MUC110 LEC 9. Radio

There are three major types of radio: terrestrial, internet, and satellite. Terrestrial radio is the traditional model and is supported primarily through advertising. It has consolidated in recent decades, with a few major conglomerates now owning most stations. Radio programming is carefully researched and structured, focusing on genres and dayparting to target advertisers. Independent promoters work with record labels to help get new songs added to playlists within the constraints of payola laws. Alternatives to the commercial model include public radio, college radio, and small webcasters.