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By,
Graito Chako
Lidhiya Babu
What is Motivation?
Motivation
Individual forces that account for the direction,
level, and persistence of a person’s effort
expended at work.
• Direction - an individual’s choice when presented with
a number of possible alternatives.
• Level - the amount of effort a person puts forth.
• Persistence - the length of time a person sticks with a
given action.
Two types of motivation theories
– Content theories
• Focus on individual needs – that is, physiological or
psychological deficiencies that we feel a compulsion to
reduce or eliminate.
– Process theories
• Focus on the thoughts, or cognitive processes, that take
place within the minds of people and that influence their
behavior.
THEORIES OF MOTIVATION
THEORIES OF MOTIVATION
CONTENT THEORIES
– Abraham Maslow's Hierarchy of Needs Theory
– Douglas McGregor’s Theory X and Theory Y
– ERG Theory
– Frederick Herzberg’s Two- Factor Theory
PROCESS THEORIES
– Victor H Vroom Expectancy Theory
– Equity Theory
– Cognitive Evaluation Theory
– Self- Efficacy Theory
– Reinforcement Theory
1) MASLOW’S NEED
HIERARCHY
NEED HOME JOB
SELF- ACTULISATION
Education, Religion, Hobbies,
Personal growth
Training, Advancement, Growth,
Creativity
ESTEEM
Approval of family, Friends,
Community
Recognition, High status,
Responsibilities
BELONGINGNESS Family, Friends, Clubs
Teams, Departments, Coworkers,
Clients, Supervisors, Subordinates
SAFETY
Freedom from war, poison,
violence
Work safety, job security, Health
insurance
PHYSIOLOGICAL Food, Water, Sex Heat, Air, Basic salary
2)
Theory X
In this theory, management assumes employees
are inherently lazy and will avoid work if they can
and that they inherently dislike work
Theory Y
In this theory, management assumes employees
may be ambitious and self-motivated and
exercise self-control.
MOtivation Theories
MOtivation Theories
5)
Clayton Paul Alderfer further
developed Maslow's hierarchy of needs by
categorizing the hierarchy into his ERG theory
(Existence, Relatedness and Growth).
a) Existence group: concerned with providing the basic
material existence requirements of humans.
b)Relatedness : the desire people have for maintaining
important interpersonal relationships
c) growth needs: an intrinsic desire for personal
development. These include the intrinsic component
from Maslow's esteem category and the
characteristics included under self-actualization.
PROCESS THEORIES
– Equity Theory
– Cognitive Evaluation Theory
– Victor H Vroom Expectancy Theory
– Self- Efficacy Theory
– Reinforcement Theory
1) Equity theory
Equity theory is a theory that attempts to 
explain relational satisfaction in terms of 
perceptions of fair/unfair distributions of 
resources within interpersonal relationships. 
Employees seek to maintain equity between 
the inputs that they bring to a job and the 
outcomes that they receive from it against the 
perceived inputs and outcomes of others 
2) Cognitive Evaluation Theory
Cognitive Evaluation Theory is designed to 
explain the effects of external consequences on 
internal motivation. 
CET uses three propositions to explain how 
consequences affect internal motivation: 
a) External events set will impact intrinsic 
motivation for optimally challenging activities 
to the extent that they influence perceived 
competence.
b) Events relevant to the initiation 
and regulation of behavior have three potential 
aspects, each with a significant function 
(informational aspect, controlling aspect, 
amotivating).
c) Personal events differ in their qualitative 
aspects and, like external events, can have 
differing functional significances. Events 
deemed internally informational facilitate self-
determined functioning and maintain or 
enhance intrinsic motivation. 
3) VROOM’S EXPECTANCY THEORY
 
3. Rewards-Personal goals relationship = Valence
1. Effort-Performance relationship = Expectancy
2. Performance-Rewards relationship = Instrumentality
Individual
Effort
Individual
Performance
Personal
Goals
Organizational
Rewards
1 2
3
Expectancy theory proposes, the
motivation of the behavior selection is
determined by the desirability of the
outcome. 
4) Self- Efficacy Theory
(social cognitive or social learning theory)
Self-efficacy is the extent or strength of one's belief in 
one's own ability to complete tasks and reach goals. 
Self-efficacy affects every area of human behaviour. By 
determining the beliefs a person holds regarding his or 
her power to affect situations, it strongly influences both 
the power a person actually has to face challenges 
competently and the choices a person is most likely to 
make.
5) Reinforcement Theory
BEHAVIOURCONSEQUENCE
MOtivation Theories
MOtivation Theories

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MOtivation Theories

Editor's Notes

  • #20: informational aspect facilitates an internal perceived locus of causality and perceived competence, thus positively influencing intrinsic motivation. controlling aspect facilitates an external perceived locus of causality (a person’s perception of the cause of success or failure), thus negatively influencing intrinsic motivation and increasing extrinsic compliance or defiance. amotivating aspect facilitates perceived incompetence, and undermining intrinsic motivation while promoting disinterest in the task.