WassUp Recap - June 2012 - part 2
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1. The document summarizes a recap of mobile trends from June 2012. Tablets were taking over, with forecasts of 118.9 million tablets to be sold in 2012, nearly doubling from 2011. Forrester also heightened expectations for tablet penetration. 2. The concept of "Mobile First" was discussed, where mobile growth and constraints should be prioritized. Embracing constraints on mobile can teach designers lessons for desktop. Mobile also enables new innovative experiences. 3. A case study described how Tech Data Refresh magazine transitioned to a digital format to better serve resellers embracing digital and mobile. The new web app allowed customized content on any device to increase vendor communication and prove return on investment.
![2. Stepping into mobile
“Mobile First”
“ We’re just now starting to get
into mobile first and then web
second for a lot of our products.
What we’re finding is that the
designers on mobile are really
embracing the constraints
[and] that it’s actually teaching
us a lot about how to design
back to the desktop
- Kate Aronowitz, Director of
Design, Facebook -
17](https://image.slidesharecdn.com/wassuprecap-juni2012-2-120605094613-phpapp01/85/WassUp-Recap-June-2012-part-2-17-320.jpg)
WassUp Recap - June 2012 - part 2
- 1. WassUp Recap June 2012 Geert De Laet | Technology Evangelist Twitter: @geertdelaet | hashtag #luonwassup 2 | The Mobile Landscape 1
- 2. 1. Tablets are taking over 2
- 3. March 8 Facts & figures | Tablet sales 118.9 million tablets forecasted to be sold to end users worldwide in 2012 98% increase from 2011 sales Source: Gartner, April 2012 3
- 4. March 8 Facts & figures | Forrester heightens tablet expectations 105,7 million 30,4% of adults Forrester heightened tablet penetration expectations because of low-cost disruptors, workers driving consumer sales up and touch-plus tablets paving way for Windows 8 4
- 5. March 8 Facts & figures | Market share estimates Source: Litmus 5
- 6. March 8 Facts & figures | Demographics Source: Litmus 6
- 7. March Facts & figures | Solo Open Kitchen (BE) 9.93% 25.67% 2.78% 61.23% 90.07% 20.28% desktop mobile iPad iPhone iPod other Mobile visits to solo.be, March 2012 7
- 8. March 7 The new iPad click next for video Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support 8
- 9. March 7 The new iPad Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support 9
- 10. February 28 Google Play Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella. 10
- 11. February 28 Google Play click next for video Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella. 11
- 12. April 24 & 25 I cloud, You cloud Google Drive Microsoft Skydrive • Integration with Google Docs • Integration with Office • Multi-device • Multi-device • Search capabilities • Public sharing • 5Gb for free • 7Gb for free • … • … 12
- 13. 2. Stepping into mobile 13
- 14. 2. Stepping into mobile “Mobile First” “ Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first. - Eric Schmidt, CEO, Google - 14
- 15. 2. Stepping into mobile “Mobile First” “ We really need to shift to think about mobile first....This is a bigger shift than we saw with the personal computing revolution - Kevin Lynch, CTO, Adobe - 15
- 16. 2. Stepping into mobile “Mobile First” click next for video 16
- 17. 2. Stepping into mobile “Mobile First” “ We’re just now starting to get into mobile first and then web second for a lot of our products. What we’re finding is that the designers on mobile are really embracing the constraints [and] that it’s actually teaching us a lot about how to design back to the desktop - Kate Aronowitz, Director of Design, Facebook - 17
- 18. 2. Stepping into mobile So what is this “Mobile First”? 18
- 19. 2. Stepping into mobile “Mobile First” | Preparing for mobile growth The number of mobile-connected devices will exceed the number of people on earth by the end of 2012. Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row. In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000. 1 “Mobile First” prepares you for the explosive growth and new opportunities emerging on mobile today. 19
