My evaluation – question 4
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The student used various new media technologies throughout the construction, research, planning, and evaluation stages of their project. Blogger was the main platform used to organize and display the entire process. Google Docs was utilized to create a questionnaire for research. Flickr and SlideShare facilitated visual analysis of existing materials to aid research. YouTube allowed for feedback on draft trailers. Padlet displayed final ancillary products for evaluation. Prezi was employed to present the evaluation, though it had some accessibility issues. Overall, the new media technologies helped manage, display, and collate feedback for the various stages of the project.
My evaluation – question 4
- 1. 4) How did you use new media technologies in the construction and research, planning and evaluation stages? Within the construction of my products I have used a variety of technologies during the processes of planning and research. The most important technology and platform that I used is Blogger. This was the platform that has allowed me to display my entire process through research and planning to my final products in a digitally organised way. I have also been able to apply tags to each stage to make it much easier to navigate around the site than if I would have used an alternative platform.
- 2. Right at the beginning of my research and planning stages, I used Google Docs to create my questionnaire that I asked my potential audience to fill out. The first time I used this technology was for my AS coursework, and at that time, it was quite difficult at times to navigate around but as this was my second time, I found it a lot easier and quicker to produce my questions.
- 3. Another technology that has been very useful during my research is Flikr. This was a much easier and interactive way of allowing me to analyse existing movie posters and magazines to contribute inspiration towards my ancillary products. Using this new media, I made noted annotations around the image that you can see by hovering over it, which makes it much less crowded with writing than simply annotated boxes around the edge using a different technology such as Microsoft Publisher for example.
- 4. Furthermore, in the research process for my ancillary products and trailer, I used SlideShare. SlideShare made for a more visual representation of analysis of trailers for my blog rather than just a simple essay with no images. This was the first time I had used SlideShare and I found it very easy to navigate and had no troubles whilst doing my research.
- 5. YouTube has also allowed us to gain all of our feedback for our draft and final trailer. This, along with allowing me to view and upload many videos of trailers to my blog to accompany my research, has made it much easier for me to analyse those trailers. By having this luxury I was able to look at codes and conventions of horror film trailers to gain inspiration for our own.
- 6. Also, as previously mentioned, I used the platform Padlet to display my final ancillary products for my evaluation. It allowed people to voice their feedback on my products which has helped when reviewing the comments for my evaluation.
- 7. Finally, the technology to display this evaluation was done using Prezi. To learn how to navigate my way around how to do this effectively, I had to watch a few tutorials but eventually it became a lot easier and it was a creative way to present my evaluation. However, at times the site did shut down and made it inaccessible and unable for anybody to view my Prezi’s which could prove to be a big problem. Due to this, I might change some of my analysis or present my evaluation on a different platform/software.
- 8. Overall... I believe that I have created 3 products that have all used, developed and also challenged the conventions of real media products, which I feel combine effectively to create my own brand and convergence between the different platforms. Through the use of new media technologies I have viewed and displayed my research and planning, as well as my construction processes and evaluation in a manageable, organised way. I have also managed to effectively collate feedback from my potential audience which has helped me to get initial research into what conventions my products should include, through the use of my questionnaire. These methods have also allowed me to see what people's thoughts on what I have created. I have learned a lot through this entire process and gained a real insight into how much work goes behind producing just a trailer to promote a film and overall creating a brand.