Esodoc, multi-platform for documentary
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This document discusses multi-platform content and strategies for distributing content across multiple platforms including TV, web, and mobile. It provides examples of existing multi-platform projects, discusses the roles involved in developing such projects, and outlines best practices for managing multi-platform projects including organizing teams, creating project plans and schedules, testing deliverables, training clients, and delivering the final product.
Esodoc, multi-platform for documentary
- 3. What is the Internet?
- 4. The Internet
- 5. What is the Web?
- 6. Who invented the web?
- 8. What is the social web?
- 10. What do we mean by multi-platform?
- 11. The end of TV?
- 13. convergence“Convergence is a cultural, rather than technological, process. We now live in a world where every story, image, sound, idea, brand and relationship will play itself out across all possible media platforms.”Henry Jenkins, MIT
- 14. Kit convergence?
- 16. Is everything becoming interactive?OPENKOOL KIDSGADGETIERSGENERATIONCHASM?CONTENT ACCESSMASSIVEPASSIVES20122006LIMITEDPASSIVEINVOLVEDCONSUMER MEDIA CONTROLSOURCE:
- 17. Web 2.0
- 20. Rules of engagementProducers (5%)Deep content (5%)Gaming Content (20%)Players (20%)Media (75%)Passives (75%)
- 22. Current Examples
- 23. History of the world in 100 objects
- 25. World Without Oil (PBS / Writer Guy)
- 39. Last Chance to See
- 41. Kirill
- 42. Landshare C4
- 43. What do broadcasters want?
- 45. BBC
- 46. BBC OBJECTIVESDistinctive -make the best of the BBC's strengthsInnovative - push our creative boundaries & exploit the full potential of new mediaFocused - deliver the multiplatform strategyExcellent - inspire audiences, the wider industry and ourselvesValue for money - reach audience levels that will justify the spendPublic service - fit with the BBC's public purposes that will justify the spend
- 47. BBC
- 48. BBC
- 49. C4
- 50. C4 OBJECTIVESAward-winning, technologically innovative and impactful cross-platform projectsIncrease in engagement online for key audiences and genres particularly News, Comedy, Arts and Health.
- 51. C4 GUIDELINESBe an integrated content experience; TV elements are significantly enhanced due to interactive elements and vice versaBe a genuine first for the channel (e.g. the first time a particular game format has been commissioned), ideally for UK mediaGrow the reach and/or impact of a core Channel 4 TV programme and/or genre onto a new platform Be targeted at clearly identified needs of a core Channel 4 audienceIf unrelated directly to a television programme or series, be audio-visual (in this context, audio-visual content means video, animation and/or game footage), and directly related to existing or potential talent and/or formats.
- 53. BBC Switch
- 54. briefA multiplatform idea that appeals to young people’s sense of a mission to change the world and deal with the issues of the environment – but it needs to be cool not worthy, personal not global.IE it is something that drives real action. It must include TV as one of the platforms
- 55. Case Study
- 56. Wannabes
- 58. How a new media team works
- 59. Team workshop
- 60. Project RolesSenior designerCopywriterAccount ExecutiveEditor (copy)Silverlight developerProject CoordinatorCEOCreative DirectorSenior WriterAssistant ProducerIT DirectorIT SupportFront end developerDesignerFlash developerEditor (video)Information ArchitectAccount ManagerCTOProducerHead of Client ServicesAnimatorCameramanMDDirector (video)Editorial DirectorProject ManagerUser ExperienceSEOArtworkerBack end developerAnalyticsTranslator
- 61. Project teamsEditorial DirectorContentProducerEditor (copy)Senior WriterCEOAssistant ProducerMDCopywriterEditor (video)Project CoordinatorHead of Client ServicesAccount ManagerCameramanUser ExperienceSEOInformation ArchitectAnalyticsDirector (video)Project ManagerArtworkerAccount ExecutiveBack end developerSenior designerSilverlight developerFront end developerDesignerCTOFlash developerAnimatorIT SupportTechnicalDesignIT DirectorCreative Director
- 62. Project ManagerPrepare and track BUDGET, TIMELINE and SCOPEEnsure everyone in the team know WHAT their tasks are, WHY they need to be done and WHEN they need to be done byKeep the team and client REGULARLY UPDATED on progress, changes and issuesBE AVAILABLE to answer questions, problem solve and make informed decisions quicklyEnsure invoices send out and CLIENT PAYS on time
- 63. Case Study – Empire’s Children
- 64. Time Management
- 65. Project StagesSPECIFICATION / SCOPING / DISCOVERYCREATIVE / DESIGNCONTENT / EDITORIALDEVELOPMENT / TECHNICALTESTING / QADELIVERYMAINTENANCE / ON GOING SUPPORT
- 68. Empire’s Children3 month project
- 69. LUNCH
- 72. documents
- 73. Organisation
- 74. recruitment
- 75. Agencies – others exist
- 76. negotiations
- 78. User TestingWhy?Takes timeCan be costlyHave already considered everythingCheaper than building the wrong siteWhen?WireframesInitial designsDesign developmentFunctional prototypeHow?6 users per session, 1 hour per userHave a script to follow with specific questions and tasks for users to try outAvoid leading questionsStart and end with same overview questions
- 79. TrainingStart with core group of client adminsDocumentsRunning the session
- 80. DeliveryWhat?What assets are you contractually obliged to deliver?Compiled code, raw code, raw design files, documentation?How?Organise content in clearly labelled and structured foldersSize of dataEmail / USB stick / DVD / FTP / WebpageKnow which member(s) of the client team the different assets have to go toEnsure they acknowledge receipt of the filesWhen?Never go live on a FridayGet the site on to the hosting environment as soon as its ready for testingHave documents ready to deliver with the site
- 81. deliverablesRough CutsOffline EditFinal tape (TX)DesignsBeta site (staging)Live siteDocumentation
- 82. On going workDe-buggingNew featuresNew design assetsPosting to social mediaMonitoring social mediaMonitoring analyticsMonitoring SEO
- 83. Q&A