Illinois and Indiana. Reena Jain - An Exploratory Study of the
The teams created a campaign for Century Council, a non-profit organization trying to combat binge Relationship Between Students’ Facebook Use and
drinking on college campuses. Offline Political Activity
Sytsma said the competition was very close.
“Our team has spent the entire year working on this campaign, with a lot of long hours Jonathan Moore - Cabbage Quest
on nights and weekends. We missed first place by 1.7 points, which is really close on a
100-point scale.”
Systma said last year MSU won third place for their AOL Instant Messenger campaign, and two
years ago MSU won second place for the Coca-Cola campaign.

Students place 2nd in Bateman PR competition
Five Michigan State University students Consumer Bankers Association and their of America selected Loyola’s campaign for first-
received second-place honors in May in the public information program—College Bound place honors and awarded MSU and University
2009 Bateman Case Study Competition. Aid: Hit the Books Running. Hit the Books of Maryland second and third, respectively.
The national competition, organized by the Running addresses barriers to attending “This is the first time in MSU PRSSA
Public Relations Student Society of America, college and aims to raise awareness of college history that the Bateman team has gone to the
involves student teams competing to show affordability and accessibility for middle and finals, and we are very proud of this second-
their public relations skills to benefit a non- early high school students and their parents. place distinction,” said Fineis, competition
profit cause. Teams from MSU, Loyola University, director of the team.
Philip Bator, Lindsay Bacigalupo, Elizabeth and the University of Maryland were MSU was the only full-volunteer team that
Catalano, Monica Fineis, and Melissa Hackett chosen as finalists from 77 entries to present did not receive class credit for their work. The
were the team members of MSU’s team, their campaigns in person before judges team was awarded $1,500 for their PRSSA
supervised by advisors Amber Shinn and Russ in Washington, D.C. A panel made up of chapter.
White. representatives from the Consumer Bankers
This year’s sponsor and client was the Association and the Public Relations Society


michigan state university
College of Communication Arts

celebration
& Sciences
the

“I’ve learned to appreciate the successes and be brave
enough to accept the failures. After all—it’s only by
failure that you can really measure success.
And when you accept the joy of not knowing, you can
experience the revelation of surprise.”
- David Weitzner,
2009 Outstanding
Alumni Award

}
recipient
Nominate an alum or friend for a
2010 CAS Alumni Award.
Deadline September 25, 2009

} Nominate a faculty member for the
2010 Faculty Impact Award.
Deadline January 29, 2010

Nomination forms are available online at:
www.cas.msu.edu/alumni

Send uS your newS to include in the next communicator!
Please send to: N愀m攀: ________________________________________

E搀椀琀漀爀, 䌀漀mm甀渀椀c愀琀漀爀 D攀g爀攀攀: ________________ 夀攀愀爀: __________________
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O爀攀m愀椀氀: casnews@msu.edu H漀m攀 P栀漀渀攀: ___________________________________

Em愀椀氀: _________________________________________

P氀攀愀猀攀搀攀猀c爀椀b攀 c愀爀攀攀爀 c栀愀渀g攀猀, 愀w愀爀搀猀, 栀漀渀漀爀猀, 攀琀c: ________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________

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Communicator
College of Communication Arts & Sciences
Michigan State University
287 Comm Arts Building
East Lansing, MI 48824

There’s even more in our online edition:
cas.msu.edu/communicator
Save these dates and go online to www.cas.msu.edu for more info

September 9 – Earn, Learn & Intern event

September 25 – Deadline for CAS alumni award nominations

October 15 – MSU Grand Awards

October 16 - Dedication of Three Mothers Patio (2 pm)

October 16 – MSU Homecoming Parade (6 pm)

October 16 – CAS Alumni Homecoming Bash (6:30 pm)

October 17 – MSU Green and White Brunch

February 19, 2010 - Speed Networking

May 8, 2010 - The Celebration: CAS Alumni Awards

MSU Communicator 2009

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