MVP Design Hacks Sprint 5: Template
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The document discusses the key elements of an effective core loop for building habits, which include internal and external triggers, an engaging activity with a goal, feedback and progress updates, and driving continued investment and re-engagement through customization and other triggers. It provides a checklist for prioritizing habit-building stories and designing core loops that incorporate these critical components.
MVP Design Hacks Sprint 5: Template
- 1. Key Elements of an Satisfying Core Loop Investment & CTA Feedback & Progress Engaging Activity Internal Trigger External Trigger
- 2. Habit Story Product Narrative Core Loop Internal Trigger External Trigger Investment & CTA Engaging Activity Feedback & Progress When I trigger I want a activity + goal so I can outcome
- 3. Core Loop Checklist Prioritize your Habit-Building Job Stories
- 4. When I trigger I want a activity + goal so I can outcome Habit Stories When I trigger I want a activity + goal so I can outcome
- 5. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers
- 6. Habit Story Internal & Situational Triggers Internal Triggers Situational Triggers When I trigger I want a activity + goal so I can outcome
- 7. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities
- 8. Engaging Activity Internal Trigger What’s your engaging, repeatable activity?
- 9. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress
- 10. Feedback & Progress Engaging Activity Internal Trigger How do you bring in feedback & progress?
- 11. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress Drive investment with stats, stories & customization
- 12. Investment & CTA Feedback & Progress Engaging Activity Internal Trigger What drives investment? What’s the CTA (if any?)
- 13. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress Drive investment with stats, stories & customization Pull people back with external triggers
- 14. What external trigger(s) drive re-engagement? Investment & CTA Feedback & Progress Engaging Activity Internal Trigger External Trigger
Editor's Notes
- #2: Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
- #3: translate them into Core Loop elements that describe how a customer might use your product once they know the ropes. .
- #4: To create YOUR core loop, start by prioritizing your habit stories
- #5: For example, the Toyco habit story
- #6: Now identify the key triggers that you think will drive your customers into the loop
- #7: The internal Triggers all revolve around parents needing a break – and feeling a bit guily and unsure about it
- #8: The fuel of your loop is a set of engaging, repeatable activities that deliver that “hit” your customer is looking for
- #9: Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
- #10: The through-line of your product narrative is the story of your customer building a skill and getting better at something. feedback and progress help to motivate this skill-building....
- #11: Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
- #12: To deepen your customers’ engagement with your product, introduce features like stats, stories an customzation that can drive investment – and make it harder to leave
- #13: Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.
- #14: Finally, you’ll want to pull players back with external triggers
- #15: Here’s a simplified model of a core loop – with several elements that work together to drive re-engagement.