MUC110.LEC3 Intro to Record Marketing

The document provides an overview of marketing records and planning for a record label. It discusses the two primary activities of a record label as marketing and promotion, and distribution (sales). Marketing and promotion involves creating the image and story of an artist, while distribution focuses on selling the finished music product. The marketing team is responsible for functions like product management, publicity, promotions, and radio promotion. Effective marketing requires understanding the target audience through consumer research, the business landscape through industry analysis, and a company's strengths and weaknesses through a SWOT analysis. This research and planning helps develop marketing strategies and goals.