Multi-platform Stuff for Digital Producers
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Mike Dicks represents digital content producers and deals with digital market issues. He discusses the concept of multi-platform content and how stories and narratives can be extended across multiple platforms like TV, web, and mobile. He provides examples of successful multi-platform projects and examines questions around who commissions, produces, and owns the customer across different distribution platforms and contracts. His role at the organization is to provide advice to members, lobby the government on issues, and support the growth of the digital content business industry.
Multi-platform Stuff for Digital Producers
- 2. digital
- 3. Building a world class content sector for the digital age
- 4. Mike DicksSenior Policy ExecutiveDigital0770 302 0847mike@pact.comwww.twitter.com/mikedicks
- 7. producer
- 8. broadcaster
- 10. What we doMember organisationRepresent screen-based production companiesFree legal and commercial adviceNegotiating fairer rights, better termsLobbying governmentSupport business growth
- 11. My roleRepresent digital producersDeal with digital market issues
- 13. it’s not so new....
- 20. What do we mean by multi-platform content?
- 22. What’s Converging here?“Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.Henry Jenkins, MIT – Convergence Culture”
- 23. Is it about Gadgets?=
- 24. Is everything becoming interactive?OPENKOOL KIDSGADGETIERSGENERATIONCHASM?CONTENT ACCESSMASSIVEPASSIVES20122006LIMITEDPASSIVEINVOLVEDCONSUMER MEDIA CONTROLSOURCE:
- 25. 50+ Million users$400k Revenue
- 26. 80 +Million users$100+ Million revenue
- 27. mainstream
- 29. $17.5 Billion?
- 34. Dr Who
- 35. Britain from Above
- 36. 1066
- 37. Landshare
- 40. Castigo Final – (Final Punishment)
- 41. The Big Issue
- 42. Thumb Wars
- 43. Wannabes
- 44. Who’s buying it?
- 45. Who is commissioning? (UK)
- 46. Who else?
- 47. Who’s making it?
- 48. The agencies
- 53. Who owns the customer?
- 54. Chain of Contracts #1BroadcasterTV ProducerDigital Agency
- 55. Chain of Contracts #2BroadcasterVehicleTV ProducerDigital Agency
- 56. Chain of Contracts #3BroadcasterTV ProducerDigital Agency
- 57. Chain of Contracts #4BroadcasterDigital Producer
- 58. The Contracts
- 59. plans
- 60. define
- 61. advice
- 62. contracts
- 63. rights
- 64. deals
- 65. Lobbying
- 66. BBC
- 67. ITV, C4, Others
- 68. Government
- 70. Standards
- 71. Training
- 72. Business
- 74. Skillset
- 75. Markets
- 76. Key markets
- 77. Mentors
- 78. Standards
- 79. Support