- 20. 2. Stepping into mobile “Mobile First” | Embracing constraints Flickr, Girl Meets Camera 2 “Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design 20
- 21. 2. Stepping into mobile “Mobile First” | Embracing constraints Flickr, Girl Meets Camera one eyeball 84% at home 80% during miscellaneous downtime 74% while waiting in lines or for appointments 69% while shopping 64% at work one thumb 62% while watching TV 2 “Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design 21
- 22. 2. Stepping into mobile “Mobile First” | Building on new capabilities 3 “Mobile First” allows you to deliver innovative experiences by building on new capabilities native to mobile devices and modes of use. 22
- 23. November 1, 2011 Google GO|MO Google’s GO|MO site aims to help businesses easily create a mobile-friendly website http://www.howtogomo.com/ 23
- 24. November 1, 2011 Google GO|MO Google’s GO|MO site aims to help businesses easily create a mobile-friendly website http://www.howtogomo.com/ 24
- 25. November 1, 2011 Google GO|MO Google’s GO|MO site aims to help businesses easily create a mobile-friendly website http://www.howtogomo.com/ 25
- 26. 2. Stepping into mobile Battle of the apps: web vs. native Web or native? Web apps offer greater reach and flexibility, but lack for example access to device features 26
- 27. 2. Stepping into mobile Battle of the apps: web vs. native Mobile Internet tasks for which US smartphone users use a mobile app vs browser (src: Yahoo! and Ipsos, 2011) 27
- 28. 2. Stepping into mobile Battle of the apps: web vs. native Source: Worklight, 2012 28
- 29. 3. Tech Data Refresh case 29
- 30. 3. Tech Data Refresh case Meet Refresh Magazine 4.500 contacts (IT resellers) 84% uses it to stay up-to-date 63% uses it in sales process The printed Refresh magazine has been a solid sales tool for over 21 years. 30
- 31. 3. Tech Data Refresh case But Refresh was experiencing difficulties 1 2 3 Resellers were looking 48% of the resellers Vendors reallocated for up to date content, prefer their informa- marketing budgets articles and promos tion digital Over the years, everyone was turning digital and mobile… including the resellers 31
- 32. 3. Tech Data Refresh case So we took on the challenge to… create a cost-efficient cross- offer resellers a richer experience platform publication make Refresh more increase and prove ROMI for segmented and Tech Data and its vendors highly targeted raise reach and offer vendors additional shareability ways to communicate 32
- 33. 3. Tech Data Refresh case The idea: Refresh 2.0 web app A digital magalog that can be experienced on desktop, laptop, tablets and mobile 33
- 34. 3. Tech Data Refresh case The idea: Refresh 2.0 web app A digital magalog that can be experienced on desktop, laptop, tablets and mobile 34
- 35. 3. Tech Data Refresh case Offering… create a cost-efficient cross- offer resellers a richer experience platform publication make Refresh more segmented and increase and prove ROMI for highly targeted Tech Data and its vendors raise reach and offer vendors additional shareability ways to communicate 35
- 36. 3. Tech Data Refresh case The result a multi-touch, personalized, direct sales tool 36
- 37. 3. Tech Data Refresh case How we did it 1 Centrally managed content 37
- 38. 3. Tech Data Refresh case How we did it 2 Web app built in HTML5, CSS3 and jQuery 38
- 39. 3. Tech Data Refresh case How we did it 3 Responsive design to offer an optimal experience on every device 39
- 40. 3. Tech Data Refresh case How we did it 4 Measurement & reporting 40
- 41. 4. Industry changes 41
- 42. May 22 Google acquires Motorola Mobility From hardware to software, just like Apple Patent war ammunition Save Google TV Tackle Android fragmentation With the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and 30% of Androids current market share in the U.S. 42
- 43. October 3 Adobe acquires Nitobi/Phonegap With this move, Adobe clearly shifts its mobile focus from Flash to HTML5 43
- 44. October 3 Adobe Edge click next for video With this move, Adobe clearly shifts its mobile focus from Flash to HTML5 44
- 45. Thank you for listening. Now let’s talk. Geert De Laet Technology evangelist gdelaet@luon.com Twitter: @geertdelaet http://www.luon.com 45