Multi Screen Breakfast Seminar 15th February 2013
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The document discusses the increasing importance of multi-screen interactions in the digital landscape, highlighting statistics on smartphone and tablet usage in the UK. It emphasizes the need for content to be optimized for various devices, moving beyond traditional PC-centric approaches. The content suggests that understanding users' paths and contexts is crucial for effective communication across multiple platforms.
Multi Screen Breakfast Seminar 15th February 2013
- 1. Multi-Screen Briefing Five by Five
- 2. Image sourced from the great presentation ’For A Future-Friendly Web’ by @Brad_Frost
- 3. Image sourced from the great presentation ’For A Future-Friendly Web’ by @Brad_Frost
- 4. Image sourced from the great presentation ’For A Future-Friendly Web’ by @Brad_Frost
- 5. Image sourced from the great presentation ’For A Future-Friendly Web’ by @Brad_Frost
- 6. Majority of our daily media interactions are screen based Understanding this cross-platform behaviour has become imperative Source: Google, The Multi Screen World 20012-08
- 7. Welcome to the multi-screen world
- 8. Today UK smartphone penetration in 2013 is at 40% and growing fast….. predicted to rise to 80% by 2016 31% of mobile users have now purchased on a mobile device 17% of mobile users changed their mind in-store (due to activity on mobile phone) 25% of email in the UK is now opened on smartphones 60% of phones will be NFC enabled by 2015 Source: Tech Radar, Think Mobile UK (Google) conference, Microsoft Tag, October 2012
- 9. Today Tablet sales to trump laptops in 2013 Source: Tech Radar, Think Mobile UK (Google) conference, Microsoft Tag, October 2012
- 10. Consumers take a multi-device path to purchase Source: Google, The Multi Screen World 20012-08
- 12. Today We are heavily focussed on ‘digital’ content to be consumed on PC screen. Below are the first three pieces of ‘content’ I came into contact with on Twitter and Facebook via iPhone 3G!
- 13. Our mantra If content is not optimised for mobile and tablets, consider it incomplete
- 14. But how can we make content work across screens without using flash & building bespoke sites / content for each platform? Brad Frost
- 15. Native vs….
- 17. Image sourced from the great presentation ’For A Future-Friendly Web’ by @Brad_Frost
- 18. Multi-screen – personas Require a better understanding of devices owned Digital outsider Casual User Casual User Professional Age 69, Age 61, Age 47, User Housewife, Housewife, Divorced, Age 43, pensioner pensioner Teacher Married, Exec Assistant Trend User Trend User Digital Digital Avante Age 21, Age 35, Professional Garde Age 32, Unmarried, Single, Agency Age 39, Single, Creative Student Exec Married, IT Agency Director Source: Five by Five & Precious Forever
- 19. Multi-screen – touch point matrix Communication is no longer a question of destination but literally of the path travelled. The message you want to deliver has to move along with the people you want to reach. Source: Precious Forever
- 20. Creative 1. Content (device and platform agnostic). 2. Context Who it hopes to reach (Target audience) What it can do Where it can go (PONBE) Where it can go - multi device / platform based on Who Device, Environment (PONBE), Time, Activity, Location, Social, Data How it gets used – here we can put more effort into the precise functionality of the asset based on Where, Who and What Why it matters – justifies the content and context
- 21. Data
- 22. Social
- 23. Interactive technology Face recognition Voice recognition Touch Swipe
- 24. The Future Image sourced from the great presentation ’For A Future-Friendly Web’ by @Brad_Frost
- 25. Thank you!