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MINIMUM VIABLE
PRODUCT
Erwin van der Koogh
Elabor8 / 21st Century MBA
erwin.vanderkoogh@elabor8.com.au
@evanderkoogh
You keep using that word. I don’t think it means what you think it
means..
SO WHAT DOES IT NOT MEAN?
•What we can build before the deadline
•What is possible within the project budget
•The first version we are going to deliver
•The least we can get away with
REMEMBER KANO?
WE WANT TRUE LOVE..
LEAN STARTUP
“A startup is a human institution designed to
find true love under conditions of extreme
uncertainty” - Eric Ries
CYNEFIN
4 Types of problems:
•Simple
•Complicated
•Complex
•Chaotic
SIMPLE
SENSE
CATEGORISE
RESPOND
BEST PRACTICES
COMPLICATED
SENSE
ANALYSE
RESPOND
GOOD PRACTICES
COMPLEX
PROBE
SENSE
RESPOND
GOOD PRACTICES
CYNEFIN
4 Types of problems:
•Simple
•Complicated
•Complex
•Chaotic
MINIMUM VIABLE PRODUCT
“A minimum viable product is that version of a
product which allows a team to collect a
maximum amount of validated learning about
true love with the least effort.”
Eric Ries
SOME EXAMPLES
404
A/B
MVPS DONE RIGHT
FROM
SOLUTION-FINDER
TO
PROBLEM-UNDERSTANDER
WHICH MEANS
PROJECTS ARE LIKE..
MVP, You keep using that word. I don't think it means what you think it does
THEY SEPARATE US
AUDIENCE PARTICIPATION
Q:Who are typical customers of Facebook?
A:Advertisers
Q:What does that make us?
A:The Product
YOU FOUND A CUSTOMER
NOW WHAT?!
EXPERIENCE ECONOMY
MVP, You keep using that word. I don't think it means what you think it does
THAT REQUIRESYOU TO BE A
PARTNER TO SALES/BUSINESS
INSTEAD OF A SUPPLIER
MVP, You keep using that word. I don't think it means what you think it does
WHO DO YOU WANT TO BE?
MVP, You keep using that word. I don't think it means what you think it does

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MVP, You keep using that word. I don't think it means what you think it does