Targeted audience results analysis
- 2. WHAT IS YOUR AGE? What is your age? 13 to 15 16 to 17 18 to 24 25 to 34 5% 14% 81% 35 to 44 45 to 54 Of all the people that answered our questionnaire, 81% of them were aged 16 to and 14% aged 18 to 24, so 95% of the survey takers fit into the horror film target audience. Of 16-24.
- 3. WHAT IS YOUR GENDER? Gender Male 24% Female 76% 76% of the people that took our survey were female; whereas typically the horror demographic is mainly males so this may not be a 100% accurate representation of my target audience, although I did undertake another survey with a more specific target audience of media students
- 4. WHAT IS YOUR EMPLOYMENT STATUS? What is your employment status? No. of People 20 15 10 5 0 Series1 Student 19 Part-Time 9 Unemployed 3 Full Time 2 19 out of the 21 people who took our survey were students which is our primary demographic so these results should tell us a lot about how people will receive our film.
- 5. WOULD YOU SEE A HORROR FILM SET IN THE 1970S ABOUT A WOMAN WHO IS BEING FOLLOWED BY A MASKED KILLER? Would you see a horror film set in the 1970s about a woman who is being followed by a masked killer? No 38% Yes 62% 62% of the audience we surveyed would go and see our proposed film which bodes well for its reception.
- 6. WHICH TITLE DO YOU THINK IS BEST FOR A HORROR FILM ABOUT A MAN FOLLOWING AND ATTACKING A WOMAN? Title of the film 16 14 12 10 8 Series1 6 4 2 0 Watched Obsession Fascina on Menace 15 out of 21 (or 71%) said that Obsession would be the best title for our film so I have decided to choose this out of the shortlist I made, although if there is a problem with this then Watched would be my next choice.
- 7. WOULD YOU GO AND SEE A HORROR FILM IN BLACK AND WHITE? Would you see a horror film in black and white? No 52% Yes 48% When asked whether they would see a horror film in black and white the audience were extremely split, with an almost equal balance between yes and no. This means that we could edit our film in black and white, although we should probably edit two versions and show each of them to a focus group to get a more definitive answer to which was preferred.
- 8. DO YOU THINK WE SHOULD SEE THE KILLERS FACE IN THE TRAILER? Do you think you should see the killers face in the trailer? Yes 14% No 86% 86% of our audience said that we should not show the killers face in the trailer. I was debating whether to have the unmasked killer in the trailer so that we know who it is but the victim doesn’t. However in their explanation our audience said that it ruins the suspense and the killer should not be revealed until the very end of the film.
- 9. WHAT FEATURES ARE THE MOST IMPORTANT TO YOU? This table tells us a lot about our storyline and how the trailer should come across. If we look at the Rating Average (the lower the number the more important it was voted) we can see that the most important factor in our film needs to be an interesting plotline, so it is possible that I may want to add subplots and backstories, although these usually aren't featured very heavily in the trailer, particularly for this genre. The least important factor was seeing the violence and gore which suggests that I may not need to go crazy with special effects, however it must also be noted that the people that took this survey were majority female who do tend to not like gore and horror as much.
- 10. TARGETED QUESTIONNAIRE RESULTS: MEDIA STUDENTS ALL AGED 17-18 (TOTAL 9)
- 11. GENDER 67% of the people I surveyed in my targeted questionnaire were male which is a more accurate representation of my demographic. Gender Female 33% Male 67%
- 12. WOULD YOU SEE A HORROR FILM SET IN THE 1970S? Would you see a horror film set in the 1970s? No Maybe Yes 0 1 2 3 4 5 6 66% of them would go and see a horror film set in the 1970s, which is slightly higher than the general survey. This is what I expected as these are demographic B, media types, as well as E, students, so they are more likely to go see a horror film set in this period as they will appreciate the methods used to make it look like the 1970s.
- 13. DO YOU THINK YOU SHOULD SEE THE KILLERS FACE IN THE TRAILER? Do you think you should see the killers face in the trailer? 10 9 8 7 6 5 4 3 2 1 0 Yes No 100% of the targeted questionnaire takers agreed that you should not see the killers face in the trailer as it spoils the suspense, confirming what I found in the general questionnaire.
- 14. DO YOU THINK STORYLINE IS IMPORTANT IN A HORROR FILM? Do you think storyline is important in a horror film? 100% of them also said that the storyline is important to a horror film, which I found to be the most important fact in the general survey. 10 8 6 Series1 4 2 0 Yes No