A2 Audience Survey
- 2. Our first question was about finding out about the different ages of people who were answering our survey. From the graph you can see that a majority of the people who answered our survey, were between the ages of 18-24. This will highly influence our decision in creating a trailer that is correct to this age group. Age is a very significant factor when referring to the ‘BBFC’, because we will have to include, or may not be able to include certain things as they may not conform to the BBFC rating. Our next question was about finding out, what number of each sex is going to complete this survey. However, from the graph it is evident that the majority sex who completed the survey was, males. This is very good for us, as from our research, it is males who prefer the genre ‘ACTION’. Gender play a very important part, as stereotypically, females are known to prefer the romantic genre,
- 3. The next question is about, how our audience members prefer to consume media. It is evident that over the years, the internet has affected the way in which we consume media, and this is reinforced from the graph. The majority of answers said that people prefer to consume media via Netflix. This statistic is true, as the people who answered this trailer are all young people, and young people are said to be ‘constantly on social media’. The cinema is still just as popular as Netflix, as some people do not want to wait months, or a year for the film they so desperately want to see, to come out on ‘Netflix’ or ‘Amazon Prime’. Following on from that, we wanted to find out who people consume media with. From our results, you can see that a majority of people said that they consume media with their friends. This is good because, a majority of people who answered this survey were aged 18-24, therefore meaning that, the people they are consume media with are their age.
- 4. The next question we asked was about what genre people preferred most. This will influence our decision of what our chosen genre for trailer will be From the results, you can see that the most preferred genre was action. There was no other genre that met the standards of the action genre, meaning that we are most likely to create an action trailer. Our decision behind asking this question is, that these people are our potential targeted audience, therefore, we want to create a trailer that we knew they will watch. The final question that we asked was about peoples LEAST, preferred genre. This is because, we wanted to know, what genre that we should stay clear of. The two highest voted, genres were ‘horror’ and ‘romantic comedy’ we will not be using any elements of these genres within out trailer. From both graphs, it is safe to say that we would be okay in choosing to do an action trailer.
- 5. Further analysis into who did our survey
- 6. This is a graph to show the number of males in comparison to the number of females, who answered our survey.
- 7. This is a graph to show, which sex voted for the ACTION genre more frequently.
- 8. Since males voted for the action genre the most frequent, it shows that this is the genre they clearly favour over all other genres. Therefore, we will most likely create an action film trailer because this is what our audience preferred.