This document discusses ways in which a media product challenges conventions of real romantic comedies (romcoms). It notes that the media product does not involve falling in love, but instead focuses on deception in relationships. It also uses hip hop music rather than typical jazz or R&B music for romcoms. The document suggests the media product develops conflict between three male characters competing for the attention of a deceitful female character. Finally, it identifies Screen Gems as a suitable media institution to distribute the product since they regularly release romcoms.